READDOWNLOAD# Cases in Advertising Management PDF eBook
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READDOWNLOAD# Cases in Advertising Management PDF eBook
Author : Larry D. Kelley
Pages : 192
Language :
Release Date :2009-4-15
ISBN :0765622610
Publisher :Routledge
Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
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