Floral Financial founder: China is not a P2P financial innovationI dark horse: 2014, Internet banking fire was a mess: P2P finance, innovation or tradition? P2P companies foot tide, it is the industry crisis, or ecological necessity? Floral Financial CEO Hui Yi, the depth of analysis of Chinese net loan fog. The following, in part from the dark horse of the fruit i Financial CEO Hui Yi interview. Serial entrepreneur Hui Yi said he did not like \u0026 ldquo; serial entrepreneur \u0026 rdquo; this name: \u0026 ldquo; In principle, I should be regarded as a liberal arts students. We are doing things a little more. Entrepreneurship may be related with the character, like the toss. \u0026 Ldquo; The scientific media, Yi Hui Master of Finance not initially recognize a zero-sum nature of finance, the first job after graduation is to go to IBM Research as a researcher, then he felt that this is a \u0026 ldquo; but the floor, We can do more interesting things \u0026 rdquo ;. After IBM Institute one of the world's eight best work to benefit Yi beneficial way of life, he believes he \u0026 ldquo; do look quite far \u0026 rdquo ;. But the Institute over the cattle, where four out of four Nobel and Turing Award winner, Hui Yi feel \u0026 ldquo; not doing anything in this life achievements of the \u0026 ldquo ;, then he went to Microsoft, do the surface of the product manager. \u0026 Ldquo; 08 年 out to do touch technology company, to do good, to be the acquisition of a state-owned enterprise. At that time the whole business is more mature, it is not required how the tube, the end of 12 so I came out. Restless, just at the end of 12 to 13 to do early period of angels. But my angel did the comparison fails, cast all dead. I feel we can not do this, or do it yourself. \u0026 Rdquo; 13 years of industry began promising P2P, then Hui Yi of most of the students, my friends are all engaged in work related to the line P2P. Among the other three partners both have P2P and private finance experience, coupled with a technical background Hui Yi, \u0026 ldquo; three are as dry as some things that eat the losses are also eaten. \u0026 Rdquo; after half a year to prepare, on January 14 on the line floral finance. A round of financing to get the tens of millions of state funds. Within six months about half a billion brokered turnover, profit mainly from the agency fee charged to the borrower. Turning to the environment led to the P2P P2P hot, Hui Yi believes that the role of the Internet in fact, not so much. Not because it is very new model or because the user experience with a spirit of service to the Internet: In fact, P2P business model that is not new. The first wave was in the United States 06, 2007, China was in 2007 and 2008. Eight years ago has something, not to mention on the market before 2014, little liar number, the user experience should be better. Hui Yi referred to two figures of the Chinese economy, namely 2.2: 1 and 100%. This year, the proportion of Chinese debt and GDP has reached an alarming 2.5: 1, each completed one yuan GDP, you need to have 2.2 yuan lending as a support. Look at enterprises, Chinese corporate debt ratio has exceeded 100%, becoming the world's highest value. This also means that in the next 3--5 Nike Air Max Humara years, corporate lending market will face a huge risk. The entire Chinese industrial environment has undergone great changes. Such a huge scale lending, the traditional banking system has been unable to support, sixty percent of lending is done through private finance. Wall Street's famous phrase goes: \u0026 ldquo; \u0026 rdquo ;. risk is the profit Financial institutions have risk management capabilities to mitigate risks by the risk environment, profit. But in China's current monopoly, semi-enclosed financial market system, banking institutions enjoying the low loan deposit high profit opportunities. Chinese financial institution pursues a \u0026 ldquo; safe \u0026 rdquo; of \u0026 ldquo; zero risk of money \u0026 rdquo ;. And into 2014, before the \u0026 ldquo; safe \u0026 rdquo; no more, in line with previous \u0026 ldquo; safe \u0026 rdquo; guidelines have fewer and fewer customers. \u0026 Ldquo; two years ago, it is safe to lend money to the government, and now there may be worried. Almost all industries have become a high debt, low profits, the risk weight, China's overall financial environment has undergone a qualitative change. \u0026 Rdquo; In this context, P2P get a rare opportunity for development. Market Economy and serve the real economy, its pricing standards will naturally be done by the market. P2P is to offer savers a good storage investment opportunities. Depositors removed funds from the bank, when put into P2P industry, with the actions that the effective interest rate on bank deposits interest rates below the market allocation of resources, but also fully explain P2P enrich the traditional commercial banks are not deeply involved in the business, and dug its business model blind spot. Differentiation of the future of the industry can be divided into several modes: one is pure intermediary type, like a pat on the loan, it is a market, lending transactions in accordance with their own wishes. Does not participate in the screening, does not assume any other part. The first is P2P is the earliest, with the reality of Chinese investors, industry environment out of line, not down to earth, so the development of relatively slowly. The second is a full-service type, like all loans. This is the business chain from the front of the set, the borrower, explore, risk control measures to final debt management, in fact, a no deposit part of the bank. It is actually a line of small loan companies or private banks. It has a relatively good risk control. Control capacity is relatively strong, but higher profits. Equal to the loan all in to do. It's all risks are concentrated on a single platform, so its ability to resist risks is more important. The third category belongs to channel type, the equivalent of financial institutions counter, fund-raising channels only completed part of the borrower from the security company recommended, they also bear the corresponding post-loan management and risk control. Hui Yi think: \u0026 ldquo; in fact fruit is part of the standard channel type. Specifically, what channel? It is for the funds to find a more secure lenders. To lend to state-owned enterprises, government, wealthy people, to ensure that they can pay back the money, do not consider going to pay back the money. \u0026 Rdquo; \u0026 ldquo; so-called channel type more thing a business Nike Dunk SB Mens model innovation, their advantages, cooperation with traditional financial institutions. We are mainly with the security company, as is advantageous with small loan companies. Through cooperation with the landing of small loans companies allow them to complete them more good risk management to ensure financing security. Risk diversification, while profits were dispersed. The latter two of which will become the mainstream, now it seems hard to say, but 2015 Latest Nike Shoes this year, then, the channel type is more hotter. Do better this year are channel type, such as favorable ah. The letter should be regarded as a full-service type. \u0026 Rdquo; of course, now the market there have been some homogenization. But the Nike Air Max 90 HYP PRM essence is the standardization of financial tip differentiation does not comply with the principles of finance. Is essentially a financial investment, competition is the back-end docking differentiation is something future PubMed and Competition. Financial product differentiation is reflected in the rear end of assets, after the integration of the front end is something of a fixed income, no matter what the finance is so. Referring now to P2P company, Hui Yi that the foot with P2P itself does not matter: \u0026 ldquo; in China, as long as the new concept of the new model appears, there will be a cottage out Air Jordan 4 fraud. Like Deng and other electricity suppliers to buy, at the beginning of prosperity is a liar with foot is normal industry. The industry will become increasingly standardized, liar twenty-three days before you can make money, now found to die, when the crooks have to have two or three months into a liar is not done. \u0026 Rdquo; to guarantee the development of P2P industry in China has not yet mature, most platforms in order to build trust with investors in the short term will be to select a different form of guarantee system, and adhere to rigid payment. Rigid payment attract most depositors, bank deposits and thus overhead, while increasing the guarantee pressure. Guarantee system must not be used as a sustainable model for long-term development. Secondly, because the current guarantee system P2P platform is not yet mature, a greater systemic risk once the financial system, even when narrowed to regional movements (such as Sichuan \u0026 ldquo; Land of credit \u0026 rdquo; the security company on foot), the whole system would guarantee It may be breakdown. Guarantee mechanism, actually it does Air Jordan 4 not eliminate risk, but the risk to another party, but also to the risk of becoming more focused, so once the larger systemic risks arise, the security agencies did not resist and bear the corresponding risks, and ultimately profit by loss or investors. P2P platform to guarantee technology is bound to be a big trend. In his view, P2P and healthy development of the industry to be viable, should seek and conduct other business models in addition to outside guarantee. Platform specifications should be real disclosure of project information, bear the investment risk themselves after investors choose investment projects. At the same time, investors can be based on risk preferences, choose to purchase the appropriate corresponding derivatives to hedge investment risks. Figuratively, as users to the 4S shop to buy cars, businesses will provide pilfer, glass insurance, insurance, and other insurance products to the water, but can not promise there are no surprises after the purchase of cars, but users can pay Insurance is used to flush the accident losses. Thus, the future of P2P backend hedging market will be a big market, following the insurance companies, asset management firms, investment banks and other institutions are likely to have been involved in this area. Core: loyal customer benefits Yi believes that the market in the future competition will be fierce P2P: \u0026 ldquo; more intense than traditional industries. The company was established as one of our six months, in fact, are not faced with the same period of two years to set up a company, but giants, banks, state-owned enterprises, listed companies and even governments to come. They will bring great advantages of direct squeeze more test your ability to compete. Competitiveness is nothing more than the core competitiveness and firewalls. \u0026 Rdquo; \u0026 ldquo; core competitiveness, the short term, P2P too worried to say sell, do not like to worry about an oversupply of mobile Internet: For example, today produces five thousand mobile games, not enough people to play your game. As long as a reasonable rate of return, you will not worry about your customers. \u0026 Rdquo; \u0026 ldquo; really want to do is to control the risks of financial institutions are by their own Cheng Si. \u0026 Rdquo; here there is a leverage effect: Leverage is the ability to deal with risks. Risk management of financial institutions beyond if beyond their ability, so the leverage is too high, usually not all right, but if there are problems, they can not hide. Lever to control the risk at a reasonable range. At the same time to establish your own brand and loyalty. We will pay particular attention to the user to operate. We do not sell anything with thinking to do, but more social way. Our users call themselves jelly. Which with traditional banks, traditional thinking is not the same. So there will be a big difference in customer loyalty and cost. Internet has a natural \u0026 ldquo; viral \u0026 rdquo; genes. After risk control and user brand well, before considering the promotion of thing. Speaking promotion, Yi Hui thinks his company \u0026 ldquo; very wonderful \u0026 rdquo ;. \u0026 Ldquo; you know how much money we spend on promotion you ten thousand dollars?. We mainly do word of mouth marketing, develop some enthusiasts. They are keen to invest, net loan has become their main Nike Air Max 1 means of Internet investment, they are basically net loan investments earn higher wages than many. The user groups to provide better services, measures the quality of the project will gather more users. Of course, there are plans to do in the future will be promoted. \u0026 Rdquo; evolutionary path to the final P2P will become the new bank or Investment Bank, the most important asset is the trust established with the user. Others are selling brand. This year for P2P, the transaction size is not the most concern. You in any era, to provide a 10% annualized rate of return of products, have no worries about the user. In fact, trust is built up by the brand, after the matter is ripe. Fundraising is actually a relatively simple matter. In general, a resource and control risks, the core is a trust relationship, and finally how to how to promote and fund-raising. China's financial fact is particularly deformed, with a particular original, especially the backward system of support to the present, to become the second of the world, and then down by this original system of support is impossible. So things open private banks certainly do, and the amount will be particularly large. Hui Yi forecast, within two years, the industry will reshuffle. Online can accommodate two hundred, now more than 1,000. The number is saturated, the scale has not been achieved. Now look at China's private bank, as a whole 160, to the amount of China's economy, China needs at least two thousand banks, which is not enough. Of course, the number of banks from the point of view, we generally feel that China is two thousand regional banks need to do vertical market segments or banks. P2P future or become a new form of bank or investment bank into a new form. Banks will also have a part of the conversion. Speaking to expand future business, Hui Yi said: \u0026 ldquo; we will do business closed loop, would like to go against the whole business model in some specific markets and specific areas. \u0026 Rdquo; Talk \u0026 ldquo; feelings \u0026 rdquo; \u0026 ldquo; I like to take risks: If you have a very new market today, the business model is very new, and very early in the early stages of life and death that I have to jump into it. \u0026 Rdquo; \u0026 ldquo; in fact, so many people for us, belong to catch up with the reform and opening up the tail. I stayed in the United States people know, and now China is a very rare opportunity for development of a mature business environment there be so many opportunities. In fact, very few opportunities, the last period has been over the past few years such as the Internet can be a financial opportunity to have a few, it is difficult to see big opportunities, whether traditional or new, the opportunity has been accounted for almost the same. If you score yourself, it should be a 60 minute play. \u0026 Rdquo; This article i dark horse All rights reserved Please indicate the source, tort reserved.