Dialogue 'rich handsome' Ma Yue: Why choose electricity suppliers?Oral / Ma Yue interview / ghost seven feet a very successful professional managers, decided to resign Lynx opened a shop. One year later, his shop now how, then why make this choice? His views on what electricity provider? Ma Yue, 1989, graduated from the Department of Electronics, Peking University, 2001 CEIBS EMBA, 1997 and 2002 in China Hewlett-Packard, Hewlett-Packard was the youngest vice president; 2003 to 2006, served as the company's vice president of Lenovo, COO of the joint venture; 2007 to 2012, a Pre-IPO company's CEO. May 2012, resigned to start a business on the Lynx. Beijing came to an ordinary cell, turn a few bends, into a residential building, a little dark corridor, then further away, saw their company's brand. This estimate is a microcosm of many small sellers right. The door opened, the horse with the more honest smile appeared, after politely shook hands with me, I went into their company. Large room, living room, also less than 20 square meters, put a 7-8 Zhang computer desk, there are a few simple looks very shy young man working in busy. They looked up at me, I smiled at them, there was a young man embarrassed, looked down to work. Enter another one reception room, the boss lady also count sister, sit down and start to be a formal interview. First, nonsense 7 brother: Total Sister Ma always, Hello, long time no see! Ma Yue: Long time no see, do not call me Ma always, I know people say you Taobao Ma always are by Ma, you told me to nag like. 7 brother: good, total horse. Ma Yue: Stephen Chow movie you see more of it! You now since the media do good, Nike Air Max Humara great reputation ah? 7 brother: Oo, told you the horse. My folks, like the toss, like writing things like sharing it. Ma Yue: a lot of my circle of friends, they do not do the electricity supplier, but also pay attention to your self-media 'ghost foot seven' account yet. Others are writing, why you can do this? 7 brother: Xu dimensional network operators world once said, do things in China is very likely to succeed. Because most people are not doing things seriously, as long as someone can seriously do, insist on doing, we can be successful. Ma Yue: Well this guy is right now a lot of people just want to make money, but not in the sense of doing things. You spend so much time writing, does not affect your job? 7 brother: I can well balanced and mutually reinforcing. Strange, is that you interview me or I interview you ah ....... You people are too much, and it would seize the initiative it! From now on, you are not allowed to ask me questions, can I ask you a question. After all, I was the first time as a reporter to interview, you tie it. Ma Yue: Oh, okay. Reporters have not seen such a high-handed! Second, select 7 brother: in many people's eyes, you can be considered a very successful professional managers. Why did you choose to quit paying jobs are the envy of others to do the little shop? Ma Yue: first, whether the success, but I'm not to be a small shop. If I could live 90 years of age, my life was half completed. I have been looking for one thing, let me have been playing to the old. My big company executives Hao, Pre-IPO company CEO or whatever, just before a stage. Do it anymore, that is, with a few companies that make more money only. Do CEO, in fact, the company is not for you, you can not do it forever, and have to do more than you do not like to do. I have been doing this men's brand, is one I can play old can play things that I was free, I want to do on how to do, what scenario set any target goal. Also very interesting, and my ideal consistency. 7 brother: to be free, ha ha, do not feel freedom CEO also typical Sagittarius personality ah. Some people say that Sagittarius bother, how your emotional experience ah? Oh, well, count sister in here you will not tell the truth. Tell me about your ideal bar. Ma Yue: My dream is to do a like Ikea, Starbucks has a design sense, middle-class consumer brands in style. This is partly due to the design of the artistic life of the industry's yearning for a teenager I started, the other is from my years in cross-cultural work, study and life in the form of hear and experience The idea, I hope these ideas as a consumer brand to customers. I believe that simplicity is the highest form of beauty, people should live a life in harmony with nature. Men very appropriate, I need my own understanding. The electricity supplier as an entry point is also very good, I like the Internet, but also electricity supplier interested. These factors, I finally step out of this. So I want to correct you, I do not a small shop, I am doing is a big brand in the future. After this interview you will be recording people down. 7 brother: I look forward to that day, and honored ah! I understand now that you are to the ideal, for fun, and to be free! You this circle of people, there are other people like electricity supplier industry have joined it? Ma Yue: I understand that some people are doing their media properties, similar to the digital marketing company, there are a lot of people are doing the investment. I like this out of their own electricity supplier brands, only me. 7 brother: Have you ever regretted your choice? Ma Yue: certainly do not regret it, but who have received during the temptation. On the previous four or five months there is a very good company paying ask me to do CEO, let me in 2023 with the listing of the company, at that time our own performance is not very good, we encountered many difficulties. I and the other talked a few times, but then I choose to continue to do their own business. 7 brother: insert the phrase, ah, in fact, I'm curious how much of this CEO's salary is generally ah? Ma Yue: Oh, I do not understand. But certainly not the same in different companies, four to five million to tens of millions each year, there are many stock options. Third, the change 7 brother: Just now you said the performance is not good, you now store performance how? Ma Yue: At our monthly sales less than 10 million and we are now a month to more than 300,000. 7 brother: more than three hundred thousand ah, hehe. Can you tell me about the process encountered some difficulties and changes. Ma Yue: I know what you're thinking, it is not much, but this process is very interesting, and for now, to the end I can do more than one million sales per month, and now the entire store data indicators, especially health. Throughout the year, my biggest change I really turned into a power businessman, thinking and behavior have changed a lot! 7 brother: this interesting, talk about it in detail. Ma Yue: CEO before I do, as long as the development strategy, given the direction, coordination of resources, other things to the men who do it. I just started doing the electricity business is this kind of thinking inertia. Air Jordan 20 Later I found that this way of special passive, on the one hand too hard to find the right people, slightly higher than the industry average salary I used to recruit people, could not find the right person. On the other hand, we found that the high cost, and often make some strange errors. The worst time, we would like to report poly-cost, person in charge of operations told before I have to declare before stocking, together cost a small two will first inspection. So we choose their own money, and factory cooperation, produced by two or three thousand pieces of clothing into the coffers, and then go together cost report. But later we learned that we did not reach the qualification requirements together cost-effective, and others are to Air Jordan 3 be approved by the future, and then began stocking. So on the tragedy, I have to think about these stocks approach. 7 brother: this was expensive enough to pay tuition. What happens now? Ma Yue: Later I found out this way does not work, so I made some adjustments. Because the store is also too small, I totally think of myself as a seller, you must shop for all things have understood. Customer service, operational activities, search optimization, train, ship, page design ...... I corresponds to start again, learning new things every day, right now, when I went to when customer service, take a look at what customers are concerned about the issue. I also enrolled in a training course in Beijing power network operators, I have three or four days of training every month to attend the seller. 7 Brother: This is a bunch of rich handsome Cock wire together training ah. Ma Yue: I can not say that these young people are really good, very smart, very dynamic. Training began could not get, I and 46, they are only 20 years old. Before class I had with them shouting slogans, stage performances to be late for class. To be honest, really difficult to adapt to the way young people now, but I have to put myself first become like them. 7 brother: I can imagine the scene was a little funny. Ma Yue: Yes, but then I found one 10 minutes late for every class, just be able to escape to this part, huh. Fourth, the competition 7 brother: Well, before you a lot of personal income is higher than the total annual income of your shop it. Air Jordan 5 It seems not really want to make money. I did not start before me: Ma Yue. From my point of view twenty years of his career, there are two types of people the chance of success and the relatively large: one is the ability to have ideas and no way out of one business, they really have nothing unsuccessful, so human potential is easy to be inspired; the other is really interested in one thing, and that people can stick with it. I feel operator second class. 7 brother: it makes sense, for the interest and not for money. Some people say that electricity suppliers now competition Air Jordan 14 is particularly fierce, after a year of trial and error, how do you see the future of competition in the electricity supplier? Ma Yue: Every industry has competition, but the competition is very fierce. Like Ma said, China business, has never been easier. Competitive electricity supplier industry, there is no particular go. I do at this stage of the electricity business people into two categories, the first category is that part of the electrical businessman originally lines, their electricity supplier in the play, Taobao rules are very understanding, but will have its own way, play handy; s second-class people are the traditional industries turn online entrepreneurs or companies. I now feel competitive to the second class. I often and the first class electrical businessman communicate, we talk most of all how to brush sales will not be punished, or recent rules on how any changes could respond. These people are now doing very well, but most impatient, we did not focus on the commercial nature of things. I think it is just a phase, certainly not long-term. 7 brother: the idea is interesting, why under-wire line that part of the electricity business enterprises will be more competitive? Ma Yue: First of all, there have been some under the influence of their online shopping penetrate deeper and deeper as the network has accumulated under the line can be very helpful to the line, especially some well-known brands; secondly, by contrast The second class know better business, they are more concerned about the product. It is precisely because they do not understand the rules of the electricity supplier, Taobao rules, but they do more at ease. If Taobao brush single punishment more severe losses for the first category is quite large, for the company, too risky. While the second group of people is not much affected; and finally, they are more patient than that allocation of people online, and in the community as well as other resources can be used more. 7 Brother: You say other resources mean? Ma Yue: social network ah, including many aspects of capital, media and supply chain. After all, e-commerce is still in business, and society as a whole inseparable relationship. Infiltrate the more powerful electricity, for those who have been online under more favorable. V. Life 7 brother: Now a lot of people are talking about very hard to force electricity suppliers to do, you do for a year, how you feel? Ma Yue: We all feel pain, I feel other people make money easily, as men feel the same as someone else's wife beautiful. (Meter sister in watching the horse, said:? Oh) cough, cough, I mean other men ah, my wife is also very beautiful. 7 brother: Yes, yes, count sister outstanding is obvious, I know what you mean horse. Do not you feel the electricity supplier bitter it? Ma Yue: You're not the article also said before, is not tired, bitter, the disease is not bitter, bitter heart is bitter it? I do things now that I really like to do, like you, like stay up all night to write articles every day, it must be your interest, it is a joy to others can not understand. The reason why many people are saying the current electricity supplier pain, there may be a reason, now do electronic business mostly young people after 80 or 90 on Taobao, many of whom have not previously had much social experience, graduation after doing the electric business, and young love and the courage to express their feelings, hoping to get more attention. 7 brother: your point of view interesting. Do you think you're little competition? Ma Yue: I can play now is to do an old thing. Reference Bezos (Amazon founder) saying: given a seven-year plan, no one told me to compete. I would also like to do three or four years of it, I really do not worry. Just this month, better than the previous month, next year than this year Haojiu Hang up. I have enough patience, and do not want too much competition in these things. People over a four-year-old, life and work of understanding, recognition and young people are not the same. If you work as interest, it is entirely a part of life. Well your theme from the media in the second quarter: love life. We are on your way to the goal, we must learn to look at the scenery. Everyone should not ignore life, for whatever reason, should love life! Sixth, the end 7 brother: you live is really good for recommendations, I hope more electricity businessman can remind ourselves that in the pursuit of our ideals, do not overlook the living, ignoring our family. My question was about the same, and you can ask me questions now, huh, huh. Ma Yue: Your reporter did very 2015 Latest Nike Shoes special, I have no problem, that is, make a demand. 7 brother: What are the requirements? Ma Yue: When you send the article, can not mention my company's brand? We are not doing well, people will read jokes. 7 Columbia: Haha, this requirement you interesting. Others wanted me to help them advertise, you want me to do publicity. Joke does not matter Well, to help you find the problem to help you improve ah. Well, I promise you, if people ask me, I Air Jordan 20 will not say that you men's brand is 'David Hill,' Hey. Ma Yue: Yes, thank you, I wish you from the media better and better! The company came out from the horse, I feel a little excited. This industry, Canglongwohu really do not know how many cattle were low-key role played by a little. Ah, the role of no size, everyone has their own dreams. (This article first appeared in the i world network operators, all reproduced, please indicate the origins of the world network operators i) [welcome Search on a micro letter 'txws_txws' Follow our official micro-channel, 6 a day to miss the wonderful article. ]