EA CEO talked before the game development: Angry Birds? Only short-lived ghost![REVIEW] game company investors EA's John Riccitiello is a former CEO, he believes the brand is to determine the length of the life cycle of a critical game. He 'Angry Birds' developer Rovio company as a negative example, and there is no question of their ability to innovate neglect of the brand. 'Warcraft' has been popular for 19 years, Mario has been born for 34 years, and some time ago the red-hot Air Jordan 6 'angry bird', now already been thrown out of the top ten best-selling list. Black Marco bring this game teahouse article should learn to look at traditional games mobile games in three points: 1, the service; 2, diverse game prices; 3, simplicity; and mobile games should also learn the traditional game three points: 1, innovation; 2, implementation; 3, the gameplay is more important than technology; traditional games and mobile games should learn from each other, and unreservedly put forward what he considers the advantages and disadvantages of mobile gaming. Brand Riccitiello emphasized the importance of brands for games and game companies. 'Many people have repeatedly told me that the game industry does not need brand, even in internal EA, who has always insisted that half the board I think the misconception that the major brands .Riccitiello should include three important ways. First, over time, brand should consistently followed by the formation of values should for the time being I believe the value of the brand, rather than to start on the last skeptical because the brand is the first option, you can have a choice over all summed up in one Air Jordan 15 word:.... trust . You should believe in the brand, and need clear, brand building requires a lot of time is the premise .Riccitiello analysis: 'At present some of the game's revenue has more than movie box office revenue, compared to $ 800 million revenue GTAV starting with' Harry Potter and the Deathly Hallows 2 '$ 483 million opening weekend box office, we already know the relative value of the game brand is extremely important. 'He also compared the Super Bowl (the game teahouse Note: Super Bowl, the annual championship of the National American Football League, the winner was known as the' world champion '), sources of revenue last year, $ 263 million of advertising revenue, ticket. $ 73,000,000, accommodation and catering as well as the surrounding fee income of $ 463 million is expected, but a game of water can be achieved only date $ 30 million. America's best-selling novel, 'Tale of Two Cities' has sold 200 million since 1859. again to see direct benefits series of games, FIFA, GTA, WOW, Call of Duty ('Call of Duty') all have exceeded $ 10 billion. 'Call of Duty' It's a game with one year $ 1.08 billion revenue, FIFA a annual $ 1 billion. Simple calculation, we conclude that, since 1859, 70% of the entertainment industry's best-selling game of all. In addition, he also pointed out that the brand's long-term nature of the game. 1994 'World of Warcraft' Warcraft is already 19 years old, in 1993, already 20 years old GTA, COD10 years, Battlefield 11 years old, Mario34 years. These brands not only affect the strong, and lasting Air Jordan 10 .Riccitiello also mentioned the traditional game developers should be from three to mobile Air Jordan 9 Retro Game developers learn learning: 1. Is this the most important point, the game industry needs to continue to evolve, perhaps we would have realized that I have found that a lot of big games like WOW, GTA and other service components in the release. When losses are eaten with the release of these well-known gaming brands are the lack of a mobile game on game day, repeated testing and research in this important process .2 diversification $ 60 game purchase price for most of the players are too Expensive Most console game yet half Clans Clash of the loading .Puzzle \u0026 amp; Dragons by gradient diversified gameplay purchase price makes this game in the history of loading on the host reached the maximum .3 simple games in the past. Games are accompanied by a guide, at least 500, but now the game has become increasingly simple host and PC gaming is almost impossible to achieve easy to use, the instructions do not work on a dozen times, almost impossible to quickly get the game fun .Riccitiello goes on to mention the other side of the mobile game should also learn the traditional game companies, he said:.. '? The current best-selling game can hang on until 10 or 20 years after you' Ryukoku 'and' Angry Birds 'has already been throw in the top ten best-selling list. 'And he questioned the Finnish company Rovio, said the company understand brand building, and there is no innovation. Only with the heart to operate their own brand game company game players will get the recognition and respect. Then he pointed out three areas and from mobile game development companies should learn from the traditional game company: 1. This is not to Air Jordan 10 encourage small-scale innovative mobile gaming companies to implement an incremental improvement of innovation here, it means going to need to do for the worst case, for example, imagine someone will be you. The game analysis, imagine all can make the game more perfect factors, mostly due to the game's technology in creating incoherence. In other words, at a loss. I recommend hand travel companies should take a huge step, but also risky step to shelve existing players. At this point, there is no hand-tour company dare to take that great step, but if you want your company's game hardier, you must make a choice .2 Executive Imagine what your game have installed capacity of 100 million, there are 20 Air Jordan Others million to 30 million monthly active players per month, with 700 million people every day willing to shell out $ 5 million to play this game. But believe me, these Nike Shoes people would not choose The beta version of the game. Players new products Lean Startup unformed hand travel company, has no interest in. You have to come up with good polished final version of the game product, will attract customers. So do not stop the execution of the game development. 3. The gameplay is more important than the technology you want to do a successful game does not need a world leader in science and technology. blindly chase flashy effects and 3D technology is pretty cool, but it will only make the game become a costly The game, not a good game.