Funeral electricity supplier, 'the other side': Let everyone can afford to dieName: Xu Company: Atlantic Position: Co-founder and horse district Relations: online micro horse will share one of the guests, whose founder Wang Dan is a dark horse association. Xu gave up work Nike Air Max 1 Hyperfuse Germany Medicine appear CEO of the electricity supplier, resolutely do with friends funeral electricity supplier, saw the funeral industry because the price of opaque situation, hope I can do something to break the industry's existing \u0026 ldquo; the unspoken rules \u0026 rdquo; . Originally Xu just want to make a website, but after in-depth industry Air Jordan 7 survey found necessary to open the store in order to really get through this particular industry. Xu envisaged that the funeral industry tradition of consumer traps transparency, breaking the original gray channels, Air Jordan 2 peeling care workers, doctors, ambulance, mortuary and other gray interests chain of transmission, so that the price level of the funeral industry's return to the proper level on. The other side open and transparent prices stirred the entire funeral industry, but Xu said, \u0026 ldquo; we actually thought leather whose life, is to cut the gray income, so that everyone can afford to die. \u0026 Rdquo; In addition, the Internet came to the other side of Xu would like to add more services, to death with a line strung related industries. \u0026 Ldquo; In fact, death is not terrible, a lot of things are part of the cultural heritage, and we hope that through personalized service subvert social awareness of death and funeral enhance the emotional experience of the families. \u0026 Rdquo; now, the other side has received angel investors Xu Xiaoping, a famous angel investors, three store has been built, the site is also growing after several revised to achieve O2O functions. So, funeral electricity suppliers to do good in the end? Market prospects geometry? Xu Xiaoping Air Jordan 7 saw what the other side? I dark horse recently interviewed Xu. The following is Xu Oral: the second half of 2012, an old man died in my house, when dealing with things at home, and went to lie when received, see the opaque funeral industry. Later we met and now a partner Wang Dan (i horse Note: handle network former public relations director), Wang Dan's mother seriously just dying, but also witnessed several care workers fight scene for the commission. On this basis, the two of us to talk to the industry, felt a great room to explore, there are many rules can be broken. By the end of 2012, more than two months to do market research, we will resolutely resign yourself. Before his resignation, I was Desheng Church of online pharmacies CEO. To be honest, we found that they were doing IT, dry electricity supplier for the funeral industry fully understand, regardless of the purchase channels grasp, or understanding of the market, had to start from scratch. Initially envisaged that only pure online site that offers payment and review functions, so that all funeral supplies can achieve price transparency. After the actual inspection found that does not work, the industry is too special, it must open the store in order to truly understand their needs customer contact, to master the basic data for the entire industry, which really into this industry. Currently, Beijing resident population is about seventeen million, the annual mortality rate of about 7.4 \u0026 permil ;. The city's 62 top three hospitals, in addition to 12 similar to the oral hospital deaths not related to this hospital, we all visited again, the whole Beijing about 1500 shroud store away more than half. The investigation found several problems. In fact the whole funeral industry is divided into three parts, the first one is the death, whether at home or in the hospital. The second block is to the funeral home for cremation, a funeral and so on, and finally a cemetery, is the most profitable part. In fact, White said the cemetery business is engaged in real estate, we certainly can not do, provide up to some intermediary nature of the service. Funeral home is a monopoly of Civil Affairs, embalming, make-up, cremation controlled by the state, can not relate. Therefore, only the front part of what we can do for the dead and their families to provide some goods and services. No light to sell products, and services must be many street shops also provide funeral shroud train service, but not the same as the other side of what must be done. The first is price, cut gray income section. Currently, funeral supplies from the point of view of the whole price system, the same price of a commodity is the highest funeral, mortuary second roadside shop cheapest shroud. Although the current state of implementation of the guidance funeral supplies, but only defines certain paragraphs, such as Babaoshan Funeral Home provides 99 yuan biodegradable paper casket as guaranteeing the people, but very few people will actually use. At the same time this industry, because of the low quality of employees, as well as source is not stable, one day to the number of customers who can not be expected, so we formed a very traditional, very backward mode of operation. Street shroud shop operators are mostly spouses or relatives, to the door of the customer, the boss will be asked about how much the price of the thing, the customer said three thousand, the boss will recommend a box, say five thousand customers may still be this, ten thousand may still, in fact, the cost of the box is very, very low. For example, in our store sell a casket, we sell 5400 dollars, there is a shop in front of the hospital, completely the same thing, we pretend to walk into when the boss promised 30,000 teeth stomping sell us. Is such sales and revenue model, we called \u0026 ldquo; \u0026 rdquo ;, gray income to give up part of the gray income we already have a great advantage. Followed by the model, we must use the Internet the way to do, providing products + services, and with O2O mode. March 10, 2013, the other side of the first store opened in Beijing Eastern Highlands, April 10th line on the website. The first edition of the site is very simple, it is a business platform, our home delivery customers orders. But then we do not find. In this industry, we conceived the starting point to be able to provide more services to complete the sale of a single product is not what we want. If only the Internet to sell products, just like Taobao no difference, we Air Jordan 11 can not provide follow-up services. Later website revision is primarily used to guide customers into the store. Many customers come just to buy a box, but in the end will use some of our related services. Here's a question that many people find it strange that in the end no one will buy online casket? Indeed, the other side of the store is currently 60-70% of customers are coming from the drainage line. And in many Taobao we can see sales, is indeed true. Deaths are basically two cases, the first long-term patients, such as cancer, two or three months in advance will notify the hospital, so there will be ample time to prepare their families, including seeking price, choose the right casket, shroud. Customers line up basically fall into this category, but there are people of all ages. The second death was an accident, such as a traffic accident. Families situation like this can say what preparations are not, in general, will go to the hospital to ask in front of the shroud shop, just go in, basically slaughtered. Now the hospital many care workers and hospital entrance shroud shop is collusion. When a person dies, his family two things are the most urgent. The first thing is to wear clothes, and the family was not ready then, hospital care workers will be recommended to the front of the hospital Which shop, care workers can get high commission. Buying clothes, care workers would say the second thing, to wear clothes. Dress it, care workers is to make money, in many shroud shop are also charged, anyway there is no way the families must find people to wear. And now that a small shop next to the shroud, would take the so-called filial blackmail customer. For example, a box three thousand customers too expensive, he asked if 2015 Latest Nike Shoes he could be cheaper when the boss would say filial piety can discount it? Of course not. Have to say, some people in order to promote sales, really means. This is the industry's status quo. The other side is absolutely not allowed to say such a thing the staff of. If customers feel the price is high, there are other low-cost products that can be selected. There are indeed some people do not understand, ask for a discount, we can do is try to convince the customer, at most a discount. Because the other side has been part of the gray middle price all rub out, and free dressing services. The third point is not the same as open up the whole industry chain. Funeral industry is a very broken market, we hope to put the chain string together to achieve differentiation. On the other side of the current products, including shroud, urn, bidet dressing, hearse, cremation arrangements, funeral home contact and so on. With the traditional funeral train service is different, the other side is open and transparent pricing, and other services such as cemetery site we try to let the money saved to the customer. In addition, we also offer memoirs, psychological intervention, life diamonds, space funeral, customized personal portrait painting, sculpture, and so few of custom customization services. A few examples can be introduced. We help the dead and their families complete the memoirs of writing and publishing. In addition, for example painting, oil painting this thing some people think we are very far away, in fact, to think that we have seen foreign films, often see a scenario: There is a spiral staircase, stair edge is Henry I to XVI are It is painting. Besides the ashes of diamonds, we are a Chinese company in North China distributor, by taking a few hundred grams of ashes, modeled Earth's temperature and high pressure environment, fired into diamonds. Another example of psychological intervention, we have served a customer, it is a third-year girl. Last April that her father was a traffic accident, accidental death. The little girl in June just before the test can not review. Her parents at that time on the Internet to find a solution, inadvertently found us, asked if he could do counseling. We have counselors cooperation, and finally to the little girl on the six classes, about a month's time, the last girl in the test results came in third. So, the funeral industry related to the imagination and services is very large, but very loose before, the market is extremely talkative, never one to string together these services really make a chain. In fact, another point of view, which is called the family heritage, is part of the culture of belonging. In this era of lack of faith, the Chinese funeral culture disappeared, replaced by no standards, chaotic service. Atlantic's mission is to beauty stores, website visitors for the industry to achieve cognitive subversion, no black, no gray, no longer Yin Hui, death only bright, holy, glorious arrival of another world. While the use of the Internet means to establish the funeral industry has been the lack of culture, where people can face life, to understand the different funeral culture at home and abroad. People can use different eyes to look at life, and life education and culture will be the main line of people constitute individual cultural heritage. Let all of us can afford to enter the circle died about a year, has let everyone hated, the impact on the price tag of the whole industry is very large, there have been many stores copy the other side of the price, such as tell the customer side How much to sell them on how much to sell, but still can not clearly marked, most sell them to say how much lower the other side. So they are not afraid to compete, but also from the other side out of the customer probably will come back, because in addition to the price, on the other side they can feel a lot of different things. If it lost some customers because of the price, we do not pity. The ultimate customer is the other side of the \u0026 ldquo; 70,80 \u0026 rdquo; crowd, first after 70, 80. These people have in internet consumption habits, through the Internet to find us, and agree with our philosophy, agree to provide the high-end side, meticulous service. The other is 70, 80-year-old man, that is, after the crowd of parents 70,80. Currently, the funeral industry is not a well-known chain brands, but I hope that the other side can do the first one, and slowly can produce its own brand of products. However, because of the special nature of this industry, chains are not everywhere, that a total of four funeral parlor Beijing, Daxing south east, cottage, north of Changping, east Babaoshan, so our intention at the present stage will cover Beijing This five is East and West, the middle finger now Jishuitan shop, five stores can cover the basic needs of the people. For foreign market, may be involved in the north of Guangzhou-Shenzhen, open a various places, because involves local customs and culture, we must be cautious. Of course, this is the future of things we have to do is to run a good few shops available. At the same time the enemy's cultural heritage will be remembered down the living for the dead eternal love and miss record. The industry is actually a reputation, often with his eyes, his mouth full of tears families took our hands to say thanks to our service. So, since we do this line, just want to do some good things, God is watching. We just want everyone to die affordable. (I dark horse Note: In fact, do the other side is not without problems, the first is the people on the \u0026 ldquo; eat dead food \u0026 rdquo; business taboo, Xu Wang Dan and his partners have done electricity providers, this is a hot industry, arguably trick It is not difficult, but when they do the other side, to find products and technologies impossible and, the other one is doing funeral electricity supplier hear directly hang up. In addition, the funeral industry has long since formed its own unique gray business Ecology, the other side in order to break this, and so was getting money off people are now taking the other side of the drainage line, line store O2O consumption patterns, to ensure that the cash flow, the business certainly sustainable but do \u0026 ldquo;.. dead business \u0026 rdquo ; big funeral homes and cemeteries are relying on business to achieve profitable scale, such as longevity Park and Babaoshan, this is basically a monopoly of the civil affairs department, there is no strong relationship between resources, basically impossible to cut the other side, although accounting for a \u0026 ldquo;. dead business \u0026 rdquo; pit, but the pit should be said that \u0026 ldquo; Jordan Melo M10 Chinese-style business dead \u0026 rdquo; in the proportion accounted for not so big, so the other side can do much traditional funeral supplies stores copy their mode if it will affect all?? Xu and Wang Dan needs ongoing exploration) Recommended reading: dark horse will - the electricity supplier and consumer industry branch side Xu micro sharing manuscripts This article i dark horse All rights reserved Please indicate the source, tort reserved.