Alibaba COO Yong: fake like cat and mouse[Note] i world network operators, 'Wall Air Jordan 10 Street Journal' on Tuesday, Air Nike Air Max 95 360 Jordan 21 Ali platform Seller brush sales practices were reported, these sellers tried this approach is eligible for a more prominent position on Ali platform, this, Ali Chief Operating Officer Zhang Yong accepted interview and talked about fraud and other problems. Text / Gillian Wong Ali last year in New York, a record $ 25 billion initial public offering (IPO), jumped on the global business arena, but also subject to more scrutiny and expected to be high. Alibaba Group last September in New York, a record $ 25 billion initial public offering. In January this year, highlighted the case of this, then China's State Administration for Industry and Commerce (hereinafter: SAIC) is full of fake and bogus transactions criticism Alibaba platform. Coupled Alibaba fourth quarter despite revenue growth of 40%, but investors are still disappointed, Alibaba shares dragged down by falling by about 10%. SAIC removed after criticism related announcement Air Jordan 7 Alibaba, Alibaba represents the move to prove the company is innocent. 'Wall Street Journal' on Tuesday Alibaba platform sellers brush sales practices were reported, these sellers tried this approach in a more prominent position on Alibaba platform. Alibaba spokesman previously said the company is working to monitor and remove the false trading. Alibaba took sophisticated technology tools that can detect the situation from the same IP address or the number of orders sent to the same shipping address abnormal surge. Nevertheless, Alibaba still, taking into account the number of its Jordan Dominate Pro Chinese shopping website commodity over 1 billion, the number of over 8.5 million sellers, so the situation is difficult to avoid fraud. Alibaba Chief Operating Officer Zhang Yong (Daniel Zhang) at the company's headquarters is located in Hangzhou we interviewed talked about fraud and other problems. The following is an edited excerpt after the interview. 'Wall Street Journal': Some sellers say they feel the search result ranking is very competitive, so they need to transaction fraud. How Alibaba respond to this problem? Zhang Yong: All businesses are faced with a wide variety of platforms on competition. For our ranking of search results, we only care about one thing: the merchant's products and services are good enough. This is to determine the basic logic of our search results rankings. If a business return rate is high, and there is a lot of user complaints, so no matter how high their sales, their rankings are not as high-quality products, merchants have rankings. Sales are a determining factor. We will see, as sales are a determining factor, there will be some businesses want to have more sales in order to get higher rankings. This is the reason there have been Nike Dunk SB Womens some false trading. But on our platform, we take a zero-tolerance attitude towards false trading. This is very clear. We think this is related to the integrity of the system of the market. 'Wall Street Journal': Alibaba how to combat false trading? Zhang Yong: What we are doing is to use machine learning. We have thousands of engineers engaged in this work, because manual operation is very difficult. We found that all these unusual data mining and analysis, abnormal fictitious transactions. Such transactions are not included in the rankings. If we find this behavior will warn them. If they have this kind of behavior, we'll these products off the shelf. Having said that, Nike Dunk SB Womens this is actually a cat and mouse game. Some tenants may lack a good product, but the false trading as a way to get business. This is not what we want. 'Wall Street Journal': commodity turnover amounted to (GMV) are indicators of success Alibaba whether the emphasis on GMV will reduce the incentive Alibaba against fake and counterfeit goods trade? Zhang Yong: GMV is one of the business metrics we use, but we are not only concerned about GMV. I can tell Air Jordan 3 you that we published GMV does not include or exclude all the false transactions and we found fictitious transactions. Last year \u0026 2015 Latest Nike Shoes ldquo; two-eleven \u0026 rdquo; period, we used a detection program, Nike Air Max LTD 1 the program can determine the number of such transactions in real time. So, we published in the control room is eliminated GMV data after all the false trading. 'Wall Street Journal': you find how many strokes false trading? Number is two-eleven day or full? Zhang Yong: In fact, this data we are not open to the public, I'm sorry. 'Wall Street Journal': We have seen reports that Alibaba stand against false trading is becoming more and more severe, not only fines open higher, supervision is also growing. Do you think that the tough stance will not drag on Alibaba GMV? Zhang Yong: We will continue to reject false trading in the report. If enough boom, people find meaning, he said goods, we eventually be able to benefit from, because customers would be willing to go back. Of course, we hope business is booming sellers, while buyers visit here to buy good merchandise. We fully understand. From the long-term interests of the Alibaba shopping platform, we have to make the buyer happy shopping, but only if it is the seller must abide in the \u0026 ldquo; good \u0026 rdquo; evaluation. For those sellers act of misconduct, we will give a very harsh punishment. (Edit / world network operators Lu Lina, article from the 'Wall Street Journal', please indicate the source and author)