Creatife creative life: designer manager longer ashamed to design and marketing, has been a fatal point of the original designer brands, Creatife creative life is to break people's inherent understanding of designer brands. Wen / Yu Miaoyu world network operators established in 2008. Creatife creative life, in many of selling non-standard design products based Taobao shop, is a special existence. Rather it described as a shop, as into it as a creative class products sales management \u0026 ldquo; \u0026 rdquo ;. broker Key members of the creative life of Creatife have a 4A advertising company creative and marketing staff, which makes the market particularly outstanding genes of the team. Based exceed considerations, business logic Creatife creative life as follows: they are not responsible for independent product research and design, its own products by international designers and local designers collecting resources developed, they are only responsible through their own production chain will be out of production and into the market. In no lack of original designer brand Taobao Marketplace, the most of the brand we are suffering the same harsh reality: overemphasis on the design, operation promotion and afraid, a direct result of product sold embarrassment.
And Creatife creative life from the outset to follow the design, marketing accountability and ideas. In OHO-OHO brand operations, for example, the creation of an independent brand in 2007, is a production of creative lighting design sense of the brand, the design team a total of three people, and a clear division of labor, graduated from the Beijing Institute of Clothing and CAFA Institute of Product Design. One of them is responsible for design and product development of the electronics section of the test plan, a person in charge of preliminary research and product modeling, another person is responsible for the overall product planning and design of the user experience process. Work Creatife is responsible for the creative life of the product OHO-OHO put into production in the market. This makes them and the designer brand itself form a separate operation and design of the relationship, and then by means of their market products and markets adhesive landing. At the same time develop their own products, Creatife creative life also push their own agents international designer brands.
They also worked with international designers, will they mature product design production, the price more suitable for people to sell in the Chinese market. So in a sense, Creatife creative life is more like a designer product operations team, bear the designer brand \u0026 ldquo; agent \u0026 rdquo; role. Multi-brand gathering if just from product classification, the consumer can easily be Creatife creative life covered a broad range of shock, the store only sells digital audio, but also the sale of electronic digital accessories, watches, CD \u0026 amp; DVD, mobile power, capacitive stylus and so can be found in the Creatife creative life. But that's not all, because these ideas in selling products, but it also sells household items, including creative lighting, rolls, vases, table stationery, tableware, household tools. And a rich product categories corresponding yes, its agents, selling numerous brands. Currently, Creatife creative life's brands were 8, respectively, OHO-OHO, METAPHYS, Brand One, aryl, Bang \u0026 amp; Olufsen, TDK, Masayuki Kurokawa, + 86. There is also Acting brands from around the world, such as the US Jawbone. These separate brand positioning is not the same, but they have an obvious common trait, namely a sense of product design is very prominent. They may have been some of the \u0026 ldquo; useless \u0026 rdquo; crafts, but its greatest value is actually the design itself. In addition to their designer brand sales function, Creatife creative life is also responsible for the use of its rich cultural resources designer. College Wang Yue Ming, director of product, creative life now and CAFA and other design-depth cooperation, by way of scholarships at colleges and universities to promote young designers and international brand-name designer exchanges, but also help Creatife creative life mining The new designer resource.
From offline to online in 2008 founder of the early, Creatife creative life and no network marketing platform, the line has no stores, when they just produce some colored paper rolls and vases sold through agents. Until 2009, Creatife creative life and a domestic design companies sales platform +86 entity under a line "vocaloid cosplay " of designer brands such proxy model was officially developed. +86 International designer product concept store in Beijing, there are three. +86 Is China's area code, basic is the first designer products for the topics put forward the concept of international designer brand franchise stores. At +86 shop, there are over 100 domestic and foreign designer brands more than 5,000 products. Creatife creative life at +86 shop this line plays the role of investment and the provision of products. Direct designer concept store is not able to enter the main market, in addition to +86, creative life in Beijing as well as more than 40 distribution points, including the China Art Museum, Today Art Museum, Ullens Center for Contemporary Art, Iberia Arts Centre and major shopping centers, such as Beijing China Central Place, Sanlitun Village and the like. In addition to Beijing, Creatife creative life in Hong Kong also has distribution outlets, such as Hong Kong Museum of Art, Hong Kong Museum of History, Hong Kong Science Museum, Hong Kong Cultural Centre, Hong Kong Heritage Museum, as well as focus on creative product chain CitySuper and LogON.
Wang Yue Ming opinion, online and offline in fact there is no strict distinction between them, even though more than one brand, in the management of SKU and sales channels would be more complicated, but he felt that sell various products in recent years is based on different channels Experience. Can "dragon ball z wigs " not be mass-produced product, Wang Yue Ming call it art products, high unit price of this commodity; and capable of mass production of products, they will be the original author and designer or quality control. More than one brand, sales channels, more than one, and the management is inevitable there will be negligence. Creatife creative life of each distribution point to take a dedicated person responsible for docking to manage. And in some key brands above, will set aside a special person in charge of a certain brand of project management. Wang Yue Ming competition from the terminal to describe the relationship with the agency relationship and designer brands. In his view, a brand agent of choice is two-way, needs to consider the appeal and cooperation opportunities between the two sides, cooperation between the two brands is not just sales. There is so much competition designer brands, the terminal is inevitable. Wang Yue Ming explained, although many brands and products, but competition is healthy, Creatife creative life of products in the same price range category distinction, in the face of the market is different. Product price range Creatife creative life is very wide, from a few hundred to tens of thousands, span, different in each sub-brand customer price, meaning that they each face different consumer groups. Nationwide, the creativity and the creative development of the market is still not mature fields.
This means that the creative life of such agents Creatife designer brand sales model is a certain degree of difficulty. Compared to standardized production of clothing, the designer products are not easily copied, a short time cosplay costumes for sale is not easy to stand out. In addition, most of the design product distribution Creatife common problem also exists in the creative life of the Taobao shop. Complaint statistics in the shop, from the logistics and distribution aspects of the largest proportion of complaints. However, it is expected that, with the improvement of people's quality of life the pursuit of designer brands will be more attention. Like Creatife creative life of this type of brand gather operations may be another idea of such products operations. (As contained in the 'world network operators,' the August issue) [Welcome Search \u0026 ldquo in the micro channel; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 a day to miss the wonderful article. ]