However, the online sales site seems to be torn profits gap on the first force. As the reduction of intermediate links, and save a lot of store expenses, labor costs, branding costs, the net purchase price of diamonds is lower than the traditional channels of 40% to 60%, but also the emergence of a diamond bird, China wholesale jewelry
nine drilling a lot of well-known shop, which has annual sales of diamonds birds exceeded 200 million yuan.
However, even if the price is very attractive, but according to incomplete statistics, in 2009, the domestic diamond jewelry retail market of over 200 billion, of which the proportion of online shopping, sales of diamonds is still less than 5%.
"The first kind can not see, can not try them, after all, pictures and objects are different; followed by the no-store, Wholesale fashion jewelry in case of quality problems or disputes that occur during transport are more troublesome." After a series of ideological struggle, and ultimately choose to buy in the store ring of Wang's concerns are very representative. So, shop now also have a lot of entities in the construction of "experience store."
Profits can end?
In addition to shop, there are diamond sellers to go the other way: the discount. Wan Zi-hong's per carat is the case. Opened on January 1 this year, he has to answer the media almost every day on the "If it is not fake, wholesale costume jewelry how to do so cheap?" Questions.
"We shop, are direct from the factory stock, get rid of the intermediate links, direct sales to consumers, but ultimately through the shop channel sales network, we are through supermarkets." Wan Zi-hong said, "In fact, we This model is not innovation, but the diamond sales from the traditional department store format to separate, wholesale silver jewelry as Gome and Suning Appliance sales to be separated from the department store format for a wholesale sales as so-called discount, that is, low-return, win by volume sales model. "
However, even if the price is very attractive, but according to incomplete statistics, in 2009, the domestic diamond jewelry retail market of over 200 billion, of which the proportion of online shopping, sales of diamonds is still less than 5%.
"The first kind can not see, can not try them, after all, pictures and objects are different; followed by the no-store, Wholesale fashion jewelry in case of quality problems or disputes that occur during transport are more troublesome." After a series of ideological struggle, and ultimately choose to buy in the store ring of Wang's concerns are very representative. So, shop now also have a lot of entities in the construction of "experience store."
Profits can end?
In addition to shop, there are diamond sellers to go the other way: the discount. Wan Zi-hong's per carat is the case. Opened on January 1 this year, he has to answer the media almost every day on the "If it is not fake, wholesale costume jewelry how to do so cheap?" Questions.
"We shop, are direct from the factory stock, get rid of the intermediate links, direct sales to consumers, but ultimately through the shop channel sales network, we are through supermarkets." Wan Zi-hong said, "In fact, we This model is not innovation, but the diamond sales from the traditional department store format to separate, wholesale silver jewelry as Gome and Suning Appliance sales to be separated from the department store format for a wholesale sales as so-called discount, that is, low-return, win by volume sales model. "