Starbucks#7(Howard Schultz)

Have you ever heard about Howard Schultz?

Do you know about him and what is his job?

Let me introduce a great person, Howard Schultz to you!!

He is know as the chairman and CEO of Starbucks, a famous coffee shop in the world.

He is also a former owner of the Seattle Super Sonics, a professional basketball team in NBA.

He was born on July, 1953 in New York, America.

Although he may be one of the richest person today, he was poor when he was a child.

Before he joined Starbucks Coffee Company, he worked at many places.

For example, he was a salesperson of Xerox Corporation.

In 1982, he joined Starbucks and he made the company big such a global company.

His challenge never stop.

In someday, I want to meet him.

That is one of my great dreams.

Starbucks#6(International names)

Have you ever been to any Starbucks all over the world?

There are many languages exist in the world and

of course, the Starbucks's name are different from countries to countries.

Here is some example.

Japan→スターバックス

South Korea→스타벅스

Russia→Старбакс

Canada→Café Starbucks Coffee

China→星巴克

I don't understand these words.

Most of Japanse call Starbucks "Staba"means スタバ in Japanese.

Korea people also call Starbacks "Star-coffehouse"

I learnd global companies like Starbucks has many names from country to country.

Starbucks#5(Where is the name derived from?)

Do you know where is the Starbucks's name derived from?

When the name was decided, one of the founder, Gordon Bowker tried to name after "Pequod", which is a

novel "Moby Dick."

However, his friend, Terry Heckler who is a creative artist opposed that idea.

Then he said "No one's goint to drink a cup of Pee-quod."

It sounds like "Pee" and "Quod."

And, he had been looked for a good name related to a mountain in Seattle.

Then, he found Mt. Rainier located in Seattle and there was a mining site whose name was "Starbo."

Mt. Rainier, at a height of 4392 meters, has a similar shape to Mt. Fuji in Japan.

It is a symbolic mountain in Seattle like Mt. Fuji.

They repeated discussions and one of the founder, Jelly Baldwin found a interesting fact.

The name of a first mate in Pequod was "Starbuck" and he loved coffee by chance.

These ideas finally resulted in the current Starbucks's name.

You got it?

For these reasons, the current name was made.