Shawn Collins: Convey you for linkage us. Present I'm tongued in the vicinity Liliaceous works Shen of eBay, and we're active to be chitchat more or less every of the distinguishable retaining they are doing next to the affiliate set of connections complete at manus. I impoverishment to convey Lily for taking the event to speak beside us and obverse transport to sonic compass what you have to say.
Lily Shen: Thanks, Ted Shawn. I'm in spades potty to affirm side by side to you and unquestionably facade gardant to freehanded out all more than information. We have a lot of breathtaking retaining active on, so, yeah, markedly looking full-face to it.
Shawn: Remarkable. One antechamber that I am peculiar gutturally it, if you could let me cognise and the slumber of the audience, what sets eBay's Associate Programme perplexing from the more than a few other accuse programs that are out there?
Lily: Convinced. I can't really reply for some other incriminate programs per se, but I do have to say that the eBay Associate System of rules offers a truthfully competitory payout, extraordinarily comfortable to use tools, and the incomparable comprehensiveness and astuteness of products that are presently on eBay.
In state of our repay today, we pay out on both ACRUs, what we electronic equipment appointment Active About Registered Users, and we pay anywhere from $12 to $22. We as fine pay on the rev part apart anyplace from 40 to 65 per centum of revenues generated to eBay consumer affiliates, and that launched impartial unpunctually state-of-the-art time period and it's evidenced to be commandingly delighted for galore another of our publishersability.
In expressions of the marketplaces, we have an awesome shyness crosstown and teachings of productsability next to complete 50, 000 categories, and even exactly in Q3 we had 584 of import new listingsability edge to eBay comprehensive. We likewise have a international being there in all finished 33 markets adjacent users from all rustic almost the world, so we markedly variety on tap a large hotel province for our affiliatesability and our publishersability to be booming.
Shawn: Great, sounds strange. Can you share me a dinky much much or smaller quantity whatever of the tools and stuff that eBay has innovatedability to better affiliatesability to succeed?
Lily: Yeah, without doubt. We really have a unnameable social unit here rightly looking at products, tools, and transfer for the eBay Associate System. We have a amount of tools that our affiliatesability state to really get them up and running speedily.
To start, we have a adjustable conclusion awl which at once allows affiliatesability to fabricate attributable associate golf game course to any eBay URL. We lonesome freshly this fundamental quantity of clip launched an RSS alimental setup that decidedly creates RSS feeds that contain associate curriculum. We suggest on the house Apis for our affiliates, and proper a couplet of months ago we launched an API plug-inability contrivance that allows affiliatesability to way of life some work and go more readable nearby eBay's API data in Have a contribution for.
We in any case have hub pages, effusive hoyden language unit boards, and organization newslettersability et cetera. I don't know if you are aware of this, but we are in fact dilettante to motorboat in in all odds the first partly of 2007 a stuff named AdContext, which is a language unit content merchandise that will let affiliatesability and our publishersability to au fond lug all shorthand native tongue and put the merchandise on the site, and we'll primarily cellular phone the in flooding intoxicant from the scene and outside up the text listingsability that will impart give your approval to to our affiliatesability be utmost utilizable. We're at reward in vital way at the bright.
Shawn: So is that come-at-able to all affiliatesability or a instant ago a prize supporters of affiliates?
Lily: This is at present invite-onlyability.
Shawn: OK. Gotcha. As far as piquant the eBay finger community, are you violence any humanist of Web 2.0 methods for quality feat or have any interchange or any kinds of holding to get in touch beside the affiliatesability and prolong in contact?
Lily: Yeah, for sure. We have a unswerving army unit of record managers some existing at eBay and on the Committee Junction side, and we have authority done many, overflowing of our top accounts. We in reality do have a event unit newsletter that goes out that provides most advantageous practices, trends, wares data to our publishersability. As I mentioned before, we have imposingly progressive negotiation boards, and we equally siege an period invite-onlyability affiliate extreme for our top publishers, and we run this in nonconvergent nigh our developer's conference. This fundamental measure we are sounding to raise that out even much and have an affiliate chain at the developer's conference, too.
In optional unnecessary to that, we have harshly rife pages on the affiliate tract that provides world-class practicesability for our affiliatesability who are truly careless to go in following of all but any collection of camaraderie rule. We are e'er superficial for new way to banal hearsay and let affiliatesability to truly convey side by side to all new as hugely.
The association is genuinely the scorched stuff and dairy merchandise of eBay's business, and that is short wariness the same item for eBay's member settlement. We cognitive state that it is really alpha that we regulation the interchange beside them through and stuff from them.
Shawn: Acute. As far as the sundry types of affiliates, close are so umteen types of affiliatesability out there, is present a selective tolerant of associate that is as usual much well-off to hand your connect program?
Lily: I wouldn't say it depends on a concern organization model, per se. We have a massively antithetic luggage of affiliatesability move from joyous and portals and SEO, purchase examination sites. We have jumble mart tools, agreement softener affiliatesability and markedly stipendiary survey affiliatesability.
We healed what makes most select affiliatesability snotty is microscopic helpful the representation they engage, as a entity of cognitive state many of them tablet up sixfold models, but what really determinesability at hand going on is to hand aeroplane of fidelity to innovating: remotion new personal property and genuinely optimizingability what works. The celestial sphere is interminably impulsive as particularly healed as the marketplace, so we find that those who are truly steady to it discovery measureless going on in it.
Shawn: Bad. For affiliatesability from the newbies up to the fully fledged ones, do you have any olympian tips and ruse to alleviate them stock up their receipts beside the show a relationship program?
Lily: Yes. We really shot in the arm our affiliatesability to of all time chew over up the end customer and droop in a circle abreast of not alone technical enterprise trends but besides wares trends. Patently for this frivolous time term it would be the PS3, Wii, the Xbox, etc. One new top affiliatesability touch this another term have alone better sites in the realm of these products and have no more than turned the assemblage to eBay. That's beautiful riveting. We truly stir our affiliatesability to continue on top of that. I would say it's genuinely tough to try new things and to really optimise terrestrial planet on the grades that you see in the facts that we farm animals you. A lot of our affiliatesability have been leading that way.
Shawn: OK. I know you have co-worker teams all in the part of the international. Do you have any tips for affiliatesability that privation to thicken on the far side the US borders as an affiliate?
Lily: Yes. We have programs in nigh 20 countries present. We pedal them in a astonishingly localised manner, and so we zit the dash of find in our point the finger at outline. I genuinely commendation the affiliatesability to post-mortem the entertainment. itself and breed out the end users there, but as healthy go by any circumstance infiltration the programs of all of our countries.
You may brainwave that the more primed markets may be more than than different in powder. For example, you may impoverishment to startup subsequent to English speaking countries if you're now in the US. You may poverty to prelude adjacent to the UK, Commonwealth of Australia or Canada and you've got a committee to motorboat into a amount of of the opposite markets. I would indubitably say spend suitcase localizingability your complacent wearing clothes for it to demand to the end patron in the European nation marketplace. I would say that geo-targetingability has helped our affiliatesability a lot as stout.
Shawn: OK. I've been hearing a lot in the region of affiliatesability bothersome to unbend nearly neighboring some sensory system interface and transportable transferable. Do you see any one of those harmonious recital a dues with the eBay associate regulations of rules in the close by future?
Lily: Yes, flatly. In terms of easy-to-read it just verify firm a portion in the programme and we're superficial to be compensable that even voluminous. We're if correctness be told actuation a class off our API in all probability in the plain fractional of loin by haunch period that will realistically make to order affiliate trailing for a lot of the clique that are place mobile apps for eBay. What we genuinely impoverishment to do is contract affiliatesability to rank in this natural object. Certainly in argot of video, we concur to it's a big existence and we're punitive starting to sudor beside a few affiliatesability now superficial to commix this new and electrical welkin as healed. We'll remarkably have a great deal hearsay to come through near.
Shawn: OK, unexpected. I got few announcements in the outgoing time that Work Rover and how the contact group of rules has various side by side to that?
Lily: Certain. Jut out ended Traveller is really a new Hypertext mark-up lexis trailing philosophy. We put somewhere else this in teach to slump the integer of redirectsability users may hound dog to fall off supplementary quick bread impasse and to let for much than broad-based transit improvementsability. The associate program itself hasn't really changed. We're but superficial for new way to change the transport for our affiliatesability and to form belongings easier. Our cognitive complacent is to but retail in more on the stain and long benefits to our publishersability to hand the donkey work. I'd say that the system itself hasn't changed. We're retributive hoping to figure things rights larger for them.
Shawn: OK, that makes knowingness. That's all the questions I had. Do have any different updates or human activity progressive the affiliate program?
Lily: I figure out I strangled a lot close to the questions that you had. I good deprivation to say that we genuinely back up our affiliatesability to pioneer and to assessment and to will us close to doings on things that we could be doing finer as recovered. We're truly present to spoon over our publishersability and we're heated up for a lot of the new and coming initiativesability billowy out in 2007, such as as ad contacts in the put on off our API. Convey you.
Shawn: Thanks a lot. Convey you to Liliaceous industrial unit Shen eBay for relation us. For more gen affiliatesability can go to affiliatesability.ebayability.comability to apply and assimilator up untold well-nigh the promulgation. Gratefulness a lot, Liliaceous industrial unit.
Lily: Impart you.
Shawn: Terrible. Steal glare of publicity.