[Resolved] data analysis mall consumption patterns: fast fashion perspective, the restaurant industry evolutioni dark horse Note: the rapid development of shopping centers in major cities in China, the fast fashion brands and rapidly expanding restaurant chain to build a display of the stage. Especially under the impact of shopping centers and electricity suppliers the same period of bursting development, fast fashion and catering formats mall operators increasingly become electricity suppliers to withstand shocks and shape Mall differentiated weapon. With prosperous industry through its nationwide 74 city shopping database for analysis and monitoring of samples in order to explore the fast fashion chain restaurants and fast expansion, the operating status of Chinese shopping mall, operation rules and current trends. Fast fashion line floor efficiency better than the second and third tier cities in fast fashion to \u0026 ldquo; fast, aggressive, accurate \u0026 rdquo; seize the consumer demand for modern consumers, reasonable price and stylish design for its rapid development in China's foundation, more more international fast fashion brand to accelerate into the Chinese market. Fast fashion in China's rapid development, has become the commercial real estate in one of the hottest topics, whether consumers or developers have the utmost respect for these brands. Fast fashion can be so large cross its path of expansion, because they accurately captures consumer demand of modern consumers. Fast pursuit of fashion \u0026 ldquo; fast, accurate and relentless \u0026 rdquo ;, always follow seasonal trends, update their goods fast and transformation frequency window display is more likely to be once a week, or even twice a week. For consumers, in a very short time at a low price to buy trendy clothing. Which represents the brand in addition to the early entry into China's \u0026 ldquo; four Emperor \u0026 rdquo; H \u0026 amp; M, Zara, C \u0026 amp; A and UNIQLO, also joined the Forever 21, GAP, UR and other rising star. February 28, British NewLook brand in Long Dream Mall opened its first store in Shanghai; March 1, the opening of another fast-fashion brand American Old Navy brand in China's first flagship store in Shanghai, April 19, United States casual brand Abercrombie \u0026 amp; Fitch (A \u0026 amp; F) is also Shanghai flagship store opening \u0026 hellip; \u0026 hellip; This marks a growing number of international Air Lebron Slide fast fashion brand to participate in the Chinese retail market share. Fast fashion distribution channels continue to sink, line the city's outskirts as well as second and third tier cities become a major space expansion of fast fashion. With the fast fashion Nike Kobe 9 EM brand enjoys popular support, coupled with the number of first-tier cities gradually saturated branch influence, fast fashion in the suburbs and two, first-tier cities to expand the third-tier cities, as a result of the dual role of consumers and the market level. For example in 2013 Uniqlo and H \u0026 amp; M. Both brands shop at the same time maintain a rapid pace, the main area of the shop just to meet this trend. 2014 Traditional fast fashion brand will still continue this shop rate and zone selection. And coming fast fashion such as Old Navy, NewLook, AF, etc. will be to line the city's main shopping district in the main, the extension number of stores to stay in the single digits. (See Table 1) fast fashion in first-tier cities are exposed to high rents and floor effect shows that in a city created its operating performance remained significantly higher than the second and third tier cities. For fast fashion, since most of the shopping centers still need to rely on fast fashion brand to enhance its willingness assigned to other businesses and consumer appeal. Fast fashion over a period of time will continue to maintain a strong bargaining power, their rent levels will not be significantly affected. In general, the more well-known fast fashion brand, in the second Kyrie Irving and third tier cities do not have to pay for security at the end of rent, you only need to pay the rent commission (according to a fixed percentage of actual sales as rent extraction), and its value is about 6% -8% Sometimes you can even get the renovation subsidies and goods revolving funds, subsidies from the owners hands. In the first-tier cities, fast fashion usually pay about RMB 5-8 yuan / square meter \u0026 middot; security at the end of the day the rent, and in the heart of the city, security at the end of fast fashion rent more up to about RMB 20-30 yuan / square meter \u0026 middot ; days. The growth rates, first-tier cities of fast fashion minimum guarantee annual rent would be able to reach an average of 2% -4% in the second and third tier cities in general in the lease remain unchanged. Such payments benefit from relatively low rent approach, two or three years, fast fashion in China was able to achieve rapid expansion. (See Table 2), although the fast fashion market in the second and third-line market maintained a rapid extension Zhang situation, but the second and third tier cities the price sensitivity of consumers to higher consumer spending habits first-tier cities, there are still significant differences, Consumption has more obvious characteristics of regional differences and Nike Air Zoom Flight The Glove the wide range of features, and more difficult to grasp. In response to the second-tier city consumers for the price-sensitive issues, and reduce inventory requirements, ZARA began to try to set up shop in second-tier cities Outlets. ZARA in December 2013 in three cities Tai Fu Hua, Zhejiang Jinhua silver shop opened ZARA outlets stores, sales Inditex Group subsidiary ZARA, BERSHKA, MASSIMO DUTTI and many other brands of merchandise. But most of the second and third line of consumer groups, the impact them by the world trend of relatively small, understanding and acceptance of fashion is also a great difference with the first urban consumers. Thus fast fashion brand in the second and third tier cities, still takes a long time to cultivate. Reflected in the operating results of these fast fashion, the second-tier cities of fast fashion sales floor effect less than 50 percent of first-tier cities. Moreover, the value of second-tier cities Ping-efficient flat with only the lower limit of first-tier cities. (See Table 3) Catering second and third tier floor effect fierce growth in first-tier cities format passenger catering popularity significantly enhance the role, is experiential business electricity suppliers and other effective means against market shocks. With the rapid economic development, the level of people's lives continue to improve, the traditional commercial single \u0026 ldquo; Shopping \u0026 rdquo; function increasingly unable to meet consumers' increasingly changing consumer attitudes and needs. At the same time, in recent years, with the rapid rise of electronic business, traditional business has been a huge hit. In the case of such a rapidly changing living environment, traditional business was forced to make a change, the rapid rise of experiential business, attracting people to become commercial entities, against an effective means of electricity supplier. The so-called experiential business, pay more attention than the traditional commercial consumer participation, experiences and feelings, experiential business major emphasis is format combinations, are generally typical of \u0026 ldquo; Shopping + Dining + Entertainment \u0026 rdquo; based on more diverse and a higher level of consumer engagement. Among them, with the improvement of people's consumption level, the rapid increase in the frequency of dining out, and the Chinese food culture has a very diverse richness, food became best help serve to increase the overall mall traffic, enhance the popularity of the major formats, it has become the domestic business the new darling of real estate projects. The mainly affected by the impact of the electricity supplier, retail formats continued at a low ebb of state, in shopping centers across the country, whether it is old or new store opening adjustment shop, the business focus of attention invariably focused on catering format, in order to improve food and beverage accounted for enhance Poly-off capability. Dining rising proportion is the general trend. Nowadays, food format in the proportion of commercial activities to increase the ratio of the increasingly close Nike Air Max to \u0026 ldquo; \u0026 rdquo ;, half effectively boost the real commercial operating conditions. Since the format of the tenant dining in lower capacity and a longer lease, has been dining in the traditional business is not favored, supporting long-term in a subordinate position. General business projects will be integrated dining area accounted format control between 15-20%. Nike Zoom Soldier VII But with retail impact outside various reasons, commercial homogenization more serious. To enhance its competitiveness, commercial operators have to format by introducing a dining and abundant dining options, make the mall more attractive to meet consumer personalized, diversified Womens Heels needs, so that consumers shopping at the same time, but also in Arcade enjoy leisure time, thus extending its stay in the mall, and ultimately boost overall business performance. Therefore, the traditional format proportion is quietly break, replaced by a shopping, dining and leisure: 1: 1 consumption patterns; Among them, many more of the catering business scaled to 40-60% as high as. In Shanghai ASE Square. ASE Plaza opened in 2010, is located in the heart of Huangpu District, close Jordan B'Mo to Tianzifang and strategic location, easily accessible, original clothing, food and beverage, digital products mainly three formats. Although the project set a number of their own advantages, but business conditions in general. Opened in 2023, the owners began the project some fine-tuning. Original clothing, food, electronic products business area than the three categories of goods from the original 4:3:3 adjusted to 4.5:4.5:1. Among them, a substantial proportion of catering increased by 15%, introduce as Australia sent steakhouse, camellia Korean home cooking, hot pot and seafood buffet Po Yan Tsui Wah Restaurant, and many other food and drink. After the adjustment, the operating status of the Nike Zoom Lunarposite project has been some improvement. Thus Dining formats for operation of the project, does have a life-giving role. Catering business shortened format is an important means of continuing the flow of people and security of the train, but lease long, low lease capacity planning in advance appropriate format, reasonable configuration. Compared to other formats, catering business model is simple, nurture a short period, cash flow quickly, so often become the fastest growing part of the dining mall investment in effective. Meanwhile, catering formats also have led to the top malls, moving lines end class action. Set dining at Air Jordan Outlet such a location, which can effectively solve the problem of inadequate traffic moving line executives and dead ends. Furthermore, in recent years, popular \u0026 ldquo; complementary \u0026 rdquo; practice will restaurants and movie theaters, skating rinks, bookstores and other formats with the placement, reducing overall project incubation period, thereby enhancing the shopping center business climate as soon as possible. Dining formats possess these Jordan CP3.VI AE advantages, making it a commercial solve traffic problems and help shorten the incubation period of the project effectively address the way early in the project; also the mall to ensure its long-term, sustainable passenger an important weapon. Food security at the end of rent paid formats, one, two, three cities demonstrated differential effect is more significant, and the difference floor effect of the not so obvious. It should be noted that, although catering can be attractive flow, but rent levels are generally low, and low rent increase security at the end, usually only 40% -50% of the retail formats. Through large-scale shopping centers in major cities nationwide food, casual dining, fast food, research and analysis covering more than 300 food and beverage brands, we find cities catering Nike Air Jordan 29 rent about security at the end of approximately RMB 8-12 yuan / square meter \u0026 middot; day, is second-tier market, double, triple rents a three-tier cities. Second-tier cities, compared with RMB 3-6.5 yuan / square meter \u0026 middot; day, third-tier cities is RMB 2.5 to 4.5 yuan / square meter \u0026 middot; days. Secondly, food retailing formats lease relatively long, typically 5--8 years, and rental contract period of slow growth, usually grow 2-3% per Reebok CL Chi Kaze annum (depending on the size of the area). However, in the first, second and third tier cities in the regional shopping center catering formats floor effect, the difference does not guarantee the end of the rent so obvious. The average floor efficiency cities about a month 1300-1900 yuan / square meter, second-tier cities is about a month 1000-1500 yuan / square meter, three-line is about 700-1200 yuan / square meter. (See Table 4) It is worth mentioning that, two, rents and turf efficiency level and third tier cities Dining formats there is still some room for improvement. With Gaoping D Rose IV efficient food businesses in the second and third tier cities expand, dining in the second and third tier market floor effect will be improved to some extent. In the second and third tier cities catering brand floor effect, there is the potential to create more than first-tier cities with a higher level of performance stores are more likely to charge a royalty rent. Therefore, when planning the project as a whole format, need to consider carefully Cheap Nike Free Outlet the proportion of food and beverage, it is best to keep between 30% and 35%. At the same time we need to rationalize the planning area and the number of food and beverage outlets, do distinguish and adjust the main store and non-store main dining area set aside to prepare and improve the catering business floor effect. (Source: same prosperous industry)