[Case] millions of dollars in rubber bands Business: grab children's attention with iPad'women and children easiest to make money', i think this is the dark horse drops deep rough on a business without breaking the truth. But how should seize the hearts of the children? Nike Lebron 10.8 Rainbow loom RainbowLoom to bring an excellent business case. It captivated Air Jordan Outlet the Womens Nike Kobe VIII hearts of the children, even more than the iPad's appeal. It is one of the most popular games, simple, Cheap Nike Free Outlet fun, but also has a social propagated. But it's not the iPad Angry Birds, nor hit the aircraft NIKE KD 6 NSW on the micro-channel, but a rubber band weaver - rainbow loom. Indeed, the main marketing tool is just upload the food in Youtobe, it sold more than 10 million US dollars. Women Lebron Hyperdunk 2013 This is a very simple toy, 6 cm wide, 20 cm long, a small plastic plate, covered with plastic nail, kids use it to wound rubber bands in various colors. But is such a simple toy that since 2011 the birth, has sold tens of millions of dollars. It has a beautiful name: RainbowLoom-- rainbow loom. Use this toy, children with a Nike Air Max variety of colored rubber bands woven bracelets, necklaces, bows, hats - of course not limited to this, if you have enough ability to develop, you can also use it to weave a cartoon Nike Air LeBron EE dolls, even, a suit can be worn on the body. Because simple - just plastic nailed by a rubber band around a variety of colors, but great changes - a dozen rubber bands can mix and match Nike Lebron X Elite colors, twisting style is ever-changing (there are thousands of production on Youtobe video, even Baidu also has nearly a), thus greatly children Nike Air Max 2012 Men are welcome. More importantly, this toy born with genes of social communication. When a child to his classmates show off his braided bracelet, his first reaction is almost classmates, and he Nike KD 7 Womens is sure to weave a strip more beautiful. When Women Lebron Hyperdunk 2013 he would upload their own unique weaving way to the Internet, a large number of clicks and 'Like' will encourage more energetic he wanted to develop the weave. Of course, as he points 'like' people will find ways to get their 'praise.' Rainbow loom bracelets make the whole process: 2013, rainbow loom is ranked one of the nation's three most popular toys. In New York, most of the students will take their woven rubber band bracelets, and even Nike Air Jordan 6 Women many adults also joined the ranks. The success of the toy's attention many students from the Apple products (especially iPad) attracted over, but also to develop the child's ability and creative thinking, and thus their parents are willing to dig into their pockets. However, because it was very attractive - even ten minutes between classes, the children will play out, so New York schools have banned the rainbow loom to school. Product developers is a Nike Lunar Hyperdunk Low Chinese from Malaysia, it was previously a US automobile plant engineer. In 2011, at the time and daughter playing together, he invented the rainbow loom prototype. After school children will bring their popularity, so he invested all his savings of $ --11000 in China to do its first product. Initially sales and unhappy, so he uploaded a lot of videos of her doing bracelet Youtube. A few months later, dealers began to home NIKE KD 6 NSW orders. The product retails for US $ 15-17 each. As of September 2013, he has been to more than 600 retailers sold more than 1.2 million sets of toys, with sales exceeding $ 10 million. Today, the US domestic sales figures have already exceeded 200 million units. Wu Changjun less than 700 square meters rented a warehouse used as assembly, the company employs only 12 people.