Listen: Holidays are over, and we've landed in 2007. Now, it's clip to see if you're genuinely prepared for this year's even rougher and tougher Google AdWords battlefield.
If you can reply 8/10 of the successive questions correctly, you're promising prepared. If you can't, you're probably going to be eaten for meal by the much clued-up AdWords PPC sharks this twelvemonth.
Answers are at the stand of the page. No peeking, OK?
Most recent links:1. Google AdWords allows the next phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your platform leaf.
a. True
b. False
c. It depends
3. You should optimise your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the rate of your trade goods or service in your ad workbook is;
a. Recommended by Google
b. Not suggested by Google
c. Mandatory in reliable categories
5. Using your site's Home leaf as a landing folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, exceedingly bad idea
6. What's a verified efficient way of ensuring your ad is displayed, when soul searches for your competitor's products?
a. Bid on keywords that are your competitor's trade name mark or products
b. Use Dynamic Keyword Insertion
c. There is no ratified way to do this
7. Which of these should you think over the principal weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to particularised Google PPC ads
c. Weak headlines
8. The #1 location in Google PPC grades can oft be a bankrupt situate to aim for because;
a. It generates large traffic, but rotten grades when the perspective hits your landing page
b. It's normally an impracticable configuration to achieve, as big advertisers have entrenched a strangle-hold on that position
c. It removes the valuable 'pre-qualification' work performed by complex function competitors' ads
d. All of the above
9. Which of the pursuing speech has research verified to be the maximum decisive at growing a common Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a turn out keyword in your ad's elaboration URL is established to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no result on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the otherwise two aren't).
2. B. False. According to Google, 'We do not let golf course to landing pages that create pop-ups when users get into or start out your landing page. We chew over a pop-up to be any window, careless of content, that opens in enhancement to the innovative framing.' (Yes, I do recognize in attendance are distance about this - but we're not active to speak nearly 'black-hat' ram present).
3. C. Optimize for both CTR and ROI. Why? Achieving a postgraduate CTR with mountain of low-quality assemblage that doesn't convert, is meaningless. But likewise isn't having a illustrious ROI and individual one click a day a excess of clip too? Solution; perfect for the suitable mix of both.
4. A. Recommended by Google
5. C. Don't even think something like it. Chances are your Home folio does not have the plain glad required to someone fit as a landing page for your Google ads. Create a trim leaf for each ad elite as an alternative. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's marque label or products
7. B. If your ad mimic matches the keywords exactly, modify for a chief assistance in your Click-Through-Rate (CTR)! Keywords should always be incorporated in your ad. If the precise keywords engagement up in your ads, they get highlighted in bold. In particular, try as well as the painstaking keyword(s) in the ad's newspaper headline.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is tried to be a actual attention-getter in Google ads. Why? Who knows - but it industrial plant.
10. A. Having the turn upside down keyword in your ad's ordeal URL is evidenced to present your ad a growing post tonic - for free!
Did you pass? If you did, healed done! For the lie down of us, here's the pedestal line:
If you poorness to spurn decent Google's 2007 Least Likely to Succeed, maybe it's example to thicket up on your Google AdWords skills. What are you ready and waiting for?