Zhou Bio: I am thinking of the Interneti horse documenting traditional businesses need to Zhou speech 'from the Palace' Taobao, Lynx, and Jingdong Mall, the challenge for traditional retail, everyone can feel it. Telecom, China Mobile, China Unicom, the powerful state-owned enterprises were Tencent micro Nike Hyperdunk 2014 letter with a simple, less than three years to subvert. Today many traditional newspapers and magazines, whether it's income, the amount of readership, are on the decline, being replaced by the Internet or the new microblogging micro-channel access to information. I can also predict that in another two years, traditional television, it may be subverted. Recent Internet gang madman rushed into television manufacturing industry. Recently, many TV producers asked me to do home exchange, I have said in all earnestness appliances how competition has to do the bottom line, we are still profitable. The Internet is now a Cheap Nike Free Outlet bunch of barbarians rushed in Nike Air Jordan 6 Women after are not the bottom line, the price is no minimum, only lower. Many did ten or twenty years television industry bigwigs were all very confusing. I think it was the worst of times, it was the best of times. For the traditional large enterprises, they face the Internet, like 'holy canon' To succeed, we must first from the palace. Of course, the larger the enterprise, the larger the body, especially the pain from the palace together. 'Holy book' on the last page wrote, even from the palace, it may not succeed. I now teach to many companies from uterus. Development of the Internet today, can enable SMEs to counter-attack. I thought we mastered the Internet, basically like being in a country drop AK47 effect is the same. Everyone thought that make the Internet armed, not only from the palace, the palace also lost a lot of big companies. Some traditional companies in the face of the challenges of the Internet, they experienced a particularly complex mentality. The first stage is called 'look down on.' They feel that the Internet is little slapstick, can not become the atmosphere. We are doing this business for decades. They soon found a group of people say the Internet did not toss dead, but also toss more exciting, they are prepared to study. They feel confused. As the saying goes layman to watch, experts see Road, the traditional business for many non-Internet Internet because they do not understand the rules of the game, this rule is a few keywords, which makes them ever more difficult to see. Wait until real research, you have to talk to them about the truth, they are 'read.' Why? Values determine the direction Nike SB Dunk Low of an enterprise. A more successful companies do it successfully created things on its genes. You and sharks in the sea every day, it says how to educate a leopard with a fight Nike Air Griffey Max in the desert, this is the shark research unreasonable things. Some companies had a bit of time, really determined to start reading 'holy canon' of. The new animal is to be destroyed old animal, until hesitated, when many companies access to the Internet and found that the Internet pioneers have been ran in front of his 'invisible' the. The Internet is not technology! Many companies some misunderstanding, that the Internet is not to spend money on technology? Internet there are many great concept, and you will participate in a lot of flicker. A talk about the Internet is that cloud computing, big data, social networks, mobile terminals, like spent the money, with the things of the Internet, have become Internet companies a. I think those are some of the tactics. If you want to face the challenges of the Internet, to make good use of the Internet, the Internet into their own hands the weapon. Internet some basic values and traditional business is not the same. Before talking about all the things I want to talk about changes in consumer behavior. You noticed, in the absence of the Internet era, our relationship with consumers is based on the premise of asymmetric information, buy sell fine. Businessman basically for the purpose of profit. We do, though we always say that the customer is God, in economic relations, only two concepts, one is the business of a customer. Who is the customer? Is the person buying your stuff. Who to pay me, he is God, which is the traditional economic rules of the game. In many cases we are talking about a variety of marketing theory, 4P (product, price, place, promotion.) Theory. In fact, these stresses are through advertising, publicity, promotion, and finally you successfully fooled the user, to buy your stuff. Theories include the supermarket, what are stacked, the last one meter promoters of promotions, such as selling home appliances, most likely you go to a home appliances supermarket, beauty and finally the sales success to convince you had to buy A television, and finally bought a B TV. All marketing theories are based on this as the success of purpose. I can tell you, the arrival of the Internet, the next decade, the rules of the game have changed, circumstances have changed. Consumers increasingly have the initiative, more and more right to speak. Information asymmetry will be less and less. The user experience will become increasingly important. All the products in today's highly homogeneous, you give users in the past was first function, and later meet the needs of users. Back then say to the user to create value. All peers are in time to create value for customers, and you will find a final decision that we can win things into the user experience. From the customer experience to the user experience what experience? For example, Huaxia Bank invited me to dinner, assuming he said. I opened a bottle of mineral water, after drinking, it really is mineral water, is called experience? This is not called experience. Only one thing to the extreme, called the experience exceeded expectations. For example, someone handed a bottle of mineral water, I drink which are all 50 degrees Maotai, this thing just beyond my experience. I'll tell me where to eat everywhere, I thought it was mineral water, which is the result of Maotai, I write a microblogging forwarded 500 times more absolute. Only became experience to popular, allowing users to truly identify with emotional, can generate word of mouth spread. Experience the most subtle thing, what is it? How much advertising you play, you can not solve the problem of experience. You advertise, put your home televisions, refrigerators blowing Like smallpox, but you can not say that I bought the product's user experience is good. The user experience is determined by the user to go online Tucao, posting, not your decision. I speak now with the traditional rules of the game changed vendors, you get the user's money, you sell things to him, and you really want the user to come to you again. After the rules of the game will become what? You sell things to the user or to the user, your journey is just Nike Air Max beginning to experience the user has only just begun to deal with you. You can not wait by your products and services so that every day you are perceived by the user, allowing users to feel your presence, allowing users to feel your worth. I experience the word in the first place, in the past, why I do not speak the customer experience? I say call the user experience. On the Internet there is a very interesting phenomenon. If you want to use the Internet, you absolutely can not come on pondering pocket money, you can not do the same as a traditional business, he bought something flicker. The first thing you have to consider, said he was not even paying customers to me, I can not put him into he knew me or use me in a product, or use my one service user. This user customers only a single word, I think this is a big difference. I can not tell why. What if many of you for the first time on the Internet, you recall memories internet to your first shock is. Above a lot of things, a lot of Nike Air Zoom Flight The Glove services, free news, free e-mail, those services are not only not money, lose money even welcome you to use, quality of service also doing very well. Internet to make money from the business rules of the game are three modes of view, the product on the Internet today, though ever-changing, but on the Internet to make money on the three modes. The first is the special tradition of using the Internet to sell things. Selling the real thing, you can call it e-commerce. Sell the fund, sell stock, sell financial products, you call it Internet banking. If you sell SP, sell virtual services, selling the restaurant discount coupons, you can call O2O. Despite these concepts, the first model is the use of the Internet as a platform to do or traditional business, but to play the characteristics of the Internet, is the Fabric of people power. Relatively pure Internet model, there are two modes to make money. One is advertising, is when you can not make money when the service, if you have enough attention, there are enough users, you can recommend a number of other products and services to them, in fact, this is advertising. Just watch TV for free, but the concept of television advertising the same. Another mode is to the typical value-added services online mode, you can charge for providing special services to value-added service charges for some users. For example, in a game, there may be 10,000 Cock wire are free to play in it, suddenly a rich handsome, he felt different, to become a big brother, he takes a lot of one thousand, buy a horse ride, buy a sword leaving, but also to Cock wire wages, he was respected in the server, to where are the big brother style. These people earn money is value-added services. Over the years, then regressed Internet companies are not escape these three modes, you must find a way to obtain the largest user base. Why do you sell online fund? Or because there are larger user base, you can save the cost of contacting each user. A site has only 2,000 people, 200 people visit, you sell advertising, no advertisers to pay. Including value-added services, a lot of people will have an illusion that I get 10,000 people to 10,000 people can earn money. On the Internet today, I think in addition to selling heroin, higher profits than selling heroin business is online games. However, online games can not do 5 percent rates. Today on the Internet to any one of several percent value-added services are paid rates. That is, you have a huge user base as a foundation, you may have a fee structure on top of the pyramid spire. Even if you do not have the base of the pyramid, you have this 10,000 user fees, I'm sorry, it was done this. Chinese enterprises have a home, a lot of users have been free, about 3 percent of user fees, they decided to free users off. The results you know what? They even charge users run. This is an Internet rules of the game, it is determined that we often say a word if you want to get business benefits, you have to consider how to build and create customer value. Historically, possibly in the traditional industry, due to a variety of complex situations, anyway, Chinese people, no matter how flicker, but also the majority of the geographical information asymmetry. On the Internet, you rarely see a business would be sustainable, if the user is fooled based. Truly able to develop business on the Internet, even if some companies to peer very good, even if some companies disputed, but nobody really dared to offend their customers. You only have to think of ways to provide users with high-quality services, even free service, put a lot of people have become your customer base, you have a strong customer base after it possible to build your business model. This is the second key word I say, when you decide to enter the Internet, you really look do not understand, you do not think we should say that one up to make money, or simply copy the traditional business to the Internet, or Simply use the Internet as distribution platform, marketing platform, this is not a true understanding of the Internet. You should seriously consider how to use the Internet to customers, users create more value, so you can get more users than by conventional means. Users can recognize your value, with experience are closely linked. Play Internet, we must be free to play third keyword, I would like to talk for free, free spirit of the Internet. Free is particularly interesting things in today's China, we are lack of trust. In everyday life is increasingly becoming a free marketing tools, and even sometimes you would think it is a deception. For example, say you go to a restaurant, the restaurant said that as long as the points table at the restaurant enough send you a bottle of beer. You say, OK, I do not want those dishes, can send me a free beer, boss must put your bombers out, free is conditional. Free Internet is not the case. Another example, you suddenly Lailiaoyibang white lab coat cells called clinic, free medical care. I believe that people who have experienced head sounded alarm bells will certainly give you sell drugs, there is a purpose behind free. Nike Zoom Womens Nike Kobe VIII Soldier VII Each of us has an innate fear of the free sense, we do not believe there is a free lunch in the world. In real life, even sent a bottle of water, users of your service, the more you increase the marginal cost. Even if the water is free canned, it also has a bottle of costs, as well as logistics costs. This is to say in real life, in general free service, free product unsustainable, may only become a marketing tool. Try to eat free, free trial compensation are Womens Heels staged. A characteristic of the Internet, all of the above products and services are virtual, digital, chances are that your R \u0026 D costs are fixed, you can download, for free access. This time you will find, for example, you do a thing, spent 10,000 dollars, if there is 10,000 personal, Tandao cost per person is 1 dollar. If there are 100 million personal use? Tandao you will find the cost of each person is almost negligible. However, with a million users later, whether to do value-added services, or advertising, each person has a UP value, equivalent revenue per user because the business model for your contribution, it will exceed everyone sharing costs. This makes the model on the Internet for free is not only feasible, but also sustainable, there may even build a new business model. So free was not a hoax on the Internet, and many Internet companies a huge success is built on a free basis. Because once you launch a free product, its quality is even more than those charged product, which have an impact on the user experience is great. It is one of the most advantageous advertising, it exceeds all advertising and marketing tools. Let me give some examples. We all know that Ma is a man of God, he was the first time to engage in e-commerce, Taobao announced the first free shop, his opponent shop should be charged. Big sellers on EBAY are not open that white is not open, that there are also willing to use a copy shop on Taobao. All sellers to Taobao up, there will be a buyer with the seller. In the beginning of free time, Ma is not necessarily want to know how to make money. Due to various reasons, he announced that after three years Nike Zoom Lunarposite remain free, always free. Finally, when all the Chinese B2C businesses are on the Taobao shop, and what's the problem? You search a toilet paper out of 10,000 results. Free shop No problem, if you want to search the top surface of toilet paper, some people must pay value-added services. Taobao today has become one of China's most profitable Internet company, which is free to establish a business model. Everyone with a micro-channel. Some time ago a lot of people see those say faith is not to micro-charges. I told these people say you really did not understand Tencent, and Tencent is an Internet company, look at the rules of the game using the Internet, why can subvert carriers, the carriers charge of SMS and MMS to free up. Why do we like to use the micro-channel? Because it is the experience of doing better than the text, and it's free. As long as you have traffic, you do not need to dig SMS WIFI money, send a picture does not need to pay 50 cents for a multimedia message, or a dollar. It quickly from the operators of communication at this level kill. However, its business model, we all feel that you guys liars, we must be free to dry out and die, and then charge. This is a look at the traditional vision of the Internet, this is wrong. Who dares to charge on the Internet, and there are a bunch of people waiting for us free of it. Business model on the Internet for free, I told you about today is to allow you to extend your value chain, you are in charge of local people for free, and you will find a way to create new value chains to charge. We listen to understand? Micro letter recycle your communications, your micro-letters every day, Tencent is a huge user base. However, it is as long as the micro letter to you to promote the game, so that everyone playing the aircraft, in which Jordan CP3.VI AE you recommend products, it can easily earn even higher than the annual income of China Mobile SMS charges of money. This is the traditional Internet subversion and sabotage, undermining the traditional business model, but also to create a new value system. 360 Just do it then, we are a bunch of people do not understand security. Sometimes I feel that the Internet people have told me a bit like, like a bull rushed into the china shop, or chaos killed boxing masters. We do not understand the safety rules of the game, we rushed to feel safe this thing that everyone needs, so many Trojan horses, viruses, fraudulent website, we also pay protection money to spend, it is certainly not right, it should be free to dry. At that time we are exploring. You said I was far-sighted to think clearly after business model? Many successful entrepreneurs after successfully doing so will give you preach, you will feel how his foresight and strategizing. This man of God, not our Cock wire can learn. Honestly, when we do not know. At that time I felt free may be easier to attract the user's point. Sometimes you talk with user technology, and users do not understand. You speak good things with the user, the user does not try, then you know how good things? We decided to permanently free, lifetime free. For many people today, if you want to embrace the Internet, I hope you rethink what you are not really written in a user-oriented corporate slogan, yours truly what users want. Even if you pay now is not to the person, even if you give him a little good thing, not necessarily to your core values free fall. How do you go to attract your customers? I think the Cock wire companies, do not just get one innovation Institute, experts get a bunch of millions of dollars in investment. We want Kyrie Irving to do that from the user point of view, only a little improvement, but it does allow users to exceed expectations. Reebok CL Chi Kaze One of the most typical example, there is a clip to make music kitchen, the catering sector there is a typical example of this is sea fishing. Sea fishing, did not say our family what shell soup put attract everyone, not when it comes to our house to eat abalone, liver dragon, phoenix marrow. They give you clean glasses, melon seeds, it offers many services do not provide traditional restaurant, just beyond your expectations. In the homogenization of increasingly competitive times, experience is the only tactic to win customers. I have talked about free business model, we can in order to free it later? Free can bring massive user multiplier? When you look for free, you do not say the next simple conclusion, so that grandchildren lose it now. You have to think of the Internet for free to get rid of a lot of large enterprises. Air Jordan Outlet Kill micro-channel carriers less than three years, when the Paypal fee-free, so you pay a lot of people become users treasure. At that time, how many people think today Alipay can gather a lot of money to do the balance of treasure, it can be Rijindoujin it? Free is really to do, you do not necessarily feel free stuff is a lie. The more free products, low-cost user-selected user abandonment costs are particularly low. I spend 10,000 to buy a refrigerator, the refrigerator does not work well, I'm not a good return. On the Internet, users with your stuff, mouse, ran away. The more free stuff, but sometimes put user experience first, you find a way to take it to the extreme, even to do well than for a fee. Think about it, if you can do something better than the fee, but also to experience, and it's free, even if you are a small business, the same can be invincible.