Let your marketing wet up1. What is wet marketing not say from what time, a new marketing concept 'wet marketing' swept the world, millions of people get the recognition. Entrepreneurs, marketers, these groups every day for the marketing brains, if not known wet marketing, I do not know how to apply wet marketing, in today's information society, it has been unable to keep up with the trend of development of the. What is meant by wet marketing? Many experts had given professional answer, such as this: 'The so-called' wet marketing 'refers to the software by the Social (Social Software) polymerization of a group on the Nike Air Max 91 Internet, and in a gentle way to follow it into a brand who gives consumers the power to encourage them to contribute in creative ways and share content, thus affecting the business of new product development, market research, brand management, new marketing strategy. 'do not tangle jargon, simple to understand, wet marketing is like like water moisturizes things in silence marketing. If you use martial arts to be a metaphor, previously depended on advertising marketing is equivalent to the strong crossover, which is similar to the wet marketing leveraging the power of tai chi. Why would such a concept born wet marketing? To understand this, we have to analyze possible changes in human society from it. In the interactive primitive society, agricultural society, between people is very dense, primitive tribal society, agricultural society of the village, is a mutually very familiar groups. After entering an industrialized society, the situation has changed dramatically, according to the company this form of society began to restructure. Human contact space away from the village to the company, little village, replaced by residential area and no opportunity for interaction, door-to-door neighbors live a few years is not met. The company stressed that this organization is highly efficient body, can not achieve sufficient interaction within the company. So all of a sudden people are lost, everyone feels the loss of the 'organization.' After the network was born, people suddenly found a good place on the Internet to retrieve the same intimacy as the village. So many people are chatting online, bubble forum, send blog. From an agricultural society to an industrial society and then to the network society, and thus completed a long period of division process. Let us analyze the evolution of marketing, marketing is a constant theme, changing only the platform and methods of marketing, agricultural society of marketing, relying on word of mouth, such as the old and famous brands, all from word of mouth; to the industrial society The main marketing advertising platform also transferred to the TV and print media these strong advertising media; the Internet era it? Many companies thinking, but that the network is a substituted television and print media advertising platform, so new wine in old bottles, the original ad change if the format, the network moved up to continue. What effect? Many ads are a boondoggle. The reason? Many people analysis, saying it was because too many on the network can see the contents, unlike the TV on so dozens of stations, so the impact of weak online advertising. In fact, I do not know where this is known to the table analysis. Network changes brought more than just a media change, it is essentially a change in human forms of social organization, network recombinant human society. The reorganization of the network of human society, in the form of a little reply agricultural society, the formation of numerous 'Network village.' The upgrade is that interoperability between the villages before information is difficult, and efficient exchange of information between high network villages. Network this large village body is how a situation? Development seen in recent years, the network is somewhat similar to a regressive development, that is, return to an agricultural society from an industrial society. For a start, the network is intensive, people are concentrated in large sites to see the information, but soon, it was found that not only can receive the content on the Internet, you can also create content, so many small groups, not a few large sites dominate the network. This has resulted in a fragmented society. This fragmentation of society, each group is independent, community members exclusion 'official' information, group members believe only members of their own groups are primarily internal views of opinion leaders. So business advertising information for these numerous small groups of influence becomes very weak. This also constitutes a network of Enterprise Marketing problems. But God closed a door at the same time, they tend to open another door. It was soon found that some did not even advertise it did not cost the cost of things pop up, such as Sister Lotus to these network Reds Xifeng, such as this event comes in different forms, these anti-traditional things being talked about on the Internet, like water penetration around like, crazy like a virus spread. Seen in this light, the network society and not because of fragmentation and thus become unable to marketing, but our marketing approach to change the. The original strong advertising, word of mouth to make change; the original ad content, as annoying and to completely change; the original advertising strategy based on several strong platform to become long on a wide range of levels of penetration by point. These new changes, and these new methods, these new platforms, together constitute the wet marketing. 2. Wet Wet marketing is marketing a set of system logic, the marketing content, marketing channels, marketing methods, the results should be wet all aspects of marketing it. We analyzed one by one, to see exactly how a wet, to be able to reach the realm of water and spread the force of the virus. Content to wet content marketing is the starting point for marketing efforts, but also decided the source of marketing costs. Let's look at the development of advertising, remember as a child of television advertising, out of an article on the screen from top to bottom roll, voice-over would say to a certain product won the provincial superior, Buyou, Guo You; later progressed, advertising consumers begin to use some of their own experiences, said that the use of a certain product, his old cold legs flew well, climbing stairs without struggling; then to now, advertising is no longer directly that effect how good, but to find the stars say 'Believe me, that's right,' or is received only such and such a reverse guide. From this development process, we can see the strength of advertising has come a propaganda effect and then the boot process to promote its consumption. This process is an evolution of the advertising content is advertising from Sentimental mature process. However, the emergence of the network, so that advertising mature and return to the immaturity, either honor, the effect is to guide consumers fail, the network of consumer advertising to generate immunity, when a marketing appeal to be identified is advertising, but also We will lose the trust of consumers. So, Internet users are not marketing on the water poured into it not? Nor is that Internet users have content of interest, for fun, funny, ridiculous, gossip yet extraordinary acceptance and without asking to spread, which is similar to hotspots like Sister Furong The reasons are endless. The answer is so obvious, and marketing on the Internet, we must take real purpose is included in a network that can be accepted by the user shell, like a Trojan horse, allowing users to voluntarily accept and spread, so as to achieve marketing objectives. So, what kind of content to be 'wet' to the user and active dissemination willing to accept it? Internet users, its purpose a few: access to information, adventure, recreation, and look for a sense of belonging. So our content marketing to meet at least one of either allowing users to get information, or make him Nike Air Max 2013 feel funny, or be able to find some spiritual move. So the content of wet marketing, advertising must not be naked, but should temporarily 'forget' marketing purposes, to meet 2015 Latest Nike Shoes the needs of users. Many unintentional hotspots event also indirectly proved this point. For example, Adi King once popular network, beginning an irreverent brand of Internet users Adi King wrote a funny post, and later branched out to become a hot topic of Internet users being talked about. Funny, gossip, ridicule, satire, etc., are usually good topic wet marketing. Of course, these are also downside risks, Adi Wang was unable to pick up a little of its brand is constantly spoof situation. Channels to wet the network user group is fragmented, so to get through each of these groups to build up barriers, like a waterfall dissemination of information, you first need to choose some suitable source of information publishing platform, which platform is easier to spread it? At this point there is a very interesting phenomenon. Normally this is not official information dissemination platform, because the Internet was born to anti-traditional, more official, authoritative, the more people resist accepting lack of interest spread. But often the source of some of the hot spots and from some of the big platform. For example, the birthplace of Sister Lotus is World Forum, comes in different forms birthplace is Baidu Post Bar. However, if the fine thoughts, you will find the source of the information dissemination of information from civil authority platforms. That is the birthplace should be large enough, but the initiator can not be official. Generally the horizon a forum post, or an article of Sina Weibo. With the source, followed by baton communication channels, the channels through which they burn spark a prairie point? The same can not be official news, he must pass through a number of private, although many seemingly private messaging has officially behind inside. Typically, users will be forwarded via blog, forums posted, microblogging forward, QQ forwarding way to pass the information. When such a large scale until after Nike Blazer Mens passing a certain extent, there will be the official media to keep the transfer of information these folk hot Xiandao a climax, but the climax occurs, this often means the transmission of information began to decline. Once the official start to participate in the discussion of an event, users will gradually lose its enthusiasm to pass. To wet wet enough content, enough to wet the channels have, whether we will be able to spread it? It may not be, but also a wet method. Enterprises should not be seen hiding in the corner, do Air Jordan 6 not be suspected by the behavior of the spread of leveraging up. Even some cases, companies are not leveraging the initiative to spread, but to the flow, by means of a hot boot it spread to a certain direction. IPHONG Air Jordan 6 long lines to buy, 'Where the object' countless people PS, Adi King 'in the world's only seven pairs of genuine', these marketing events, its manifestations are Internet users once complained, spoof or satire, rather than a corporate official sources. Therefore, the starting point should come from wet marketing users, regardless of the starting point is the business behind the scenes to push up or users unconscious spontaneous. With this starting point after, how to promote it and then spread around it? We need the help of a network of opinion leaders for each group. Often each group will have one or several opinion leaders, his comments would cause recognized and Jordan Spizike sought the group members. Enterprises need to do is either take the initiative to find these opinion leaders to cooperate, or try to arouse opinion leaders focus on a message. Once the opinion leaders to discuss the participation of more than one group a piece of information, then this information will snowball to bring more groups to spread. Thus, in the Internet age, opinion leaders and gradually become a real advertising platform. You can think of a well-known writers on the equivalent of a high television ratings. You need to do is to opinion leaders or coercion, or inducement. Inducements do not need to get to know, coercion refers you to create a 'virus' into this powerful opinion leaders have to make some of their views, if not published, a little opinion leaders do not meet his identity. In addition, another approach is experiential communication, trying to get information form the user of the product or personal experience, its spread will have enough power, whether the trial essay, interview or dialogue, are more common way. Results to wet viral content marketing through the building, through the wet method in spreading wet channel, forming a spectacular situation, still managed to let the result has been wet down. When a product formed a mass product relish, when a brand for the people concerned, through the efforts of enterprises to maintain its fresh fruits of victory. Large-scale online marketing brings a lot of customers, whether they are the main force customers into new word of mouth, is to make the preservation of key marketing results. Therefore, companies need to re-launch customers, forming a wave of word of mouth boom. Experience writing activities, networking clubs are able to launch a good tool for buyers again spread. 3. How Wet Wet Marketing When we understand the concept of marketing, content, channels, methods later, when more and more companies recognize the marketing wet, there is the question of how specific practical operation, space constraints, we are only here Discussion for the framework. Transformation of enterprise marketing team first thing to do, it should be the transformation of the marketing team, the company's marketing team is the most traditional structures and methods of marketing-oriented, and to comply with the trend of the network society, the team must complete the transformation. Team members to become familiar with the characteristics of the network, and creative enough to wet the contents to become familiar with the wet channels to discover and get to know the opinion leaders, to learn to spread wet method. If members can not accomplish this transformation, it would need to build a progressive shake wet marketing team. Network society era, corporate marketing team should expand the scope, not just within the enterprise responsible for marketing a handful or dozens of people, but rather the marketing team generalization, inclusion into those who have mastered the wet marketing channel members, those who have mastered the words opinion leaders and other rights, so that these external members to become members of the marketing team of big business. Accumulation of corporate marketing approach in the beginning of marketing for wet applications, often not too handy, but with the attempt should accumulate for their own brand of wet marketing model, such as determining the creative content of wet, wet channels, wet spread and the like. Community development, in change, must also keep up with changes in marketing mode, foreseen or even lead to these changes, the success of the enterprise has been at the forefront of popular, regardless of their product or marketing mode without successful companies tend to always complain This change. Ma always borrow wisdom ---- embrace change; at this moment, I'm yours.