[Dry] business taboo: the user needs to solve a non-existent A question was raised onQuora, 'if there is one thing that should be avoided when entrepreneurship, you think what would it be?' the number one answer from the Suren Samarchyan, he was an entrepreneur twice, before the project reached 500 one hundred million US dollars valuation, he is currently pioneering the field of artificial intelligence. If you do not know which users are most urgently need your product, do not to develop. There is no need to solve, is the most common mistake startups, not one. --PaulGraham, Y-Combinator co-founder founder Graham have back talk in their own entrepreneurial experience in 1995, when he intends to establish an online arts gallery, when everyone thinks it is quite creative. In fact, Online Art Gallery demand is not large, these 'good ideas' feedback is very misleading. 'Until attempt to charge, only to find a problem with this idea, but after that I was very paranoid to be successful, I think it has value, moreover, they spent a lot of time working on it, how can they do it? 'He also talked about another example - the owner of the social platform, this business seems to be no problem, millions of people pets. In practice, however, when you recommended 'pet owners social platform' concept to pet friend, they will answer, 'I'm not going to use, oh, maybe try it.' Even if the platform made out, Most people will still skeptical, they will not take the initiative to try, but waits friend. Almost everyone thought, eventually a user you are gone. Entrepreneurs first concern, it must be user needs, rather than their own ideas of how wonderful. To see what their needs, but also to see what other people need. 'Successful entrepreneurs, continue to stimulate thinking comes from external events, DrewHouston is Once forgot to bring U disk, suddenly think 'I ended up important documents online accessible', was founded Dropbox.' Many ideas are From the Life of the discovery, the product produced entrepreneurs, addressing the needs, to be successful. It is hard to describe in the abstract what he wants, but the description of the problem encountered in daily life is very simple, so pay attention to what people are complaining. As Professor TheodoreLevitt said, 'People do not go to buy two feet of drill holes, but will directly hire someone to fight.' Other candidates answer to this question: 1. herd this 2x2 matrix image from AndyRachleff explained 'herd' effect: The interesting thing is that, if properly and with the mainstream, and can not bring the maximum revenue for you; really big money, as horse racing Officials selected are those not consistent with mainstream choice right guy. MichaelWolfe in the 'What crazy idea finally been successful entrepreneur? 'Listed a number of examples: Facebook: Myspace and Friendster in enthusiasm faded after a few years, Facebook appeared, at first only a few thousand Facebook diligent and antisocial Ivy League student users, open enrollment later everyone came, Because Jordan Flight 45 Harvard students cool. Dropbox: Synchronization in the cloud market, not many people have a lot of use of the product (such as Microsoft's Skydrive, there are hundreds of cloud storage company in the market in 2006) when, Dropbox decided to enter and succeed, because it really to achieve a 'synchronization.' Amazon: the user has to worry about credit card online payment, at the time of delivery costs is greater than the discount, Amazon opened online bookstores. The user selects the Amazon, because it is convenient, and express the wait time and will not cause any inconvenience. VirginAtlantic: 1984 founded Virgin Atlantic Airways, and is now the UK's second-largest airline, in its most difficult years, and even had to sell a subsidiary of Virgin Group, Virgin Records. Mint: Put your bank card, credit cards, securities brokerage company information all to me, I'll tell you how to manage money. Palantir: one made up of many fresh graduates (many of whom are immigrants) consisting of intelligence analysis company, no sales team, and defense think-tank in Washington reached a cooperation agreement. Craigslist: ugly, really ugly, but the classifieds site Alexa global ranking often 100 years ago, the nation's top 10. iOS: new system, there is no software foundation,, OSX, Linux software is not compatible with any Windows, beginning even copy and paste functions are not cut. Google: the Google search engine before there are 19, mostly because of the search results commercialization and been abandoned, so Google Nike Air Max 97 removed the navigation and Air Jordan 6 Rings toll enhance Sort, provide a free search service. Github: free software development engineers, as an open source hosting platform cost. PayPal: with the lack of security of AOL and Yahoo mail login PayPal, and pay real money on the platform. And the company by a group of 20-year-old boy was founded, not backed by any bank. PaperlessPost: Send invitations online, on Web sites, and Evite, just charge it. Friends will say: 'There Cheap nonstick bastard ah.' Instagram: We have a filter, we have filters! LinkedIn: focus on three or four-year-old middle-aged professional social network they log in once five years, quit looking for work when available. Tesla: do not sell batteries, and we took advantage of the economic downturn after the financial crisis, to sell electric vehicles. SpaceX: NASA can do, we will do. Firefox: We intend to do the world's best browser, developed Air Jordan CP3 much of the work done by a member of the team. 2. The establishment of a tradition and a business plan for years, has 2015 Latest Nike Shoes also been upheld. Traditional business plans lack of stress in the market is full of unexpected and undesirable. Successful startups are good at changing the business model, until finding the right pattern so far. Unlike large companies, the company is not worried about the early start program execution when a problem because venture company has 'tended to shift' of the property, the focus is more easily converted commercial practice. Instead, the most simplified start-up companies should establish viable product (Minimum Viable Product). 3. Air Jordan 18 premature to consider expansion 'not too early to consider expansion, do not try to be a big company, to do their own thing. Slowly spend, slowly expanding, writing rules and regulations, what the company's mission is a waste of time. Now companies are small, high flexibility, there are things to do: make products to sell sooner or later there will be the HR department '- OliverEmberton answer to' I want to be entrepreneurs, from where it should start.? 'Premature expansion: before the product is a clear market positioning, to spend unnecessary money for expansion, such as hiring sales team, expensive marketing efforts, improve the product over some of the features of high-end atmosphere on the grade of renting offices, etc ... according to StartupGenome start-up companies for the study of 3200 showed that venture failed firms, 70% due to premature expansion led. This is similar to the top of the mentioned 4. 'get Nike Air Max 2013 II NSW out of the office,' but some of the more extreme. Sometimes entrepreneurs will be a dead end, to live in their own world of development, while ignoring the customers. As SteveBlank said, 'the office is not the truth, you have to go out.' 5 takes the chance 'ideas have been overestimated, while the number of people who had no time to pay attention to .Google choose the right time to create a search engine, Bing ...... wish it good luck '-. OliverEmberton GoogleVentures according to managing partner BillMaris analysis of the impact of the success rate of entrepreneurship, the exact timing of six times higher than other factors. 6. In many cases ignoring the economic unit, to obtain the user's cost will be higher than expected, so that start-up companies can not profit.