I asked fifa coins Mamaku whether it was difficult to exhibit a productlike this that has traditionally been seen as something designed tomake profit rather than art. "It really is about the significantlearning outcome that visitors can get by being here. We aim toshift benefits away from commercial to the social. It wasinteresting to see that a certain amount of de-branding had beendone at the exhibit with manufacturers names being masked off onsome technology and the screens rather than the consoles taking centre stage, as you cansee in the gallery.
This led us onto talk about how videogames fit into the creativeor arts space. "Cultural institutions should provide the space andopportunity for things like this to be talked about. Not to definethem but to give them a space in which to be debated and defined bythe communities which they serve. These are the positive impactsthat videogames have on culture we just need to start talking aboutthem a bit more. Something not a million miles to the thoughts Ipresented last year in my TEDx talkabout games and culture.