READDOWNLOAD@ Market-Based Management Strategies for Growing Customer Value and Profitability (READ)^
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READDOWNLOAD@ Market-Based Management Strategies for Growing Customer Value and Profitability (READ)^
Author : Roger J. Best
Pages : 515
Language :
Release Date :2008-3-24
ISBN :0132336537
Publisher :Pearson Prentice Hall
This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge.
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