Subversion opportunity where the liquor industry?sometimes chat with friends in the industry is a very long posture things like this go to Chengdu, I heard a famous domestic liquor manufacturers operating for several decades down the list in the hands of end users, but thousands of people, where there is a most of the information was false or failure. I believe in user-centric Internet people listen to is definitely a fantasy, is the last century of thing, but I'm sorry, does exist, but people Jordan Slide still live very good! But wine is not good done in recent years by impact of national policies, the original 'buy' (liquor through social interpersonal collective marketing a sales model, and we buy different things Nike Air Max 95 cognition) Mode Basic waste, high-end liquor market slump, which makes a lot of wineries thinking How to change Nike Blazer Womens the industry, through the Internet and social media channels to promote the brand, building products, contact of the user, but an opportunity to transition children Where? At the time I discussed the liquor is a special industry, if blindly imitate the Internet model to engage fans , engage in a single product, to engage in direct sales is difficult to do, and my personal view and other traditional industries, the liquor industry transition to go looking for faults market, the opportunity to find a breakthrough in the faults and subversion. First, consumer groups faulting. Liquor consumption before the main crowd is the main business dinner, ages too large, accepted channels of information in the traditional media-based. Just throwing money grab so manufacturers standard king find a few fast hardware distributor is needed. Consequences result is that when today, all liquor manufacturers are being forced to undergo transformation, only to find the main current consumer groups and too far away Air Jordan 12 from them in the. The first of these consumers to drink beer, wine, wine-based; secondly receiving basic information via the Internet, compared to the traditional media are more willing to believe Recommend a friend and opinion leaders; furthermore presents a personalized user demand segmentation fragmented, traditional product It can not lead to their interest not Air Jordan 13 to meet them. Therefore, if there are liquor companies can skillfully use a variety of Internet platform or tool to find the target groups, to establish a connection with these people, to lower the figure to listen to interact with them and, thus, trust and viscous, forming a clear vertical segments discernible circle, opportunity to subvert the industry came. Second, the gap in brand recognition. Knowledge of wine if to ask a 90, beer is a beverage, any occasion can drink, whether party or barbecue; wine is loaded B, no matter know anything, pick up the goblet Akira Akira can impersonate two tall on ; wine is the fashion, the night the bar is not the point of a field of Chivas ice tea packages, sister is sure to reach. So what liquor is it? Father liquor is home entertainment and drink, but also expensive and difficult to drink, drink also easy to fragment, the body is not good. This basically is currently positioned at young consumers of alcoholic heart: expensive, bad taste, not fashion, unhealthy. Liquor basic has been the future of the largest consumer groups ruthless masked, so how to change the perception among young people in the heart of wine has become a key industry subversion. Individuals that go to the liquor is the kind of thinking, since users no sense of the word liquor even offensive, then when in contact with the user liquor weakening concept, product and brand separate, into the young people like the elements in the brand, Some famous wineries can even Air Jordan 11 give up their original brand heritage, the direct use of the new brand to consumers, to the 2015 Latest Nike Shoes brand gives a new culture or fashion content, so consumers will not have preconceived brand burden. Third, the gap in R \u0026 D. Liquor industry is developed under the planned economy system, Nike Air Presto Womens the winery in the development of products never need to consider Air Jordan 5 what the user likes to drink, introduction of new products each year is basically closed repairer, simply engage in what user research, as long as there are dealers pay everything will be fine. Air Jordan 11 Thus creating a very wonderful drinking liquor industry does not buy wine, buy wine without drinking phenomenon. The status quo is no user accumulation, no data accumulation, liquor manufacturers how to do pretty good, but how do consumers like a liquor manufacturers will be thrown off balance, and the degree of development on the taste of wine and not just the product, but also including bottle design, wine packaging, etc., used to be the final say on their own, and now consumers have the final say. Therefore, whether the use of the Internet means for consumers to not only help marketing communication, but also let them participate in the product development and let consumers decide the taste of wine, liquor color decision, decided the degree of alcohol, wine and even voted with their feet name, so that consumers themselves to be masters of wine, this could be an important sign of future subvert the liquor industry. While the liquor industry a lot of current problems, the chance for a lot, but it is not easy to subvert, vertical industry deep water, said a lot, personally optimistic about some friends in the liquor industry innovation and change consciousness become gravediggers! Source : ZTALK @ Dragon old thief