An Introduction to Visitor Post
Intro
So let\'s dig in. We are speaking about earned positionings. The publishers have to authorize this content. There's an editorial gatekeeper. Again, yes/no? Do we want to publish? Do we not?
Is it approximately our standards? We're discussing genuine sites with genuine audiences. We're talking about flexible format. You can think beyond a post. You can think into a Frequently Asked Question, for example, or a glossary or something along those lines. Again, very much we wish to emphasize the publishers that we're discussing here get their earnings from sales.
We're not talking about any situation where you have to pay cash in order to get in front of someone's audience. I want to point out we're not necessarily talking about op-ed situations here.
Now you're going to be able to show your proficiency, however you're going to be second fiddle. You have actually got to put the publisher themselves and their interest in sales. That's the publisher advantage that you're going to be stressing when you approach this group.
Why visitor posts?
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Now, why visitor posts? Well, guys, there's a massive amount of visibility and reach here. Look at the pyramid. Now, this is representative of a lot of markets normally, where we have actually got 95% of the publishers are publishing to get sales, 4% that are objective based and are supported by taxes, tuition, donations, subscriptions, etc
. We've got the 1% ad supported. There are a lot of publishers out there trying to sell in your vertical, in your customers' verticals, in your target vertical if you're internal, and there's a lot of disaggregated reach there. There's a lot newsletters out there, a great deal of social media followings out there, folks, that you might be working to get in front of.
You have a lot more topic and context control when you're publishing on these types of websites, when you're seeking publishing on these sites. Again, if you're looking at the tax, tuition, donation, and membership supported swath here, the 4%, you can sometimes have topics where you can talk about sales or point out a sales page.
More often you have actually got to really focus on the publisher's objective, why are they releasing. They're on a mission, and so they're supported by something besides sales. Last but not least, of course, if we're talking about digital PR or any kind of mainstream media focus or PR effort, they desire content that's going to drive page views.
That's how they're supported. There's still some objective, naturally, in there. But anyhow, you're much less able, at that point, to link into your sales pages. Once again, what we're talking about here or one of the advantages here rather links to sales pages, which of course is going to enhance the rankings of your sales pages.
How to guest post.
Now why is that simpler in this context, in the context of helping another person offer? Well, let's dig in and talk through the how, and you'll see likewise what makes that possible.
Discovering publishers.
So primarily we're talking about finding publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel subjects, the discomforts that your prospective customers have and the pains their potential customers have are comparable, interrelated.
Possibly we're talking about audience overlap. Maybe we're talking about industry overlap. Even area overlap. There's some kind of overlap here, and you're speaking into that location when you're considering topics for a given publisher. Another method to consider it is the members of that market it's seo gold coast what we think of as a solution stack.
In the SEO space, we all have our preferred tool stack, the tools everyone utilizes, Moz. Well, if you're offering into that, if you're a firm like Citation Labs, it might make good sense to work and try to get some presence on a SaaS tool in the SEO space.
Let's work here a little bit longer though, stick on this one a bit longer and think of unbundling the stack in various verticals, due to the fact that this is really at the heart of the process and the technique. Let's consider you're a real estate agent.
Now, this solves a roofer issue, does not it? It's reasons to acquire roofing services. It provides you an opportunity to talk about your expertise as a real estate agent and what effect roof condition might have on the sale of a home.
Let's go into this one here, commercial ovens, let's say those brick ovens for pizza. We're looking at somebody in the flour space. Perhaps they've got some organic flour. Well, you're going to compose them a guide on why you require to utilize organic flour in your pizza dough for your pizza dining establishment, the distinction that organic flour can make on the result of the quality of the dough, of the crust.
You're going to speak with temperature level effect on organic versus not natural, if there is. There might not be, however let's simply for the sake of this presume there is. You're likewise going to have a terrific chance to link to your business pizza ovens.
If you're on a website that offers flour into the dining establishment space, well, it really makes sense for you to have some visibility there. Let's state you offer cellular phone and you're considering the fitness or health area. So you can pitch something.
You've got 10 apps that enhance your physical therapy. Again, you're putting them initially, due to the fact that you're talking about enhancing services or work that's already going on, which is kind of assuming that somebody would be their consumer, would pick to go to this physical therapist, or would choose to participate in yoga classes at this specific studio.
So this is what we're speaking about when we consider or talk about unbundling this stack. You view as we create topics that we would pitch, we're putting the publisher initially. Constantly putting the publisher first and acknowledging the factor that they release.
Hone your pitch.
They publish because they desire to sell services and items. You're believing about subjects and formats that are going to support that and that overlap with what you're offering and how you're working. Attempt and get calls to action for your publisher into the title.
So we might revise this one. Ten factors to repair roof prior to sale of home. No, 10 reasons to call a roofer before you put your house up for sale, or 10 factors to call a roofing professional now if you're going to put your house up for sale in April.
So again, you're actually looking at developing your pitch for the designated purpose of this publisher group. You're believing beyond the short article. We spoke about it a little bit, mentioned this earlier. You're thinking of Frequently asked questions. You're considering glossaries.
Check out different formats.
What other formats could be strong, possible formats? An infographic, a small, little infographic. Any of these might be described or supported through the use of graphics. Again, this is the kind of file or pitch that could be truly reliable, because the publisher is visiting right away how it might benefit their sales, the reason why they release.
Keyword research.
You're going to lean into keyword research on your pitch. Again, there requires to be overlap for these terms and with what you're attempting to sell it or with what your topic requires to be.
If you've got some basis behind your pitch, some keyword research to support your topic and why it's going to benefit the publisher, you're miles ahead of anyone else who is pitching them.
Help promote.
Then you might even offer some promo. You're going to link to it from another positioning if you get another one. You're going to put it up on Twitter to your following. You're going to discuss it on Facebook, and so on. Maybe even buy some advertisements for it.Fact-based citations. Now one of the essential pieces here, it's sort of hidden down here at the bottom. You're going to make certain that when you're connecting to your pages on your site, you're doing it in the context of a fact-based citation. Preferably you have actually got something on your sales page, we call it a citable element, that's fact-based, ideally your own information that supports a purchase decision ultimately.
For example, if you know that your ovens do best with organic flour at 412 degrees rather of 418 and you've got the information to support that, well, that's a great location and factor to connect back to your oven page that would have that information point mentioned on it.
You're best served by connecting in a reasonable way, and that's particularly when we're speaking about data and we're discussing some sort of citation that requires to be connected, where the link is definitely necessary, a quote for example.
Once again, this model or this method has actually to be supported by citable elements living on your sales pages or whatever page you're connecting to, if you select to go this route and not necessarily do sales pages.
Conclusion.
That's our approach to visitor posting on sales-supported publishers. Provide it a shot and let me understand how it goes.