Starbucks#10(Starbucks Mission)

I have been working at Starbuks as a partner for half an year.

As a partner of Starbucks, I learned that I have to understand Starbucks mission.

"To inspire and nurture the human spirit - one person, one cup and neighborhood at a time"

人々の心を豊かで活力あるものにするためにーひとりのお客様、いっぱいのｺｰﾋｰ、そしてひとつのｺﾐｭﾆﾃｨから

We have to keep this word in our mind and connect with customers.

There are six principles.

1. Our Coffee - we always try to seek the highest possible quolity and take care of coffee farmer

and improve their lives as much as we can. Our work is never done.

2. Our Partners - we are called "partner' each other. We respect each other and have dignity for all partners.

we accept diversity and make a good atmosphere that everyone can work well.

3. Our Customers - if we are engaged in customers, we can connect each other and there will be laugh

and make them happy. The most important thing is a connection with customers.

4. Our Stores - We want customers to feel their own space and spend their time in their own way at

Starbucks.

5. Our Neighborhood - All stores and partners have to take responsibility as a member of community.

In order to do that, we contribute to customers, partners, and the community.

6. Our Shareholders - We can share the success with each other by achieving these missions. Slowly but

surely, we make efforts toward prosperity of all people who related to Starbucks.

Sorry, I can't explain these Starbucks Missions in English well.

I hope you understand the contents even a little.

Starbucks#9(Starbucks Card)

Do you go to Starbuck and have a Starbucks Card?

Starbucks Card is a convenient way to pay for your purchaise at any Starbucks.

You can use it for any purchases including beverages, food, brewing equipment, beans and so on.

.It can be also a special gift for your friend or important person.

You see!?

Starbucks card is very useful for your purchase at Starbucks.

Do you know there are many kinds of Starbucks card you can buy and use.

In Japan, there are a couple of cards you can buy.

This is a picuture of Espresso shot.

This is a picuture showing a party.

Recently, Starbuks Japan sell some cards are limited to a special area.

Tokyo

Yokohama

Nagoya

Kyoto

Osaka

Okinawa

Did you find your favorite one?

If you found it. you should go to the prefecture to buy right now.

I already have two cards, Kyoto and Osaka card.

Starbucks#8(Time Line)

Starbuck has been grown greatly since it was established.

Here is its main acomplishment record.

In 1971, they open first store in Seattle.

In 1982, Howard Schultz joined Starbucks.

In 1983, he traveled to Italy and learned Espresso there.

In 1984, Starbucks Latte is served first.

In 1987, Starbucks open first store outside of America.

In 1992, their stock was being traded on Nasdaq National Market.

In 1995, Starbucks's frapuccino started to be served

In 1996, they open first store in Japan.

In 1998, they acquire Tazo, which is a Tea company in Portland.

In 2001, they begin Starbucks Card.

In 2002, they enter into licensing agreements with national Fair Trade Organization.

In 2004, they open first Farmer Support Center in Costa Rica.

In 2009, they develop Via, which is a instant coffee.

These famous events are only a small part of their great acomplishment.