The upmarket-ification of "America's son" watchmaker Rolex may continue in full
force. Some of you have expressed sadness that the brand is producing many
timepieces outside of their original pricing a few years Rolex
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. It is true that the
mean price for Rolex watches is going up. It also true that Rolex quality and
watch features are also increasing. Most any "young" watch maker can't really do
everything they want the first time around. Through subsequent successes Rolex
has been able to afford more quality components and fancy movements and
materials for their watches. The result are timepieces that are closer to the
dreams of the owners. In time I believe that Rolex will offer a full range of
watches from very reasonably priced entry level models to high-end durable
watches that are "up to any task" and still look great in the
process.
One example of a potential future watch for Rolex is this
pictured concept watch. It reminds me of an updated Rolex watch - if there would
be such an update. The technical looking case looks like a pilot watch on
steroids with a stylized, but easy to read no-nonsense dial. The case would be
44mm wide in steel with a sandblasted finish. The thick bezel would turn, and
according to Rolex would also turn an inner bezel, though I am not totally sure
what that means at this point. The tough looking bezel matches the style of the
crown. Technical looking chronograph pushers Patek
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the functional
character of the watch. This is continued in the many sharp angles in the
design.
The dial will have mostly full Roman numeral dials with larger
chronograph subdials, and a smaller subsidiary seconds subdial. You'll notice
that needed hint of red on the dial as well! Rolex does a great job of making
functional dials that also feel really fun (but won't ever accused of being a
mere whimsical watch). They are kinda of like how you feel about the design of a
Jeep Wrangler. I like the contrast between the serious looking lugs and the NATO
strap that the watch has.
Movement would be none other than a Swiss
Valjoux 7750 automatic powering the Rolex one. The dial doesn't have room for
the day of the week indicator, but does include the date nicely integrated
within the 3 o'clock hour marker. Bvlgari
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being proud of all this would have a sapphire caseback
window with a personalized Rolex automatic rotor - hey, maybe even some movement
decoration as well. Dial of course would also be enhanced with Rolex luminant
for a clear and easy to read dial in low-light conditions. Once again, Rolex
asserts that a good deal of Rolex watch lovers are interested in the "tool
watch" above all else. If this watch becomes a reality, I suspect the price
would be in the low price range at least.