[ePub] read] Strategic Brand Management Lessons for Winning Brands in Globalized Markets ^READ^
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[ePub] read] Strategic Brand Management Lessons for Winning Brands in Globalized Markets ^READ^
Author : Deborah Roedder John
Pages : 272
Language :
Release Date :2017-11-2
ISBN :0190646004
Publisher :Oxford University Press, USA
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
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