[Skynet] GXG Li Shujun eighth meeting room: four profit model, the whole network all-channel marketingi world network operators Note: Last year two-eleven, men's brand Jack Jones 100 million in a single day over 20 million in sales to become the biggest winner of eleven double, leading the impressive record of men's category. In second place GXG single-day sales of more than 80 million, the electricity Nike Air LeBron EE supplier, head of \u0026 ldquo; ten million sister \u0026 Nike Air Jordan 6 Women rdquo; Air Jordan Outlet Li Shujun transfiguration \u0026 ldquo; millions sister \u0026 rdquo ;. In the first half of this year, GXG's GXG, gxg1978 performance remained strong, especially in locating more youthful small g, growing rapidly. So this year, two-eleven, GXG will play out what new tricks? Mobile terminal can become a new growth momentum? After the big promotion strategy how to develop? Last week i world network operators combined with micro faithful to ask Li Shujun, the following are millions sister replies. Wireless end performance accounted for nearly 20% i world network operators: Last year two-eleven, GXG sales in the men's category in the second and achievements, then, what GXG this year's goal is two-eleven? To this end I do to prepare? Li Shujun: We have this two-eleven goals are: 1, continue to secure TOP position; 2, good team framework; 3, build new business communication channels. Specifically, GXG response Lynx proposed \u0026 ldquo; good stuff, fun, good stories \u0026 rdquo; and \u0026 ldquo; millions of praise \u0026 rdquo; the double eleven planning and strategy, while O2O, wireless terminal, micro Amoy, comprehensive attempt and open up, and carefully prepared a beautiful gift and product for all consumers. Currently GXG micro Amoy fans 130,000, the Nike Air Max highest single-day increments 100,000; Taobao mobile terminal and mobile terminal Lynx entire performance proportion has reached 18-19%, higher than the industry average of about 8 points; Lynx O2O United GXG58 stores were poster presentations, interactive micro-Bo, goods display and collar two-eleven coupon activity. In the past few years to prepare the basis of fine goods, operations, personnel, and service on two-eleven this year added a lot of new attempt to interact with consumers: 1, launched jointly Bazaar Charity Night of charity, GXG Full product contributions donated to charity after the purchase by the customer; 2, sponsored by Richie, Mayday star concert, went to the site to provide opportunities for our young customer base. 3, sponsored by the last customer assistance GXG suit last successful courtship case inspired this year to promote the \u0026 ldquo; 111 times to marry him \u0026 rdquo; activity encouraged Sponsored customers in two-eleven daring to express their love. i world network operators: How do you think this is similar to two-eleven big promotion? Li Shujun: do conventional two-eleven major influence, sellers and team zipper, and this year with the consumer to do a large-scale interaction, not only to enhance the consumer experience, brand culture image Kyrie Irving deep Nike Kobe 9 Elite Low into the minds of consumers, can also precipitate brand; on the other hand, the conventional two-eleven each year because of the huge amount, resulting in service is not perfect but lost a lot of old customers, old customers will be maintained this year as the focus of the core of the work. This year's two-eleven, my advice to small-scale brand is healthy operations, major brands have the money stock was also need health operators, whether large or small, and the United States and the United States, two-eleven biggest keyword is \u0026 ldquo; Health Operations \u0026 rdquo ;. Four profit model i world network operators: What are your priorities this year it is? You KPI is how the team assessment? Li Shujun: My focus this year: 1, training grassroots director and director of operations electricity supplier company; (2) Nike Air Zoom Flight The Glove the completion of the electricity business market strategy layout pattern, such as a wireless terminal, O2O, micro Amoy new services, etc.; 3, while the overall build clothing head of HR, administration, logistics, information technology, focusing on building invested heavily in warehousing, logistics, information technology module. About KPI, on the one hand, I am in the company earlier this year launched the project to all the HR HR process standards, both for the evaluation of a round of very fine comb, each sector, including electricity suppliers, including every job at every level training, management, KPI, Nike Air Jordan 5 appraisal, promotion, salary system has been formed. On the other hand, we pay the team over the years have been lucky enough to return, industry recognition and owners agree, and therefore form a strong team cohesion and self-confidence, both complex and grassroots Petty life fighting spirit with the mind of the entrepreneur professional competence These gains are not only assessment that can be obtained with the KPI. I personally do Cheap Nike Free Outlet not like to go alone KPI assessment of the management team, but employees in more than 200 teams will need to establish a basic KPI, KPI and team management is not the only way to clear. i world network operators: GXG electricity supplier of short and long-term planning of the future look like? Li Shujun: strategic planning level, GXG profit SALOMON electricity supplier has four modes: 1, self-brand, including existing and gxg1978 GXG overall operation of the two brands online, continue to maintain a strong brand position in e-commerce brands; 2 , brand, children's clothing GXG kids already in August 2012 formally shop on-line, and the synchronization open physical stores including Ningbo, Wenzhou, Suzhou, Anhui and other places, discover O2O road; 3, self B2C official website and in APP STORE 2012 has been completed structures, micro Amoy, wireless terminal business in 2013 also set up a new channel for departments to seize the future work of the electricity supplier channels; 4, Acting brand introduction, a professional agent of international brands and domestic first-class high-end brands electricity provider the company. GXG e-commerce channel strategy paths are wide Nike Zoom Soldier VII competition for the strategic points of the entire network, from the day the cat began to force the mall, while playing safe to put Taobao Marketplace, Jingdong and various third-party platform to enhance the performance, combined with portals, community various marketing platform approach APP STORE, SNS platforms do GXG electricity supplier operations, while seize the mobile e-commerce include two-dimensional code, micro Amoy, wireless terminal, O2O these future trends in the electricity business opportunities. 90% of online sales stock merchandise micro Friends: GXG Jordan B'Mo electricity supplier now is how to order the goods? How much money has the same below the line, the number of on-line special contributions? The price is how to develop? Li Shujun: GXG electricity supplier sells apparel products ordered directly from the head office, online sales of more than 90% of the stock, and the line store products in full segment, another 10% of the new lower price and time to market to follow the line synchronization; this year there are some two-eleven special online contributions. Micro-friendly: from the big G to small g, GXG style become more and more younger, trend-oriented, ask Nike Zoom Hyperdunk Low ten million sister, this is not representative of your product strategy will be to the younger, trend-transition? This is the trend of men develop it? Li Shujun: Size G itself is a young fashion style, just two brands will each have more refined Nike Zoom Lunarposite finer customer orientation, to scale, personalized direction; complementarity between the two brands is to satisfy customers of different ages The needs and experience, the future may also introduce the old G's brand and fashion design home, please infinite imagination. Micro Friends: I see GXG official website product images, some with live, some with product plans, some with dolls, looks far from uniform style, why design? Different presentation is to break past the old way in graphic design, because in different ways to show the beauty and characteristics of the product are not the same, to meet the diverse needs of customers. Live models on display image that is most apparent sense, product plans in detail, craft and fabric display closest to the truth, and the effect of the model dolls ranged between both. Life-long struggle for the electricity supplier Micro Friends: Will Do sister before contacting the electricity supplier industry has done what work? What are the implications of these work for you in the electricity supplier? Li Shujun: early career as Ningbo is the agency's biggest luxury goods HRD, management's brands include Cartier, Glashütte, Blancpain and other international brands; later joined Mercedes-Benz into becoming TOP SALES; Kyrie Irving 2009 to enter e-commerce, in 2010 joined GXG electricity supplier companies have so far served as general manager. We can say that the first few stages of my personal career could have been run with the team ahead of the essential groundwork: The first phase of the luxury goods company HRD experience let me lay the brand awareness and practice of HR management. The second phase of the Mercedes-Benz sales experience so I plump as a first-line managers are most likely to lack of experience, but also deepened my persistence and dedication for the brand. The beginning of the third stage to the electricity provider, my mom after 70 record-level figures by Yiziyizi What is UV, PV is beginning to learn what electricity provider, and then operate the brand from small to large, from not knowing to proficient team process, let me transition from traditional industry practitioners to the electricity supplier industry, solid training I never stop learning and acquire new knowledge and, ultimately, I never meant to enter into the fourth stage of his career. The fourth stage as the leader of GXG electricity supplier more than three years with the team has continued to sprint ahead, make my team got room to grow, but let me determined to struggle for the cause of the electricity supplier as a lifelong belief. 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