Making sailing pay
After that success, Ainslie declared his intention to win the competition with a British team, and has just launched his bid to enter the next America Cup.
Now Sir Russell Coutts, chief executive of Oracle Team USA, is determined to change that. http://www.redskinsonlineprostore.com/WOMENS-DEANGELO-HALL-JERSEY.html
He has crafted the Danny Trevathan Elite Jersey set of rules, known as the protocol, which will govern the 35th America Cup that will conclude with the finals in 2017.
He is determined the competition will be Danny Trevathan Limited Jersey a commercial as well as visual success.
"Clearly all the broadcasters last time saw the potential of the America Cup. We currently have a lot more commercial interest this time, in comparison to last time," he says.
Oracle Team USA won last year America Cup in a dramatic final after drafting in Sir Ben Ainslie as tacticianWhile last year final was seen Malik Jackson Womens Jersey as a breakthrough for the event with racing brought closer to the shore ushering in a new era of TV production, including on screen graphics to help simplify the sport the competition has been overhauled again, to make it more attractive to broadcasters and sponsors.
Continue reading the main storyAmerica Cup explained
First staged in 1851 off the Isle of Wight in England. Won by US yacht America
No redskinsonlineprostore.com/WOMENS-BRIAN-ORAKPO-JERSEY.html British team has won it, but Sir Ben Ainslie is hoping to change that with his new team
Racing is boat on boat, called match racing Malik Jackson Limited Jersey
Takes place roughly every three to five years
The winner decides the rules and venue of the next event
As holders, Oracle Team USA have revamped the format. Qualifying rounds have been streamlined and will start in 2015. The finals are likely to be in June 2017
The boats will be smaller and cheaper, and a quarter of each crew has to be from the team home nation
America Cup (external website)
Timing is one important area.
The 2013 final was held in September when US sports fans and advertisers were focused on the beginning of the NFL (American football) season.
Coutts describes that timing as "crazy" and, after talks with broadcasters, decided that June would be a good time to stage the final.