"Read ebook [PDF] Place Branding for Small Cities, Regions & Downtowns: The Essentials for Successful Destinations
AN ENGAGING, GROUND-BREAKING PLACE BRANDING CLASSICThe ‘Place Branding for Small Cities’ books have been recognized by readers and experts worldwide as aseries of groundbreaking classics.This Fourth Edition (2023) again unpacks the latest insights, tips, trends, and highly relevant examples to provide invaluable advice from practitioners."It's books like Bill Baker's classic 'Place Branding for Small Cities' - now in its fourth edition - which breathe life into the complex topic of 'place branding'. He makes place branding understandable and useful for the many community leaders, planners, and marketers out there facing the task of strengthening their location's attractiveness, identity, and image." - Florian Kaefer, founder of PlaceBrandObserver.comPLACE BRANDING SIMPLIFIEDThe pages of ‘Place Branding for Small Cities’, are packed with practical ideas, examples, and checklists for everyone involved in economic development, tourism, urban planning, and placemaking.Table of Contents:PART ONE: BRANDS AND BRANDING The World of Brands and Branding The World of Place Brands The Benefits of Place Branding The Challenges Rebranding and Repositioning PART TWO: THE NATURE OF PLACE BRANDS.................Place Branding: New Frontiers Image Problems and Stereotypes Economic Development and the Community Brand.......Branding Downtowns, Main Streets, and Districts Delivering Brand Experiences Creating a Beloved Sense of Place Gastronomy in Place Branding Imaginatively Transforming Cities Sustainability Must be Sustainable PART THREE: SEVEN STEPS TO A PLACE BRANDOrganizing for Place Branding What is Being Branded and Why? Prepare to Start Selecting Place Branding Expertise Steps to a Sustainable Place Brand Step 1: Assessment and Audit Step 2: Analysis and Advantage Step 3: Architecture and Alignment? The Perilous Path of Taglines The Keys to Successful Logo Design Step 4: Articulate Step 5: Activation Integrated Marketing Communications Step 6: Adoption Step 7: Action and Afterward WHO SHOULD READ THIS BOOK?Whether you are new to place marketing and branding or you’re seeking fresh inspiration, this is essential reading for destination marketers, local government, DMOs, Tourism Boards and Committees, Chambers of Commerce, Downtown Associations, Main Street, economic development organizations, urban design groups, and colleges.It’s designed for place managers and practitioners, destination managers, government authorities, academics, and students.AN EXTRA 90 PAGESThe new sections include:Sustainability and Climate Change‘New Work’ and its impacts on citiesRepositioning post-industrial citiesTransforming cities with imaginative landmarksGastronomy in place brandingImage problems and stereotypesUpdated Seven Steps to a Sustainable Place Brand
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