Traditional home appliance industry has touched the development of the 'ceiling' crazy promotions difficult to attract consumers, but also 2015 Latest Nike Shoes by the impact of Internet companies[IT Times Editor's note] Nike Air Jordan 12 the traditional home appliance industry in the impact of the Internet, have started to transition the road, but for now, the development model is relatively simple, it is only a source of profit by selling hardware products make the difference, the fact that this continues is not acceptable. Throughout the development of the author on the traditional household appliances industry, the traditional home appliance industry to predict the development of the turning point will come. Recently, Suning thrown 8.18 'TV strongest month', Suning will join domestic and foreign mainstream TV manufacturers to invest huge resources, a wave of promotions tide. But from June this year, Jingdong 6.18 promotional war began, we have seen the crazy promotions weakness. There are even people in the industry analysis, in 2014, is likely to be China business enterprise 'crazy promotions' last year. It is foreseeable that Suning called 'the strongest month TV' is just a gimmick, consumers already 'promotion fatigue', 'the strongest TV Month' is difficult to really attract the attention of consumers. Also in the World Cup of stimulation, the home appliance industry does not appear in the popular imagination, according to Commerce Department data, from January - June appliance sales rose 5.3%, slowing 6.2 percentage points over the same period last year, which in May and June sales growth of only 7.4% and 7.8%, was lower stabilization trend. In this regard, the industry believes that the emergence of a few years ago appliance industry has gone high-speed growth, the growth part or appliance market has now 'ceiling.' From triumph turned to adjust the shuffle, the home appliance industry is facing a 'turning point' challenge. 2014, the end of crazy promotions this year's '6.18' war can be described as the electricity supplier industry event. United States together, the United States market have been Jingdong, Ali brewing market, '6.18' has become a major electricity supplier a great training ground for the contest. In the '6.18' promotion Lebron Slide 2 Elite battle China and the United States online, Suning Tesco, Dangdang, the United States together superior products, Ali, Jingdong ...... join in the fun of the few, not one less. But for consumers, this year's '6.18' smoke flavor missing in previous years. With the United States together superior products, Jingdong have landed in the capital market, long before the '6.18', the major electricity supplier platform for this year's promotion battle already tossing aside several consumers already exhausted. This year, a variety of names, price wars have been so many people lamented the 'Festival made flood', in the face of such as '6.18', 'double 11' made out of this type of holiday, consumers have begun to become apparent dull senses. With open microblogging Ali payment, Jingdong won the primary inlet micro channel, a shooting competition between mutual data era Chinese electronic business platform seems to be farther and farther. With many of the old rules of listed companies, burdened with shareholder pressure of electronic business platform every price war will become 'guard.' The future of the competition will be more on client design, product quality control, logistics and other aspects affecting the user experience. By 2014, China is already the business enterprise 'crazy promotions' last year. In this trend, we do not seem to see what Suning grow. By the end of 2013, Suning Tesco for IT, logistics systems have been big upgrade, the result of logistics paralyzed for nearly a month, a direct result of Q4 quarter business electricity supplier only achieved single-digit growth, and the whole industry at 50 percent year on year growth the above! Poor user experience, called the electric business of wonderful, really no before or since. 8.18 Suning so-called 'the strongest TV Month' in logistics, IT systems so poor circumstances, can bring the user experience of how high? Appliance market has now 'ceiling' on May 31 last year, energy-saving appliances subsidy policy officially withdraw, a tremendous impact on the household appliance market, where sales fell the most obvious color TV. Publicly available data show that the first quarter of this year, TCL Group, Hisense Electric, Nike Air Jordan 5 Women Skyworth Group, Konka, Changhong, Haier TV business were six giant landslide occurred. And now, even in the World Cup this season stimulus, the situation in the second quarter of this year is not optimistic. Orville Consulting issued 'China's color TV market in the first half 2014 Report', the first half of 2014, China's total domestic market of 20.93 million color TV sets, down 9 percent; sales amounted to 69.6 billion yuan, down 15%. Industry analysts believe that the TV industry this year will be sold for the first time in 30 years of negative growth. This fact, and the saturation appliance markets are closely related. Liu Tong Chi, vice president Nike Zoom KD Nike Hyperdunk 2013 V of Skyworth Group, TV Division President believes that the main reason for the decline in energy subsidies in addition to outside influence quit in the past two decades, China's color TV industry, supported by demographic dividend growth has ended. Beginning this year, the TV industry has entered a mature market, mature market that is not incremental, or even decline. No growth or negative growth, might be a normal color TV industry in the coming years. The industry should have to think in a mature market, which, in the absence of growth, even negative growth has become the norm, the entire TV industry how to tap more new technologies and products, as well as how such a mature market in which to change the structure. Chairman of Dong Mingzhu Gree also say with certainty that the domestic appliance market is a mature market. Appliance manufacturers increasingly difficult to continue to rely on traditional low-cost strategies to survive and develop. In such a trend, Suning to create so-called 'most cattle TV May' is already an outdated practice, alone can not save a promotional tide the entire appliance industry. Excessive markdowns, price war has entered a 'dead end', while the price war is 'the enemy 1000 injury since the loss of eight hundred' knife with blood, could not carry the can down. To win the reputation of promotional direction to move closer, we would like to provide better quality and better service changes. But a lot of tricky appliance sales, 'first price and then discount', 'clean up obsolete inventory,' 'promotional gifts do not give three guarantees', 'prototype commodity rebate does not change' and other promotional means pit father already got customers. In today's highly developed Internet, buyers and sellers of information symmetry and transparency, consumers are becoming more and more intelligent, cost-effective consumer will only pay for the services and content to pay, without gimmicks and expensive for businesses on Nike Air Jordan 4 Women the basis of none other pay. Suning's 'most cattle TV month' has not yet been launched through the air, consumers do not do this pocket. Home appliance market is the fundamental nature of Internet companies, Suning this promotion only high premium, promotion on the basis of high marketing costs, are discounted on the basis of the high prices. Such discounts or industrial nature of the business practices of civilized society. Today's era is the pan-Internet era, advocating Internet thinking. In the big data, cloud computing and other high-speed development background, business-to-market, user, product and value chain as well as the entire business ecosystem will need to re-examine. Can the case of television in the home market, the TV is not just television, but a hardware carrier, is still the core content and services. TV Internet age, taking the low-cost hardware, content toll road. It is thought the invasion was played Internet appliance market, the essence is the transfer of revenue sources. In the Internet age, appliance manufacturers with high-performance, low-cost way enclosure movement to attract enough users, the formation of healthy ecosystems, and finally, get all the content and applications of cost, to achieve profitability goals. This is the traditional home appliance market rely on hardware profits earned by related accessories different. Traditional home appliance manufacturers rely on hardware to make a profit will only push hardware prices, in the face can not communicate with the Internet appliance manufacturers cost pricing strategies to confront. Using the Internet to transform thinking music as it is the home appliance industry. Music as the low-cost strategy has become an ecological chain. The so-called music as ecology, refers to the music, as involved in the TV industry 'platform + content + terminal + application' business model, as have the hardware, content, advertising, applications quadruple profit model, music as a Super TV can not rely on hardware profits. At the same time, the use of own-brand products and electricity supplier mode of operation, cut Nike Lebron 11 Kid unnecessary distribution costs, marketing costs and a premium brand. Music as the market reach a depth step by step, which completely broke the traditional home appliance manufacturers inherent hardware models and pricing strategies. The music, as the low-cost strategy model represents the future trend of home appliance industry. Summary: Traditional home appliance industry source of profit is relatively simple, just selling hardware products make the difference. However, the development of the Internet has changed the profit distribution mechanism of the original home appliance industry, upstream suppliers and machine manufacturers are gradually transferred to profit closer to the user's operations. The future, as the deepening of this trend, home prices will continue to decline in terminal sales, profit hardware sales is compressed. Besides the Internet age, consumer attitudes had changed, the Internet brings buyers and sellers of information symmetry and transparency. Consumers will only pay for the cost, content service pay, and not for 'pseudo-none' distribution costs, marketing costs and a premium brand on the basis of pay. Suning 'the strongest monthly TV' this 'made Day promotion' will only cause consumer resentment, even more difficult to restore the traditional consumer electronics market decline. Like music, as the cost of such hardware, mass content, services can really attract everyone's eye. Appliance industry will profit more from hardware products sold after the long tail of services, including television advertising accurate, subdivision video content charging, video games, television Nike Kids Sneakers shopping service operators, etc., will become the next major TV industry source of profits. This is the thinking of the Internet appliance industry transformation. [IT Times] After the series in fact, the traditional home appliance industry compared to Internet companies have their own unique advantages, complete Nike LeBron 11 industrial chain, the next line of high-quality sales channels, but why the traditional household electrical appliance enterprises also hit from the internet it? The main reason is that a change of thinking. Traditional home appliance industry profit model so far, no real innovation in the use of the Internet pattern Shiyou relatively cautious, the result ultimately own Internet companies desperately looking development, their only anxious. In fact, home appliances business, the future has a lot of direction, maintaining the advantages of the line of the development of on-line electronic business transfer profit model, more importantly, you can go to hot up now is gradually changing the direction of smart home use Big Data, but also cultivate their user stickiness fans. [Editor / Feng Min] Author: New Media brick home, a senior media people, Hong Kong Star TV reporter. Micro-channel public number: Technology Crazy (techfeng)