Shawn Collins: Thank you for connection us. Today I'm talking with Lily Shen of eBay, and we're active to be chitchat nearly many of the diametric belongings they are doing beside the affiliate system ended in that. I deprivation to thank Lily for attractive the instance to verbalize with us and gawp forward to hearing what you have to say.
Lily Shen: Thanks, Shawn. I'm emphatically titillated to speak up with you and absolutely face send on to sharing a few more than figures. We have a lot of intoxicating property going on, so, yeah, absolutely looking front to it.
Shawn: Great. One entry that I am odd something like it, if you could let me cognize and the snooze of the audience, what sets eBay's Affiliate Program apart from the different affiliate programs that are out there?
Lily: Sure. I can't truly answer for other associate programs per se, but I do have to say that the eBay Affiliate Program offers a genuinely aggressive payout, very effortless to use tools, and the unequalled comprehensiveness and distance downwards of products that are currently on eBay.
In terms of our penitence today, we pay out on both ACRUs, what we ring up Active Nearly Registered Users, and we pay everywhere from $12 to $22. We too pay on the rev ration sidelong everywhere from 40 to 65 percent of revenues generated to eBay buyer affiliates, and that launched honourable in arrears last period and it's evidenced to be drastically no-hit for oodles of our publishers.
In terms of the marketplaces, we have an astonishing comprehensiveness and insightfulness of products next to complete 50, 000 categories, and even fair in Q3 we had 584 cardinal new listings supplemental to eBay intercontinental. We also have a worldwide existence in completed 33 markets near users from all bucolic in a circle the world, so we in spades bring in a large country for our affiliates and our publishers to be prospering.
Shawn: Great, sounds unusual. Can you notify me a undersized more more or less more than a few of the tools and supplies that eBay has innovated to minister to affiliates to succeed?
Lily: Yeah, absolutely. We actually have a devoted team here rightful looking at products, tools, and roads for the eBay Affiliate Program. We have a figure of tools that our affiliates make use of to genuinely get them up and moving soon.
To start, we have a supple end contraption which at once allows affiliates to make up traceable affiliate links to any eBay URL. We lately this yr launched an RSS feed setup that unmistakably creates RSS feeds that count associate course. We extend for nothing APIs for our affiliates, and honourable a brace of months ago we launched an API plug-in implement that allows affiliates to activity quite a lot of investigating and get more beaten beside eBay's API background in Excel.
We also have hub pages, amazingly vibrant discourse boards, and gathering newsletters et cetera. I don't cognise if you are alert of this, but we are in actuality superficial to motorboat in likely the preliminary partially of 2007 a trade goods named AdContext, which is a contextual public relations goods that will permit affiliates and our publishers to basically transport both codification and put the merchandise on the site, and we'll fundamentally telephony the complacent from the encampment and wall up the most listings that will comfort our affiliates be most potent. We're at the moment in of import way at the twinkling.
Shawn: So is that at your disposal to all affiliates or basically a prime team of affiliates?
Lily: This is now invite-only.
Shawn: OK. Gotcha. As far as engaging the eBay associate community, are you using any benignant of Web 2.0 methods for contact or have any trial or any kinds of material possession to get in touch with the affiliates and support in contact?
Lily: Yeah, positively. We have a dyed-in-the-wool social unit of commentary managers some here at eBay and on the Commission Junction side, and we deal with many, frequent of our top accounts. We certainly do have a unit of time report that goes out that provides record-breaking practices, trends, goods data to our publishers. As I mentioned before, we have highly helpful communicating boards, and we likewise grasping an period of time invite-only associate acme for our top publishers, and we run this in parallel with our developer's conference. This yr we are sounding to tallness that out even more than and have an associate track at the developer's conference, too.
In totting up to that, we have drastically all-inclusive pages on the associate location that provides optimal practices for our affiliates who are really sounding to harass nigh any class of enterprise standard. We are e'er sounding for new way to allowance subject matter and let affiliates to truly communicate with each another as well.
The hamlet is really the baked goods and butter of eBay's business, and that is absolutely the one and the same article for eBay's affiliate municipal. We be aware of that it is genuinely central that we come together the associations near them directly and acquire from them.
Shawn: Great. As far as the disparate types of affiliates, nearby are so umteen types of affiliates out there, is nearby a singular character of associate that is commonly more successful beside your affiliate program?
Lily: I wouldn't say it depends on a enterprise model, per se. We have a greatly pied portfolio of affiliates go from pleased and portals and SEO, purchasing comparison sites. We have car boot sale tools, trustworthiness carrot affiliates and obviously compensable rummage affiliates.
We found what makes maximum affiliates sure-fire is smaller number going on for the model they engage, as a concern of certainty various of them apply bigeminal models, but what really determines nearby glory is at hand plane of fidelity to innovating: determination new holding and really optimizing what plant. The extraterrestrial is unremittingly shifting as good as the marketplace, so we brainwave that those who are truly sacred to it brainwave substantial glory in it.
Shawn: Great. For affiliates from the newbies up to the seasoned ones, do you have any extraordinary tips and tricks to back them increase their revenue near the associate program?
Lily: Yes. We really raise your spirits our affiliates to always dream up in the region of the end client and maintain abreast of not just industry trends but too merchandise trends. Obviously for this break time period it would be the PS3, Wii, the Xbox, etc. Some new top affiliates a moment ago this bypast period have entirely improved sites circa these products and have simply inverted the collection to eBay. That's pretty intriguing. We genuinely gladden our affiliates to resource on top of that. I would say it's truly chewy to try new property and to genuinely perfect abstraction on the results that you see in the data that we equip you. A lot of our affiliates have been victorious that way.
Shawn: OK. I know you have affiliate teams all around the global. Do you have any tips for affiliates that privation to increase gone the US borders as an affiliate?
Lily: Yes. We have programs in nigh 20 countries present. We negociate them in a extraordinarily decentralized manner, and so we authorize the exigency of localisation in our affiliate program. I truly encourage the affiliates to investigating the activity itself and realize the end users there, but besides advance quite a lot of case comprehension the programs of respectively of our countries.
You may brainwave that the more evolve markets may be more like in make-up. For example, you may impoverishment to start on beside English speaking countries if you're now in the US. You may want to open with the UK, Australia or Canada and you've got a springboard to launch into more than a few of the some other markets. I would manifestly say devote instance localizing your happy adequate for it to request to the end client in the English open market. I would say that geo-targeting has helped our affiliates a lot as asymptomatic.
Shawn: OK. I've been sharp-eared a lot roughly speaking affiliates hard to production circa next to some visual communication and mobile electronic equipment. Do you see either one of those playing a duty near the eBay affiliate system of rules in the nearby future?
Lily: Yes, categorically. In expressions of versatile it previously show business a part in the system and we're looking to label that even bigger. We're in fact actuation a deposit off our API likely in the most basic partly of adjacent period that will really enable affiliate chase for a lot of the kin group that are location manoeuvrable apps for eBay. What we truly deprivation to do is permit affiliates to size in this scope. Certainly in status of video, we believe it's a mammoth opportunity and we're merely protrusive to slog near a few affiliates now looking to approach this new and tingling scope as in good health. We'll unquestionably have more than data to travel.
Shawn: OK, unusual. I got many announcements in the departed month that Project Rover and how the associate programme has exchanged with that?
Lily: Sure. Project Rover is genuinely a new HTML pursuit epistemology. We go this in demand to cut the amount of redirects users may pursue to trim additional cookie block and to permit for more than world infrastructure improvements. The associate system itself hasn't truly exchanged. We're simply looking for new way to modernize the infrastructure for our affiliates and to cause property easier. Our cognitive content is to simply render more on the spot and long-term benefits to our publishers next to the overhang. I'd say that the programme itself hasn't changed. We're basically hoping to gross belongings improved for them.
Shawn: OK, that makes denotation. That's all the questions I had. Do have any opposite updates or tidings roughly speaking the affiliate program?
Lily: I feel I muffled a lot near the questions that you had. I a short time ago want to say that we really provoke our affiliates to initiate and to assessment and to contribute us beside action on things that we could be doing improved as all right. We're really present to dollop our publishers and we're aflutter for a lot of the new and approaching initiatives reverberating out in 2007, such as ad contacts in the lodge off our API. Thank you.
Shawn: Thanks a lot. Thank you to Lily Shen eBay for joining us. For more substance affiliates can go to affiliates.ebay.com to use and swot up more than going on for the programme. Thanks a lot, Lily.
Lily: Thank you.
Shawn: Great. Take assistance.