Brand is the phoenix feathers Wu Xiaobo, executive vice president of Zhejiang University School of Management Enterprise is like a phoenix. Silver jewelry wholesale
Phoenix's head is the business model, while the brand is the only phoenix feathers. No feathers how to Phoenix?
Zhejiang businessmen must deal with three relationships: one is the relationship between visibility and reputation and fame also needs to have a good reputation; the second is the relationship between foreground and background support, that is, only the importance of the technical background to support the development and management front of the brand; third properly handle the expanding influence of the brand relationship and brand positioning, only the positioning accuracy, the impact can play a role.
Zhejiang transition process need to make these three changes in the roles. Guide to strategic marketing from the leading, single-dimensional combat operations to turn in all directions to spread the market,Silver jewelry wholesale the last from the previous imitation to innovation learning.
Event marketing leading brands growth
Li Jianhua, president MasterCard
The last 10 years, everything is profit in the major conferences on the use of event marketing to promote the growth of the brand.
Since 2000, the United States, "Chinese Culture United States" event, everything is profit group as the only Chinese silk industry, "U.S. Ambassador", introduced the "Yellow Dreams" clothing line, to award the 2008 Olympic Games blue and white dress, everything benefit to the Chinese ceramics and silk combine the two cultural elements.
Through the Olympic Games, everything is profit for the World Expo and Asian Games has laid a very solid foundation, the Expo Organizing Committee take the initiative to invite us to participate in the Expo ceremonial clothing production. To this end,Silver jewelry wholesale we planned a special gift - printed on 195 heads of state participating countries Yinpu silk picture, presented to UN Secretary-General, he transmitted to the present incumbent President and the heads of 195 countries. Expo show in a silk silk painting won the gold medal of creativity Expo, and Chinese Museum collection.
Zhejiang businessmen must deal with three relationships: one is the relationship between visibility and reputation and fame also needs to have a good reputation; the second is the relationship between foreground and background support, that is, only the importance of the technical background to support the development and management front of the brand; third properly handle the expanding influence of the brand relationship and brand positioning, only the positioning accuracy, the impact can play a role.
Zhejiang transition process need to make these three changes in the roles. Guide to strategic marketing from the leading, single-dimensional combat operations to turn in all directions to spread the market,Silver jewelry wholesale the last from the previous imitation to innovation learning.
Event marketing leading brands growth
Li Jianhua, president MasterCard
The last 10 years, everything is profit in the major conferences on the use of event marketing to promote the growth of the brand.
Since 2000, the United States, "Chinese Culture United States" event, everything is profit group as the only Chinese silk industry, "U.S. Ambassador", introduced the "Yellow Dreams" clothing line, to award the 2008 Olympic Games blue and white dress, everything benefit to the Chinese ceramics and silk combine the two cultural elements.
Through the Olympic Games, everything is profit for the World Expo and Asian Games has laid a very solid foundation, the Expo Organizing Committee take the initiative to invite us to participate in the Expo ceremonial clothing production. To this end,Silver jewelry wholesale we planned a special gift - printed on 195 heads of state participating countries Yinpu silk picture, presented to UN Secretary-General, he transmitted to the present incumbent President and the heads of 195 countries. Expo show in a silk silk painting won the gold medal of creativity Expo, and Chinese Museum collection.