2014, Chinese electricity supplier industry is worth recalling the six keywords, the way and then predict the next major trend of 2015[IT 2015 Latest Nike Shoes era network, IT Times sharp observation] In a few days, in 2014 would become the eternal history, this year China's electricity supplier industry is undoubtedly a fruitful year, it is a landmark year ʱ?? Standing at the end, looking back at the history of the magnificent electricity supplier, we can easily check out the focus of the following keywords. Key words: Listed China's electricity business, has never been as proud of this year, May 16, the United States together superior products listed on the NYSE, a few days later, Jingdong listed on NASDAQ. September 19, Alibaba NYSE debut, financing $ 25 billion achievements of the world's largest IPO. Jingdong Ali have been listed, this is the end of an old era, but also the beginning of a new era. It marks including 3C, books, clothing, cosmetics and other products, including standard physical electricity supplier has reached its peak, which is a listing of standard products also means physical electricity supplier has little remaining space. Keywords: marriage this year's March 10 appeared in a pattern known as the electricity supplier rewrite the big event. Tencent's pat C2C, QQ online shopping and other services are transferred to Jingdong, and $ 215 million acquisition of Jingdong 350 million shares, representing a 15% stake Jingdong. This battle, lifting Jingdong valuation in the capital markets, but also to Jingdong tremendous social flow, Tencent electricity supplier from out of the political arena. Today, when we come back to find that it's a never ending battle, and Tencent Jingdong marriage and not because of the acquisition of pat, easy fast and other resources has been much improved market share. While another event with 'marriage' keywords related occurred in August 29, 2014, Wanda, Baidu, Tencent announced a joint venture 20 billion Incorporated D Rose IV Wanda electricity supplier in Hong Kong electricity business news shocked. As the week's news headlines occupy the Internet, most happy, Comrade Wang, and the addition of a large wave acknowledge him as the husband of a woman who, while I waited almost a sense of Cock wire will only be shot at no such lavish Pharaoh Daddy. In the media a sound of praise subversive paid until Wanda real estate in the subsequent successful landing HKEx to become the largest IPO this year, we only know the meaning Wanda electricity supplier in the capital market, saying that Ma Ying-jeou and Robin in the end have confiscated site fee? Keywords: sea Amoy 2014 under one of the words 'sea Amoy', electricity providers are starting from the area toward globalization, electricity providers worldwide are looking for new price depression, eliminate the gap commodity trading space. Lynx will double this year to expand to 11 worldwide for the first time, becoming the first global 'double eleven', and Lynx International, Taobao overseas, AliExpress, also for the first time participate in the double 11. While those from the United States, the electricity supplier giant Amazon also fancy 'sea Amoy' big cake, in the 'double 11' before the opening of the six sites overseas Chinese direct mail services, trade totaling more than 8000 million. Amoy electronic business platform over the sea also won the VC's favor, success got financing, the sea is becoming the next Amoy electricity supplier of the air. Keywords: double 11 from 52 million yuan, 936 million yuan, 5.3 billion yuan, 19.1 billion yuan, 35 billion, 57.1 billion, which is Ali from 2009 to 11 this year, double Alipay turnover. It was a feast of consumption, but also a capital carnival feast, but just a few days before the double 11, Ali shares also reached a new height of $ 117, the market capitalization of $ 287.8 billion market capitalization. Popular double 11, double 11 never makes the same as this year has received more controversial. First Ali Jingdong playing with trademark double eleven public relations war, followed by another news SAIC interviewed 10 appliance business platform, requires combing 'first price increase price' false advertising and other issues. Keywords: mobile electricity supplier 4G era, mobile Internet into 'fast track.' 2014 is not only the first year of the mobile Internet, mobile telephone providers also the first year. This year, China's third-largest social software unfamiliar street market, which is a complete end-based mobile social tool. And with the rapid development of mobile Internet, the Internet is for the transformation of traditional industries from sales channels to extend the product level, extending from the line to the next line, the taxi software is to bring traditional subversion of unprecedented change in the taxi industry, but other than selling O2O also change with this ancient tradition catering industry. Meanwhile, the mobile Internet has brought more fragmentation of time, this year's double 11, Ali wireless terminal sales accounted for 45%, while in the morning peak, and even reached 70%, while last year this Only 20% ratio. Keywords: electricity supplier to the countryside this year, whether or Jingdong Ali channel sink regarded as an important strategic direction in 2014, it has aimed at the 700 million rural users, which is much more vast blue ocean market, the future of this market completely You can rebuild a Jingdong and Ali. First half of the electricity supplier giants are trying other ways through the countryside up close personal services whitewashing three or four lines of urban and rural consumers, Jingdong bought three caravans, divided three lines passing through 100 cities and towns of publicity, but dished Ali ' Ten Thousand Villages 'Thousands County plans to invest 10 billion yuan in three to five years to establish 1000 county operations center and 100,000 village service station. Recalling Ends 2014 electricity supplier keywords, veteran venture to predict the trend next year several major electricity supplier. First, from cheap to expensive high-frequency electricity suppliers to extend the low-frequency electricity supplier combing years of development of electronic business context, we can see that China is experiencing a dimension extending electricity providers from low-cost to high prices to increase, but throughout the whole process of electricity supplier a key element is the product is standardized, and we can see more customer price is relatively low, the higher the degree of standardization of the industry, to enter the electricity business on the earlier period, specific to the industry, then, first book, followed by clothing, cosmetics etc. These industries we find that it has a common characteristic is that customer price is relatively low, the high frequency of consumption, does not require much more difficult decisions, so will the cost of education is much lower, it is more likely to lead in the development. Further down we can see is 3C products, this type of product is customer price Supra Skytop IV is higher, the higher consumer decision-making more difficult, its high degree of Nike Kobe 9 standardization coupled with the electricity supplier for the consumer market for many years of education, to develop it logical. By 2014, we see mobile Internet as the electricity supplier to open a new window. Its convenience and fragmentation characteristic extends more consumer scenarios. High-frequency low-cost service providers so that electric line under the experience needed to grow up too fast, such as food and beverage Takeout, Nike Lunar Hyperdunk Low ticketing, which is what we usually say O2O. And to think that low-priced next year veteran of the industry will begin to usher in the air, such as real estate, home, automotive industry, and these industries will also become the most imagination of future electricity supplier industry! While these industries consumption frequency is low, but customer price is very high, and today we do electricity suppliers to consider is the relationship between costs and customer price, such as your customer price is 300 yuan, if 20 percent of marketing costs to count, the most you can afford the cost is 60 yuan, more than 60 yuan your business model would be a huge shock! But if I was 30,000 yuan customer price, then I will be able to afford the marketing costs 6,000 yuan, are you 100 times! Second, the Chamber of Commerce to continue down a number of vertical electric music bee network was acquired, where the customer into a corner represents the vertical electric provider survival predicament, is expected next year will continue to fall a number of low-cost high frequency of vertical electric provider, below cheap opportunity window HF vertical electric business platform has passed. Especially after its extrusion listed in Ali Jingdong effect on vertical electric providers will become increasingly apparent. The mobile Internet brings new opportunities this year, but there are very few vertical electric providers to seize, even Jingdong even such giants did not NIKE KD 6 NSW take advantage, in their own little APP promotion in there as well. Ali threw herself across the board but contrary to the mobile terminal, and quickly occupied the high ground mobile new electricity supplier. Today, the mobile terminal has brought a lot of new consumption increment tier cities, second-tier cities but never PC end consumer groups migrate to the mobile terminal when the mobile terminal shopping consumer mind occupied by electricity suppliers vertical electric provider opportunities will become increasingly low. The reason why veterans are not optimistic about the vertical high-frequency low-cost electricity provider, an important reason is that low-cost high frequency of vertical industries are often unable to support the annual rising marketing costs, lack the ability to self hematopoiesis. An ability to do Nike Air Griffey Max much-needed electricity supplier is cost control, this year's electricity supplier traffic control in BAT, the annual rise is inevitable, if the customer price is too low, you only have two solutions, one is to improve the re-purchase rate, as the only product will be the same, and the other is to enhance the product and also to be able to catch up with the customer price increases marketing costs, how many low-cost high-frequency vertical electric business platform can stick to the end? Third, from standard products to extend the physical electricity business electricity supplier to personalized service standard products in-kind Ali Jingdong electricity suppliers already listed as Nike KD V Elite Low an end, the opportunity to leave latecomers already not much, but the direction of an outbreak may be personalized service electricity supplier. Here have to talk about the concept of this year's hot O2O in veterans view, the so-called O2O it is actually an extension of the electricity supplier, it solves the electricity supplier sales channels and service experience issues. O2O really valuable electricity Nike Lebron 11 Low supplier industry I think the only two categories can be called is experiential O2O, these industries concentrated in the automotive and other low-priced real estate home industry, consumer attitudes have not turned, the decision cycle very long, you need offline experience to the decision-making! The second category is a natural O2O, such as food and other needs the line to complete the business transaction experience, you're not online at the trading process can not be completed. O2O is the nature of these two types of electric service providers, regardless of what type, are related to the issue of personalized service, and often higher degree of personalization of the industry, more is not easy to transform and imitation. As for electricity suppliers to the countryside, sea Amoy, double 11 and so hot this year will still be popular next year's electricity supplier keywords, just after Ali Jingdong listed electricity supplier since no rivers and lakes. This article is the electricity supplier for the IT era veteran bullfighter network, IT Times Zhuangao. The author is an analyst at Internet strategy, micro-channel public account: torero2013.