Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition)
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Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition)
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Paperback: 178 pages Publisher: CreateSpace Independent Publishing Platform; 2 edition (August 12, 2012) Language: English ISBN-10: 1478339640 ISBN-13: 978-1478339649 Product Dimensions: 5.2 x 0.4 x 8 inches Shipping Weight: 9.3 ounces
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Book Description
This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.
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