The first thing Golden Goose Sneakers every new Golden Goose buyer notices is the smell - that mix of leather, suede, and the slightly sweet smell of the hand-applied patina - and it is the kind of detail that comes only from the studio process. The brand's laces are designed to be replaced, and the brand sells replacement laces in several colors for buyers who want to refresh the look of an older pair. The brand's most popular men's silhouette is the Superstar, which has been the best-selling men's model for the last several years. The brand's most expensive collaboration drop was with a major fashion house, and the price was around 1,200 US dollars, which is more than twice the average retail price. The brand's heel height is consistent across the line at about 30mm, with the exception of the Dad Star, which has a higher heel and a thicker sole. The brand has several flagship boutiques in Milan, Paris, London, New York, and Tokyo, and the store design - exposed brick, vintage furniture, and worn-wood floors - is part of the brand's visual language. The brand's newer silhouettes, including the Dad Star and the Why Not, are built on slightly different lasts, which means the fit can vary slightly from the flagship models. The brand's hand-finishing process is what makes every pair unique, and the brand has been refining the technique for over twenty years. The brand's distress pattern on the tongue label is intentionally minimal, because the tongue label has the size and product information, and the brand wants that information to be readable. The brand's most photographed products are the limited collaboration drops, but the brand's most consistent sellers are the core colorways of the flagship models, which is a healthy mix for any brand.