[Case] from e wash and micro laundry bags, Chinese Traditional Laundry O2O Road Source: goods transit network Author: Peng as Beijing laundry industry is one of the few current electricity supplier tide of a \u0026 ldquo; \u0026 rdquo ;. electricity supplier Pure Land Laundry still quite satisfactory development in the traditional franchising business model, mainly rely on perimeter around the store to meet the needs of users within one square kilometer to achieve support operation. On the one hand, there is a store so that laundry costs remain high, limiting some people's consumption; and on the other hand, higher living standards, people are more lazy, service providers door off the laundry than to send the user to take the clothes down more attractive. Electricity providers fighting has spread to live services. Catering, tourism, intermediary services and other popular areas have basically been Internet penetration electricity supplier.
At present, the emergence of some minority laundry service laundry electricity providers are changing the traditional models, bringing new vitality and imagination to the rapid growth of the laundry industry. Laundry industry origin, Status and Problems of the laundry industry, after the founding of new China has gone through four stages: (1), the new China was founded in 1956, the low level of mechanization, most artisanal dry cleaners. (2), 1956 to 1978, many cities in the country to open some of the laundry. (3), 1978 to the early 1990s. Reform and opening up to enhance the people's living standards, \u0026 ldquo; suit hot \u0026 rdquo;, \u0026 ldquo; leather hot \u0026 rdquo; and so stimulate the rapid development of the laundry industry. 1979 Dyeing outlets nationwide number 03,000, employing 30,000 people, and by 1992 the number of outlets to 10,000, employing 4.6 million people. (4) Since the 1990s, the laundry industry has entered a stage of rapid development and expansion, to 2003, China's laundry business (shop) reached nearly 200,000 employees exceeded 100 million people, an annual turnover of 8 billion yuan, Laundries, laundry room open to the various living communities. Current traditional laundry industry the following problems: 1, extensive, low quality, inefficient. Laundry enterprises across the country have exceeded 1 million, the vast majority of individual stores are relying on a laundry washing station build up a dry-cleaning, extensive no quality to control, no fine management. Store covered rely on community support life within a one kilometer radius around the operation, orders due to seasonal fluctuations, such as laundry winter season, in the summer of orders significantly reduced. 2, store rents remain high, high, but lower net profit margin laundry. As long as there are stores will be faced with the pressure of high rent costs. Most individual stores in Beijing, a jacket laundry price of 20 yuan, the brand laundry generally 30-35 yuan. If you focus on a lot of clothes, washing laundry plant batch in the center, it's a piece of clothing laundry costs may be less than 1 yuan.
This exposes the laundry margin is very high. But individual stores lack of equipment, order less, combined with rent costs, but net profit margin high-low, and even profit. I have experienced a laundry store from opening to shut down less than two years, 20 yuan a piece of clothing, the store is still not enough to maintain the continued survival. 3, excess capacity, redundant construction serious. Beijing currently has more than 10,000 laundry (including income clothing store), brand stores, outlets, individual stores mixed nature, between the individual and the stores and brands disorderly competition from individual to individual, often some communities exist two or even cosplay costumes for sale more than two laundry stores. The general ability of a store Laundry Laundry 300 a day to, but I actually come into contact with the laundry a day or even 100 very reluctantly. 4, energy saving task is arduous. Most stores Laundry Laundry sewage produced generally vented directly without any technical treatment. With the increasing implementation of environmental law, environmental protection document applications get more difficult, the number of stores of laundry or significant changes in the future, instead of having a sewage treatment capacity of large central laundry facility. O2O traditional laundry industry what kind of change 1, using the whole channel advantages in the Internet technology and online and offline, to improve service quality, enhance the user experience. I recently visited the two "vocaloid cosplay " channels using the Internet technology and the Internet, combined with its own stores and logistics team to create O2O Laundry service providers \u0026 mdash; \u0026 mdash; e and micro wash laundry bags.
The basic flow of these two projects is this: the user through the mobile terminal (APP + micro-channel service number or website, and phone calls) to submit orders \u0026 rarr; logistics courier pick clothes \u0026 rarr; Centre Laundry factory sorting, recording, coding, washing, ironing, packing \u0026 rarr; logistics and express delivery. You can share online links to various social networking sites to expand reputation; whether the clothing suitable for washing or dry cleaning, or washing clothes before found damaged and other information will inform the user through the APP or micro letter, make a decision by the user. Compared with traditional laundry, users and even from mentioning the clothes of the time saved. 2, cross-border cooperation, low-cost or even free laundry will impact on traditional laundry shop, laundry service providers transform channel operators. For example, e bags wash with large central laundry facility, you can do intensive processing large quantities of clothing, so the price Laundry margin possible, a washing clothes and even price to 10 yuan or five yuan, as the logistics are completely tie. For example, a logistics and transport hundreds of clothes, the logistics costs in equal shares to each piece of clothing is very low price the basic. Laundry is envisaged by means of micro-sponsor advertisement delivery model that allows laundry to become free, that hangers, clothes put on a sponsor's advertising messages, these ads are passed directly to the user's hand laundry. Then it transformed into a laundry service provider channel operators, of course, the premise of this model is to have a huge amount of users. If you implement these two points, the traditional laundry shop will face a huge crisis of survival.
Two Internet Laundry project business mode analysis micro laundry business model: online access channel to obtain the order \u0026 mdash; \u0026 mdash; micro laundry mobile client (including all major platforms: micro letter, Pad client, mobile Wap) + PC platform +400 Telephone \u0026 mdash ; \u0026 mdash; by means of regional clothing collection points are concentrated laundry \u0026 mdash; \u0026 mdash; route logistics platform timed to take delivery \u0026 mdash; \u0026 mdash; a laundry facility focus on washing, drying, sterilization, ironing \u0026 mdash; \u0026 mdash; route logistics distribution to area clothing Generation collection points \u0026 mdash; \u0026 mdash; clothing collection points distributed to users. Profit orientation: (1) the existing cooperation life service outlets, such as chain of family property, I love my family and other institutions, micro grafting intermediary laundry service end-user support; (2) derivatives as a financial product through prepaid recharge The precipitate formed realize capital funds; (3) to support e-commerce data; (4) luxury care; (5) Advertising (previously mentioned free laundry mode). e bags wash business model: Submit order online reservation (including mobile terminal entrance, PC side entrance and 400 calls) \u0026 mdash; \u0026 mdash; "hell girl cosplay " logistics and express pick clothes (own logistics team, third-party logistics outsourcing, crowdsourcing stores logistics) \u0026 mdash; \u0026 mdash; scanned into the factory, clothes review, before washing classification, pre-scouring, washing, drying, ironing, quality control, packaging \u0026 mdash; \u0026 mdash; logistics and express laundry door to the user. Profit orientation: (1) network card sales: the user through networking card (prepaid) can enjoy laundry service in Rongchang outlets, franchises; (2) platform settled into; (3) internet advertising recommendation; (4) Other.