"$PDF$/READ/DOWNLOAD Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops
Rob Reiner says 'The early days of Castle Rock were the most creatively fulfilling years of my life, and Jim Fredrick was a big part of that. He ran our marketing department and even made our stinker films look good. If you want to know what it takes to market a film, Opening Weekend is a must-read.' Whit Stillman, writer-director of Metropolitan, Barcelona, and The Last Days of Disco says 'Jim Fredrick?s Opening Weekend is just the book those starting out in the film business need to read?and those who have been in it a while will vastly enjoy. A bit like novelist Tom Wolfe, in person the nicest of guys, Jim writes with startling candor about key players in the film business of our era. While providing a solid course in film marketing and creative advertising (cutting trailers, designing posters), Opening Weekend is also insider truth-telling of a most entertaining sort.' Jerry Bruckheimer, producer, says 'I worked with Jim on the Kangaroo Jack campaign, which like
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