Past and domestic women's brands: Bagualing modeWen / Lu Xiao Zhou foreword domestic apparel brands in plagiarism, imitation, learning it took 30 years to complete the \u0026 ldquo; beautiful \u0026 rdquo; in turn, in one fell swoop changed the filled \u0026 ldquo; green uniforms \u0026 rdquo; of \u0026 ldquo; rivers and mountains, a Green \u0026 rdquo; monotone color, Air Jordan Women instead richer, more colorful, personalized, alternative of clothing category, though, to catch up with Japan and South Korea will take time, but 30 years have completed the costume just as wrapped This single function body warm, giving a more distinctive fashion features and express personal aesthetic taste, making people changed in the past \u0026 ldquo; The Ugly Duckling \u0026 rdquo; like low self-esteem and the courage to show their beautiful luster! In this process, there has been Shanghai, Han sent other clothing industry is the first to classify the characteristics of local brands cluster is in the country after the emergence of a large number of strong local color of the clothing industry clusters, like Fujian Quanzhou area of sports, casual clothing, men's Wenzhou, Foshan Yanbu underwear, pajamas Chaozhou, and Hang send women, Shenzhen Women, Humen Women, Zhengzhou pants and the like. Which is undoubtedly the most representative of the Shenzhen Women trajectory of its development, model, design, operation tools, etc., Shenzhen has distinctive characteristics, therefore, focus on the Shenzhen Women undoubtedly have significance specimens from Shenzhen Women of the development process can be clearly see domestic women's brands traveled roads and tracks brand evolution, which will be dedicated to women's success or failure is the cause of the newcomers as reference. Shenzhen Women adhering to the \u0026 ldquo; Shenzhen Special Economic Zone \u0026 rdquo; the courage of the world's unique spiritual connotation to one stroke to become the backbone of the country and on the Nike Pepper Shoes women's market leader, it is the so-called third of the world Second, Shenzhen Special Economic Zone has become the fashion business cards and fashion symbol , given the Shenzhen Special Economic Zone as a more colorful fashion capital city connotation. Shenzhen Women benefited practitioners daring, dare to try, dare, dare the entrepreneurial spirit, inviting European and American fashion philosophy, to learn Japanese and Korean design results, inclusive, all-encompassing, so it formed a Shenzhen as the fashion capital many have unique brand positioning is different, different strengths, characteristics have other brand clusters. From the bohemian, European court of retro, American trend, Russian style, Korean, Japanese, Chinese, along the way, the Shenzhen Women novelty, change, and development, from the planes to the scene to observe Milan, Paris fashion show , to frame a satellite receiver now, the show all over the world a little remote hands - panoramic view of the world of fashion, synchronized global fashion information: his God Ma big tube style, all as I used to! We can say that the Shenzhen Women in pure plagiarism in starting, growing in deliberate imitation, the development of hard learning, achieve catch-up in the progressive development, and ultimately stand out from the women's competition with Shanghai, Hangzhou School, Chinese school and the rest and become domestic women world's most dazzling fashion landscape, became the fashion industry a worthy study \u0026 ldquo; industry phenomenon \u0026 rdquo; and the industry benchmark, therefore, the future really to the world, with Japan and South Korea will be competing against many brands in Shenzhen appears. Shenzhen Women's success has become the industry imitated, learning a hot topic, and therefore women of various brands of domestic business model has more or less the shadow of Shenzhen Women brand business model, it can be said that the Shenzhen Women brand operating model has become the mainstream women's business model, and this model is \u0026 ldquo; \u0026 rdquo ;, therefore Bagualing mode, study and \u0026 ldquo; Bagualing pattern \u0026 rdquo; will help us find the Shenzhen Women and the women's domestic brands inherent logic of development, as well as This model itself disadvantages caused by the plight of brand development lies. First, the women's brand of \u0026 ldquo; Bagualing pattern \u0026 rdquo; 1, concept Bagualing pattern analysis Nike Shoes \u0026 ldquo; Bagualing pattern \u0026 rdquo; I first proposed the 'Commander ----- brand development mode of debate,' a text, in order to It helps us to understand this model, here to do a brief introduction. Bagua Ling Industrial Area but the Shenzhen Women's birthplace, to Bagualing center, where a large number of large and small gathered women's brand, though, then there are many brands relocation, but still the Shenzhen Women brand Bagualing most gathering areas One of those who go out from Bagualing brands all deeply laid a \u0026 ldquo; Bagualing pattern \u0026 rdquo; brand. The so-called \u0026 ldquo; Bagualing pattern \u0026 rdquo; is a core, two characteristics, the three-step, a core means to buy hand-made goods as the core group, two features of outsourcing system is characterized by the production, processing, to channel development characterized by brand operation. Three steps, the first step is to buy a hand-goods group, the second step is packaging planning, the third step is the Merchants. Decompose it, basically is this: to rent office with an area of varying sizes, engage in a showroom. Purchasing a batch version from Humen clothing, Guangzhou wholesale market, and then replaced their brand tag, Water Mark. Shooting at the lowest cost, making an album. Stationed in a department store counters do, play advertising effect, or the opening of a flagship store. Find a few customers expand staff desperately to clothing agents around the country or joined the customer calls, invite customers to see the goods, and cooperation. Adequate financial security, the presence of several department stores, purpose or agent or franchisee to attract customers. Cooperation with the lowest conditions to attract customers to quickly sign a contract, pay the first payment. The repertoire of this operation in the country menswear, underwear, casual wear and even sports brands who are all to be confirmed, therefore, it can be said, \u0026 ldquo; Bagualing pattern \u0026 rdquo; basically domestic clothing brand unique brand mode of operation, is a Strategic Choice brand created with Chinese characteristics, therefore, \u0026 ldquo; Bagualing pattern \u0026 rdquo; there is a universality; From the above discussion, we can see that \u0026 ldquo; Bagualing pattern \u0026 rdquo; some of the problems that exist, 1, product to buy hand-made goods group mainly weak design, brand products are not distinctive features, which means that the product has no soul; 2, the core brand operation is the channel through which the expanding agents, franchisees and department stores, for a long time resulting in lack of brand retail capabilities; 3, brand building is basically on hold, brand planning, creative being rude customers simply expand the amount of substitution. Today, many brands still operate as a guiding ideology. Since this model has low barriers to entry, we can quickly expand the market, quick and so, therefore, domestic brands have to follow all the other regions of \u0026 ldquo; \u0026 rdquo ;, Bagualing mode become temporary Sheng. Indeed, in many women's electricity supplier brand, women's Amoy brand who can see \u0026 ldquo; Bagualing pattern \u0026 rdquo; traces of the operation, for example, Korean homes have clothes boss Zhaoying Guang disclosure \u0026 ldquo; buyers group \u0026 rdquo ;, as early as the \u0026 ldquo; Bagualing pattern \u0026 rdquo; in the present. Buyers group based electricity supplier backstage powerful Air Jordan 13 Retro data processing capabilities, develop \u0026 ldquo; group goods \u0026 rdquo; plan, which is more rational and workable than traditional brands, but this mode of operation is still not escape the \u0026 ldquo; \u0026 rdquo Bagualing mode ; the frame, only different is the traditional brand group goods face a professional client \u0026 mdash; agents or franchisees or department investment staff, and Korean homes have clothes buyers group goods is the public face of the customer that is consumer, We can say that electricity suppliers buy hand-made brands is \u0026 ldquo; Bagualing pattern \u0026 rdquo; a rich and perfect. We can see, \u0026 ldquo; Bagualing pattern \u0026 rdquo; With the domestic apparel and consumer markets also continue to enrich their own content, such as although buying handmade goods group mode does not change, but will buy hand-made and independent design integration, many brands emphasize original designer brand is. In addition, the brand-building has been significant progress over the previous years, the brand's culture and storytelling have been significantly improved. In the channels, although they are still to expand the main, but the management of the terminal shops, retail operational aspects are improved compared with the past has been making strides. 2, the background pattern Bagualing Although many popular explanation about the rise of Shenzhen Women dress, also made many of the concepts, for example, depends on the geographical advantages of Shenzhen proximity to Hong Kong and Macao, leveraging the year three to fill of manufacturing experience, opening earlier and so on, and these are all streams to interpret the appearance instead of delving deeper reason or the interpretation does not point out the development of the Shenzhen Women unique advantages, it can be said the Shenzhen Women gradually formed in the development its own unique brand business model, which was subsequently imitated by many domestic brands, learning, this model has become the women's underwear and other apparel industry as well as mainstream business model, we can see the reality of women's survival and development environment in the industry as well as the domestic apparel industry It is there \u0026 ldquo; Bagualing pattern \u0026 rdquo; become a hotbed and soil on which the mainstream. Women enter the industry as a very low threshold of the industry, even after the development of plagiarism, Nike King imitation, learning several stages, gradually fierce market competition, but for capital requirements, staffing, operations and other aspects of the brand, characterized by its low threshold and no So be enhanced or a fundamental change, so compared to other industries in terms of women still has appeal, as the industry or outside the industry, capital \u0026 ldquo; gold \u0026 rdquo; battleground. Therefore, the low threshold for the industry is the birth of the first background Bagualing mode, in this context, the Shenzhen women's brands such as cut chives, down a group, and quickly emerged a number of new brands emerging, old brand struggling to survive. Therefore, under the fierce market competition, in order to survive, have to have sufficient funds to support and operate, then the funds come from? Of course, come from customers, therefore, the second is the need for background Bagualing mode quickly return the funds, therefore, must snatch join or Air Jordan 2 fresh market quality customer resources, the ability to effectively control these resources has become the brand of survival The essential. Bagualing third mode is the lack of background nike dunk heels or the real strength of designer domestic resources, no designer can play platform, brand owners become the dominant product, copying and imitation means cottage mainstream. The fourth level of the background is brand marketing planning and market competition serious derailment, the industry did not establish the appropriate professional managers, all have become a marketing director or department store customers to join the expansion tool, the lack of appropriate planning for the brand The overall program; background is the fifth department stores become a scarce resource, with respect to the low threshold to enter the women's industry, how to get into the first department store system has become the mainstream women's brand high threshold, line department system become mainstream women's brand development The way the market gap, some even say the mainstream department stores line the new concession domestic clothing brands, such scarce resources has been monopolized by foreign brands, even monopoly. Bagualing model is more realistic in the context of the breeding, growing up in this hotbed and nourish the soil Bagualing mode mission will have a very utilitarian: first, misappropriating; second, to get channel or department stores. Why do you say? As, capital I often say that in fact the agent of domestic clothing brand lactation milk, agents for the brand to survive the importance of many brands, are derived from the agents behind, so, you know, , and in this sense not to open a regional market, but the aid agency funds in order to maintain brand; while stationed in the local line department stores for mainstream brands, the best advertising is to convince the agency, which is why numerous brand To crush stationed in department stores reasons. Entrance how to do it? Hosting, associates. When the department store monopoly right to speak, brands stationed in shopping malls in order to quickly create a lot of business model with Chinese characteristics, hosting and affiliates is one of the most typical pattern. Those in the local department store or mall operators upper relations have been transformed into a custodian or affiliated providers. Brand presence in the absence of relations or who were unable to manage the local department of foreign markets, custody and associates become obvious choice, not long ago broke Shenzhen Women brand-day slavery and Guangxi custodian lawsuit that is one of the most typical one case. Through the \u0026 ldquo; Bagualing pattern \u0026 rdquo; analysis concept analysis, background, and we can clearly see that basically the law of the country context and women's development operations. It is thanks to \u0026 ldquo; Bagualing pattern \u0026 rdquo; makes Shenzhen Women and the domestic women's brands gained considerable development, including the emergence of a large number of different characteristics of the brand, which makes today's women's domestic market and splendor. This is the domestic women's brands Past, got in between wilderness, mixing in among the channels can be described through the clutter, can not for the ordinary people of, and seize the opportunity to get high-speed development, the performance of today's square achievement, which, \u0026 ldquo ; Bagualing pattern \u0026 rdquo; use valuable. (To be continued) [Author] Lu Xiao Zhou, the first sexy marketing theory, the domestic fashion industry known marketing people, purely new media marketing agency founder, Sina microblogging @ Lu Xiao Zhou, micro-channel public account: Sexy Marketing (yingxiaoxinggan) Lu Xiao Zhou's Recent Posts : small garment brands to break through the road map will eventually coming storm: Sheng Sijie traditional brand of underwear terminal four electricity suppliers infantilism (This article first appeared in the i world network operators, reproduced, please indicate the origins of all i world network operators attach link) [Welcome Search \u0026 ldquo in the micro channel; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 a day to miss the wonderful article. ]