Lei Jun together and grab trillion long-term lease market, targeting 90[i] Note Internet world network operators Reds Ma Jiajia has been invited to make a speech Vanke, real estate circles to analyze the future of the young apartment market, and throw \u0026 ldquo; 90 after simply does not buy \u0026 rdquo; view. Today, long-term lease apartments are seizing this wave of younger age groups, with the idea of the concept of the Internet's traditional rental market. Text / world network operators reporters \u0026 ldquo; life is full of holes, why not let yourself live more comfortably. \u0026 Rdquo; last year, from the outdated facilities of Shanghai old house to escape the \u0026 ldquo; Lara Chomsky \u0026 rdquo; mushrooms moved into the apartment, became the \u0026 ldquo; \u0026 rdquo ;. passenger mushrooms Her life changes with the way of renting a change \u0026 mdash; \u0026 mdash; was admitted to the facilities more conveniently located near the new metro Nike Air Jordan 6 Women station Nike Air Jordan 12 SALOMON house, enjoying quite IKEA style of decoration and facilities, there are several similar hobbies roommate when facilities that do not hopping to find the landlord, turning a 400 call can repair, weekends and other mushrooms passengers gathering together \u0026 hellip; \u0026 hellip; but it is a cost-quality rental life is not much more than her previous rent. Similar apartments mushrooms such long-term lease apartment brand began in Shanghai, Beijing and other cities to emerge. Post listings of these brands to get water from the hands of the landlord or the agency unified rectification, the listings and houses photos linked to the Internet for tenant selection, real and standardized housing products will distrust the tenants to a minimum; the tenant can enjoy cleaning, maintenance and other value-added services personalized after rental, and has harmonious atmosphere tenants social platform. Long-term lease apartment brand with standardized, systematic and user-oriented concept, elongated rental chain: extended forward, the house playing certain standardized products; backward development, the service also include coming back rent. This Internet + rental approach has been the capital market recognition. The second half of 2014, investing heavily in the field of long-term lease frequent: YOU + International Youth community acquired LEI 100 million yuan investment, Shanghai Yu see also received A round of investment from Lei Jun, excellent customer Yat get home from China, about 22 million Jingwei B round of financing of $ mushrooms apartment complete $ 25 million B round of financing \u0026 hellip; \u0026 hellip; in the capital, driven by long-term lease apartment brand recognized industry ushered in the first year of development. This is a nascent industry, in the face of this big market trillion level, these new players accounted for less than 10%, the transformation of traditional industries revolution renting just opened. Special Issue, the reporter interviewed the apartment mushrooms, green passenger, Shanghai apartment Cheap Air Lebron Slide Nike Free Outlet See Beijing apartment to see a number of long-term lease apartments at Home and other industry companies doing well, we tried to describe the rapid development of the industry tip of the iceberg. Olfactory trillion rental market capital of insurgents may predict the future rapid development of a particular area: YOU +, excellent customer Yat home, apartments and other long-term lease apartments mushrooms brands have obtained a significant investment in 2014, only a year on the line The Shanghai Yu see also been obtained include Angel, Pre-A, A round, including three rounds of financing, real estate website Homelink net invest heavily to accelerate its ease and comfortable apartment, friends and the expansion of \u0026 hellip; \u0026 hellip; this is not a new field, but many industry insiders to 'world network operators,' told reporters that 2014 is the first year of long-term lease apartment development industry. Founder of nine pigs Tian Hao in 2012 to enter this line of business, \u0026 ldquo; But before July 2014, the capital side of the long-term lease of the industry and not much attention, other people as well. \u0026 Rdquo; With the influx of capital, entrepreneurs in this area began spontaneously to speed deployment, in Beijing, Shanghai and other cities, large and small, long-term lease and expansion of emerging brands. Unified correction to long-term lease apartments distributed, for example, these apartments brands to get water from the landlord or housing agency after the hands; especially traditional areas of information jumbled Rentals being O2O these entrepreneurs use the Internet changed the way \u0026 mdash; \u0026 mdash , the true picture of listings and houses linked to the Internet for tenant selection, real and standardized products to distrust Housing tenants to a minimum; rental to tenants after the cleaning, maintenance and other personalized value-added service, and create a harmonious atmosphere tenants social platform, a change in the traditional rental headache face. Internet as a long-term lease market has brought standardized, systematic and user-oriented concept, more and more young people and thus become \u0026 ldquo; mushrooms off \u0026 rdquo;, \u0026 ldquo; \u0026 rdquo ;, they ease off through the official website show listings, pictures and prices to choose efficient house showings. So, just to be in the comfort of renting, the current brand long-term lease apartment vacancy rate is relatively low, Beijing apartment to see the founder of Loewe Home forecasting, cost of apartments within a decade will be the product of scarce resources. However, in this so-called trillion level rental market, the proportion of these budding Internet brand still less than 10%, the vast majority of market intermediary and principal tenant still dominated by traditional roles, the transformation of traditional revolution has only just begin. Main tenant 2.0 \u0026 ldquo; in fact, the principal tenant to rent an apartment long. \u0026 Rdquo; an entrepreneur truthfully said. But, compared to traditional cohabitation, head tenant small volume, long-term lease apartment brand a more systematic approach, but also easier to carry out large-scale brand-driven. Previous tenant rent sore point is that, in order to find your favorite rental house in burdensome clutter information is not easy for a run around the house to endure the process of renting a routine. Such pain point of long-term lease apartment brand market provides sufficient opportunities for white-collar workers, renting is a way of life. Under the existing different style of play, long-term lease apartments brands are basically fall into two categories: centralized and decentralized. The former is not difficult to understand, it is to concentrate unified rented building renovation and rental management. This is a long-term lease in the form of a class of real estate development, one of the project investment cost is high, but lower acquisition costs per unit area, the price advantage is obvious. Beijing apartment See Home is a typical centralized long-term lease, its rental unit area between 25 to 35 square meters, are the basic units with kitchen, bathroom zero room. Such long rental brands Womens Nike KD VI have YOU +, comfortable apartment and so on. The distributed long-term lease, it is the scattered within a city or a region throughout listings collected, with the landlord to sign five to ten years hosting contract for renovation or rectification by the brand based on certain criteria, usually N +1 form (the living room was converted into a room), the multiple rooms of a house sublet to different tenants. Mushrooms apartment, Shanghai apartment See all such long-term lease on behalf of decentralized green passenger, pomelo and so on. So, whether it is centralized or decentralized, rental brands through first leased \u0026 mdash; standardization \u0026 mdash; and then let out a way to earn them the difference. In addition to large-scale wholesale take the room, but also from the premium difference arising after the standardization of renovation. Most of the traditional rental only simple decoration and facilities, brand apartment on the contrary, to enhance the comfort of housing by standard fitment. At the same time, these basic housing is conveniently located in the surrounding location subway station and so on. Mushrooms apartment co-founder of Long Dongping vividly saying it was \u0026 ldquo; spend two or three thousand dollars, let you live in six million houses \u0026 rdquo ;. However, long-term lease apartments brands are not satisfied to be \u0026 ldquo; \u0026 rdquo ;, the charter company offering high quality products than they are in the service after rent under the foot work. Rent-cleaning, maintenance, high speed broadband already a long-term lease apartment brand standard. In addition, innovative services are also emerging on the experience to become eligible for the competitiveness of a major customer. Shanghai Yu Haijun see co-founder, said the apartment to see all the rooms have presented 50 ~ 100M of free Wi-Fi, lights and other accessories of simple-to-door service is free, freemium play cards. Then mushrooms apartment, for example, it launched the first live pay after the first in the industry \u0026 ldquo; mushrooms treasure \u0026 rdquo; service, just pay a deposit of one month tenant can stay mushrooms apartment, a change usually pay three charge a reduce rent threshold. It also Haier U-home reached a strategic cooperation agreement, through big data and cloud computing, Haier will mushroom apartment offers a complete set of intelligent home appliances and home solutions. Direction of SALOMON smart home is a lot of brands are hard, long-term lease apartments hardware and services is still much room for improvement. From products to services, not the end. Create a social atmosphere is the long-term lease apartments brands have a higher level of pursuit. Rentals also social information symmetry and transparency, is a social premise. In the past, the tenant or principal tenant rental agency in the process of simple personal information to be submitted, signed a contract, the starting point is the main constraint rental responsibility of both sides. Now, tenants stay longer rent the apartment also need to brand certified by ID cards, student cards, graduation certificates, work permits and other tenants to verify the information, while collecting tenant interests and constellations and other personalized information, which is both a to create Reebok CL Chi Kaze a trusted consider renting collar community, but also for social foreshadowed. \u0026 Ldquo; for example, tenants and lawyers want to live together, we will provide the appropriate dimensions in his choice when renting. \u0026 Rdquo; Long Dongping said, so the choice of multiple dimensions can help tenants find the compatibility of shared objects, reduce the risk of tenant friction, but also to enhance the tenant sticky. Meanwhile, apartment brand's brand image, the decor, the price range is further rent the same odor assembled crowd together. Mushrooms apartment tenants it collectively referred to as \u0026 ldquo; \u0026 rdquo ;, mushrooms off regularly launch various themes of social activities to the mushrooms lobbyists, such as when gathering holidays, yoga, cooking and other free interest courses for tenants from their out of a small room. However, for long-term lease apartments brands, they are both keen social, but also not yet a clear plan, and feel every step of the mean. \u0026 Ldquo; put it bluntly, the concept of social mention everyone, do or do apartment rental market, will be referred to this one. \u0026 Rdquo; Chengdu pomelo apartment founder Zhou Hongbo said, \u0026 ldquo; social networking is not so simple as to say, a lot of people just to socialize and socialize. I personally feel Nike KD VI that social networking is not realistic at this stage to do, or not do some things together, as a apartment operator, is still to do more practical products and services. \u0026 Rdquo; Many interviewees also expressed this view agree. Long Dongping despite mushrooms apartment in pushing social activities, but he also said that this is only to provide networking opportunities to build a platform, \u0026 ldquo; As where social end, we did not think well, so that everyone on this platform free to play it. \u0026 Rdquo; iterative soaring among hundreds of thousands of rooms, among tens of thousands of rental, appears to be on the tall class real estate operation, but in fact, it was in the industry as a very low threshold of thing. Whether a background in real estate, whether hands hold large sums of money into this row is not a particularly difficult thing. Even now slightly small achievements of the brand, the initial starting point is actually not high, grass-roots origin of the minority, in the model has been recognized by the market, these brands have begun to enter the crazy long. Green off an earlier entrants. In 2010, Shanghai conducted a survey on young people living difficult. After the end of investigation, the project team to consider whether use market-oriented means to solve the difficult problem of rent, green passenger was born. According to its chairman assistant Qu talent introduction, Green off several houses in the early days only tested model in a short time to get certification, standardization rental N + 1 are rented out quickly. In 2012, after the first angel investment in place, listing off the scale to reach more than a hundred green. The next room growing volume \u0026 mdash; \u0026 mdash; by the end of 2013 to reach four or five thousand rooms in 2014 to reach tens of thousands of rooms. As of this writing the reporter, green guest house has a capacity of fifteen thousand. Such a jump in is not a case, in the eyes of talent bent, blue-off or a low-key presence. Compared to green off such a venture, some professional principal tenant is also driven by the trend of transformation, Loewe is one of them. Since graduating from college in 2007, he stayed on the field long renters were tried bungalow sublet basement sublet rental villages, the old plant transformation and so on, until in 2013 founded the chain of apartment brand Beijing apartment See Home. \u0026 Ldquo; we are not trendy wave of entrepreneurs, be regarded as an upgraded version of occupational principal tenant. \u0026 Rdquo; Loewe summed up. Beijing Yu see Home currently has two branches, Broglie said the new project will soon be landing in 2015 intends to expand to 1,000 rooms. Centralized brand apartment difficulty is that the entire focus to win the right to lease the Air Jordan Outlet property is very difficult, especially in Beijing. Therefore, Beijing Yu Jordan CP3.VI AE see Home This expansion speed is not slow. Of course, the soaring number of only superficial. In order to support a growing number of houses, upgrade behind the system is imperative. On the one hand, apartment brand we are working to put their system from the initial Shoufang, the decoration to the room, and then the follow-up operations were opened; on the other hand, nine pigs such professional listings management system took off, pomelo Apartment, Beijing Home Apartments see all in this type of management to improve management efficiency through the internet. Long-term lease in the future \u0026 ldquo; we are very similar pattern of differentiated thinking is not clear. \u0026 Rdquo; when it comes to long-term lease apartment brand differentiation, an entrepreneur who said this. For this view, other respondents were also agreed. At this stage, practitioners have placed their focus on Nike KD 7 local urban expansion and new market development. In this large market trillion level, the volume of new players is very small. Long-term lease with distributed, for example, even the largest freely Friends home, volume compared to the traditional intermediary is quite insignificant. At the same time, it is precisely because of the broad market, the same pattern in the Kyrie Irving short term and will not face direct competition, fuzzy brand border does not become today's problems. Some pioneer began to work in terms of differentiation. Pomelo apartment itself is defined as the female community, YOU + in the direction of the development of entrepreneurial community. Such appears to be the definition of the scope of reduced customer base, while Zhou Hongbo actually consider even more far-reaching, \u0026 ldquo; rent is only one entrance, we give customers more than just a house to solve problems, but also provided a live way, relatively speaking, more female users needs for life and spending power. \u0026 Rdquo; after the entrance open, long-term lease apartment brand's future will be like? In the user data and growing cash flow, based on the new profit space seem more can be open in the future: Nike Air Max in the financial sector, could consider the rental income and investment banking companies; social level, with the same attributes crowd Dating can further expand; in marketing, based on D Rose IV accurate delivery of data in consideration of the column \u0026 hellip; \u0026 hellip; YOU + has taken the lead in the financial sector began this attempt, but for most of the long-term lease brand, this little bit distant future . As Haijun said, \u0026 ldquo; we consider it is the money a little farther away, so that more people can come to live. To the back you will find that you have ten thousand kinds of ways to profit from this business because money too close. \u0026 Rdquo; (edit / Lu Jianing Kang Qianru, This article first appeared in the 'world network operators,' May issue, please indicate the author and source.)