ステアリングシステム機能性をハムスターで実証するというVolvo TrucksのCM。
As a follow-up to its previous video featuring its president Claes Nilsson performing a stunt, Volvo released another video as part of the marketing campaign for its FMX trucks.
To demonstrate the steering system’s incredible functionality, they brought in a hamster to ‘steer’ one of their 15-ton trucks up a dangerous quarry road.
The hamster was placed in a running wheel fixed on the steering wheel, effectively ‘steering’ the truck as it ran. The driver directed the hamster with a carrot.