"Kindle B2C-B2B The Role of a Marketing Continuum in Software Design
Link Here : https://tutupsego.blogspot.com/?book=B0BW3GJPMW
There are two software worlds. There is the beautiful functional world of smart 8220tech8221 appliances that do Star Trek things. Then there is the world of Healthcare.gov and complex software in financial services, healthcare, and government, such as maintaining and securing the Department of Veterans Affairs.As executives, system or user experience designers, or product managers in software or software-dependent industries, we are exposed to a tremendous amount of marketing exuberance and bravado. We need answers to the many questions coming at us unrelentingly asking for decisions. Separating hype from utility can be difficult in software.How do we better predict software acquisition outcomes in the field? How do we accomplish an order of magnitude increase in development efficiency? This book sheds light on two different sets of rules for technology along a continuum of values. These rules can determine success or failure before projects even start. Different technology
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