"The authoritative guide by the renowned international consultant: 8220When it comes to understanding [professional service] firms, David Maister has no peers.8221 8212Tom PetersProfessional firms differ from other business enterprises in two distinct ways: First, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals.Drawing on more than ten years of research and advising these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognizing that every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners.8220Important reading8212not just for managing partners, but for new associates.8221 8212Frederic W. Gluck, former managing director, McKinsey & Company
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