Enlight CEO Wang Changtian Statement: 'To the youth' at the box office miracle secretSource: i dark horse Oral: Wang Changtian (Enlight CEO) Finishing: MEDICINE AND released on the first day to 46.5 million break 'Thai embarrassing,' the first day box office record, and as of May 1 holiday ended, 'To the youth' six days cumulative box office to reach 320 million, for investors Enlight and director Zhao Wei, this is a very encouraging results. And for investors and issuers light media, the film brings the harvest is also quite generous: 'To the youth,' released on the first day, the light on the share price rose 7.61% with a share to close at 28.41 yuan, compared with half months ago has risen 48.74%. The market capitalization of the May Day holiday after the opening of the first day, Enlight would break through 14 billion yuan, reaching 14.127 billion yuan, the market value of 12.912 billion yuan of Huayi Brothers rivals far behind (in fact Huayi Brothers share price In the four months rose about 70%). Prior Enlight CEO Wang Changtian has disclosed the film as long as the box office over 200 million yuan, the company could 'make money.' No doubt, 'To the youth,' will largely Dress up Enlight second quarter. Enlight CEO Nike Hyperdunk Wang Changtian According black Marco is understood that this is not the first time Wang Changtian 'gamble' and a new director for the film. 'There is no script, a character at all. Xu Zheng has never been engaged in the film, tell me the story of 20 minutes, to 25 million, I did not hesitate agreed.' When recalling the most commercially successful Chinese films at the box Air Jordan 15 office over 10 billion When the yuan, 'Thai embarrassing,' the production process, Wang Changtian about such an anecdote. 'Gambling also Road,' often seems the most simple formula for success but has a complex operational mechanism, in the Shenzhen Stock Exchange before the 'into the listed company' activities, Wang Changtian detail revealed the secret of the success of the so-called light films. The following part of Wang Changtian dictation blue font. We have Nike Lunar Haze the most complete system to the release from the investment industry. The industry does not dare to compete with any Air Jordan 19 company in the full light on the extent of the system. For example, we in 70 cities in the station's personnel issue, they have done for four years. They each day and the theater, and the local people to deal with, so our understanding of young people gathered in every city where the most popular restaurants where the Air Jordan Others 3000 cinema halls understand what it was like, what is the position of each poster look, how much, what kind of things fit. We have 70 copies of the film program at the release time, unlike other companies, only a plan. (I dark horse Note: Previously, in an interview with Entrepreneur magazine interview, Wang Changtian on the distribution system have a more detailed discussion, 'In the past the company issued by the film, do not control how much of the film companies, distribution companies have only a dozen people, they told cinemas to deal with. You do not know how to row theater piece, when sowing? ten years has been the case. We in the country 70 cities with the highest box Air Jordan 7 Retro office, every city arrangement issuers, each theater has. This system is built Later, they found that our system can be increased by 30% of the box office, but still did not do so, that we waste of resources, there is no meaning, more propaganda on the end. They do not understand what we do, we can cooperate with local media in the local. ') Of course, we have own propaganda media channels, we have our activities of the company, for our premiere and press conference to sponsor events. We have the best team trailer clips and posters of the design team, we are within our company. We have a good publicity team, by each of our film producer, editor, planning the formation of a film publicity department, everyone was very strong. This system is no one else. Many film companies are outsourcing their business, promote the company contracted a trailer contracted a premiere for a package. But all these things are not a substitute judge a distribution company formed from the market point of view, and then back to your specific executive departments. That to do so within us, then, is very direct, very efficient. If you keep the outside to communicate, I think this is very difficult, inefficient. This is the secret of our film. (I dark horse Note: Wang Changtian had used five indicators to measure a film, 'the company issued several judgments are attached to the head, need to judge other film distribution companies, theaters attitude the attitude of the audience, the actor's appeal, director of appeal, cost. ') I do not think other companies in the industry have recognized the advantages of our side, or they may not want to admit us that. But we will prove it to them. I think our system is better than the other company's traditional distribution model, we use the new distribution model will probably be able to gain 30% -40% of the box office. This is my personal estimation. Number of my release team is almost the sum of other companies Nike Shoes within the industry. 'We must not read too much into Thai embarrassing, it can not change anything, at best bring some ponder the following points in my own case: 1) to explore and develop new director mainland is a must. 2) pure type of business piece worthy of the main market. 3) to improve the film project and production standards of the time. 4) Brand series of films wealthy King .5) thorough marketing really valuable. 'the beginning, at the conclusion,' Thai embarrassing 'to bring When what you inspiration, Wang Changtian microblogging wrote. Similarly, black Marco hope you Tell me not to read too much 'To the youth' of success, success is a success, 'failed, what are the shit; successful, the shit is strategic.'