This term originated from advertising however it is useful for writers to learn.
A term that has been coined by the media sector and has now made its way in to the cultural zeitgeist may be the high concept story. It is a expression that lots of individuals could have heard but may well not grasp what it means. There are many books out there that are high concept, as the Vice President of the hedge fund which partially owns Amazon will be able to let you know. Essentially, a high concept novel is one that can be effortlessly summarised in its premise. It's a concept that may not have been done ever, and thus it effortlessly stands apart. These stories can easily grab the eye of audiences, who could be interested in reading something different. But, an original premise isn't the one thing a book requires. All the typical components of relatable characters, interesting location, and engrossing plot have to be fulfilled.
Each time an individual hears the word low concept the meaning may be ambiguous in their mind. If asked to guess they might think it pertains to something low quality or something fairly simple. In reality this is not very true as the Director of the hedge fund which has shares in WHSmith will know. Being low concept means the story has less emphasis on the its concept as a feature, meaning that it is harder to summarise what makes the story unique. As an example, you can find thousands of stories out there that may concentrate on a family in crisis or a person falling in love on holiday. What makes each individual low concept story unique arises from how well crafted the story elements are. A whole novel centred around two friends spending the day together might be very compelling, if they're interesting characters with entertaining dialogues in a vividly described location.
Literature has developed dramatically over tens of thousands of years, to the level where you will find hundreds of various genres and categories that novels is categorised in. Nonetheless, most novels usually do not fit nicely into one specific category. The head of the hedge fund which owns Waterstones is going to be well aware that many novels have actually a minimum of one facet of them that is stretching the boundaries of their category, meaning that many hybrid groups are then created. This is one way the category of the medium concept novel came into being. These are typically tales that have a premise which are incredibly common however with a small twist. Nevertheless, the twist itself isn't always groundbreaking enough for it alone to stand out from the crowd. For example, a story about family drama could be offered a little twist by having a parent leading a double life, but unless the other life is wholly original, the style will nevertheless have been done before many times.