Featuring invaluable insight from an expert author The Campaign Manager offers the most comprehensive guide for organizing funding publicizing and winning local political campaigns Author Catherine Shaw draws on experience from her three terms as mayor of Ashland Oregon and dozens of campaigns to provide practical proven advice and her fieldtested methods carry candidates through the entire process The fourth edition offers expanded coverage of key conceptsincluding targeting voters evaluating media effectiveness setting fundraising budgets using and developing Internet resources and organizing getoutthevote effortsand a new appendix with a stepbystep guide to precinct analysis Other useful resources include the latest census data reflecting voting and voter shifts over the past six years and current information on initiative referendum and recall requirements Brimming with clear concise wisdom The Campaign Manager is the best way to kickstart a local campaign