The specter of a smartphone slow-down ha

Smartphone Sales AnalysisBlackBerryby more than 20%. profit expectations by more than 30%. Even . This is starting to look ominous, even though each company has its own reasons for soggy spring numbers. Of course,profit miss is the biggest news item here the company hadlulled investors into complacency by beating expectations even during quarters when it did not havea brand new flagship phone in its product range.During the second quarter this year,Samsung had a brand newin its arsenal ramping up faster than any of its previous high-end phones, and its profit still missed expectations. HTC also had a brand new, well-reviewed model out during the spring quarter.

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One likely problem here is that Samsungs massive marketing spending has started eating into its profitability;partly because Samsung is spending so heavily to advertise it. This marketing blitz is damaging smaller vendors likeand HTC, blighting their spring product launches.

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The overall growth slowdown in demand is now looking likea real threat to phone vendors. IDC shockedthe industry in June by declaring that European smartphone growth had plunged to just 12% during Q1 2013. Europe still makes up more than 20% of global high-end phone sales, so this is putting a damper on the entire industry. There is obviously now concern that European smartphone growth may have slipped further during the spring quarter.

Nokia and Apples numbers for the spring quarter are going to be scrutinized intensely. Nokias cheap 500-series Lumia phones may have dodged the high-end slowdown, but there is reason to suspect that the 900-series tanked during the spring quarter, dragging down the ASP of Nokias smartphone unit. Apple was already struggling with sluggish volume growth of its borderline boring iPhone 5 during the March quarter.

The iPhone sales figure in the June quarter is going to tell us a lotaboutthe state of thehigh-end smartphone market did the Galaxy S 4 launch suck the oxygen out of the crowdedroom?

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