In addition to outside the ring, K is also a lucrative gold project. Because gold, thousands of gold price transparency, and there is no loss of part of production process, so businesses are more willing to sell large operable K Gold (part of the production process to allow 10 ---- 15% losses). Reporter's instructions according to Guo, jewelry bracelets several department stores in Fuzhou Oriental gold jewelry brand counters were unannounced visits and found that K K gold jewelry, especially necklaces, bracelets are by "Article" sell, when we asked the clerk "shall "How many grams of gold chain with time, the answer is" K gold sell the brand, technology, all of Fuzhou, the K pieces of gold were sold, regardless of grams. " But in fact, reporters in Fuzhou's largest gold jewelry wholesale - only to find that special Cinema City, K Kim is clearly in the wholesale market on the valuation of grams, about 240 yuan a gram, a K gold jewelry, as the process complexity per gram plus 3 ---- 20 yuan processing fees. So, what the pricing of these businesses on what criteria? Informed consumers of these standards it? If you do not know, is it not obvious disregard for the consumer's right to know in order to facilitate the "Fudge"? More worrying is the consumer of gold, K gold more or less still a little common sense by which to judge, and diamonds, jewelry, Jade, etc. These areas require high professional standards who enjoy even more is the business of the stage flicker.

"Different standards testing organizations, roles, unclear and difficult to avoid subjective factors inspectors"

Businesses to maintain profits in addition to deliberately conceal the space, the "different standards testing organizations, cubic zirconia earrings the role is unclear and difficult to avoid subjective factors inspectors," also contributed to the chaos gold jewelry market is an important factor.

Gemmological Association of beads in Fujian Province General Nai told us that the detection of the current institutions in Fujian Province Quality Supervision and Inspection Station of gold and silver jewelry, silver jewelry provincial inspection center, more than a dozen, but these test the relationship between institutions and enterprises rather subtle - on the one hand, "State pumping", "Provincial pumping" are usually commissioned by testing agencies, on the other hand, gold jewelry certificate of authenticity and it takes daily issued by the agency, which issued the certificate is to be charged, and this testing organization is very difficult to create a truly objective and fair. At this point, Mr. Guo has been added, "testing organizations are numerous, but the testing equipment, conditions, standards are not consistent with my own shop on the same piece of jewelry appeared to be the first inspection station identified as fakes, but In another testing organization has tested and the situation. "after an inspection staff when communicating frankly with his results depends not only on professional standards, testing equipment, and staff are also closely related to subjective factors. cubic zirconia Emotions such as inspectors assessed the level of quality will lead to slightly higher or slightly lower; testing process will also affect the quality of most goods to the small number of good or poor product ratings. This leads to the existing gold and silver jewelry certificate of authenticity is not high gold content in general, require high professional standards in areas such as jewelry, jade, jade shoddy, lockets deceptive common occurrences, which is 12315 in the Quanzhou Trade and Industry Bureau of Consumer The data were complaints hotline has been particularly evident on the reaction.
Brand is the phoenix feathers Wu Xiaobo, executive vice president of Zhejiang University School of Management Enterprise is like a phoenix. Silver jewelry wholesale Phoenix's head is the business model, while the brand is the only phoenix feathers. No feathers how to Phoenix?

Zhejiang businessmen must deal with three relationships: one is the relationship between visibility and reputation and fame also needs to have a good reputation; the second is the relationship between foreground and background support, that is, only the importance of the technical background to support the development and management front of the brand; third properly handle the expanding influence of the brand relationship and brand positioning, only the positioning accuracy, the impact can play a role.


Zhejiang transition process need to make these three changes in the roles. Guide to strategic marketing from the leading, single-dimensional combat operations to turn in all directions to spread the market,Silver jewelry wholesale the last from the previous imitation to innovation learning.

Event marketing leading brands growth

Li Jianhua, president MasterCard

The last 10 years, everything is profit in the major conferences on the use of event marketing to promote the growth of the brand.

Since 2000, the United States, "Chinese Culture United States" event, everything is profit group as the only Chinese silk industry, "U.S. Ambassador", introduced the "Yellow Dreams" clothing line, to award the 2008 Olympic Games blue and white dress, everything benefit to the Chinese ceramics and silk combine the two cultural elements.

Through the Olympic Games, everything is profit for the World Expo and Asian Games has laid a very solid foundation, the Expo Organizing Committee take the initiative to invite us to participate in the Expo ceremonial clothing production. To this end,Silver jewelry wholesale we planned a special gift - printed on 195 heads of state participating countries Yinpu silk picture, presented to UN Secretary-General, he transmitted to the present incumbent President and the heads of 195 countries. Expo show in a silk silk painting won the gold medal of creativity Expo, and Chinese Museum collection.