Both Amazon and Apple, needless to say, have huge Microsoft 77-884 exam cash reserves to dip into for marketing, engineering, and R&D, while Barnes & Noble has appeared at times as if it's simply battling for survival.
Obviously, the cash injection is important because Barnes & Noble has been hemorrhaging money as it beefs up its Silicon Valley-based digital Microsoft 77-884 exam operation with expensive software engineers and hardware designers (a New York Times article noted that Barnes & Noble already has 300 employees in its Palo Alto, Calif., office).
The new company also frees up additional cash for Barnes & Noble to compete with Amazon and Apple's huge marketing machines and attract more talented engineers with potentially lucrative stock options. The other obvious benefit to the deal is it allows the Microsoft 77-884 exam bookseller to bring the Nook e-bookstore to Windows 8 devices, whether they be PCs, tablets, or smartphones, though Amazon's Kindle app will be available for the Windows 8 platform as well.