What fut coins that means in a commerce context is we're more likely tosee people using a tablet in times when they may have previouslyused a desktop to shop for things or buy things, Fredricksen says."And in some cases, the tablet is going to offer a more intimateexperience than the desktop ever did. You can touch the productsyou're buying.
Another factor beyond form factor that appears to play a role inthe tablet's shopping success is demographics.
At Overstock.com percent of the site's traffic comes viasmartphone, the company tells Wired.com. But the typical ordersize from phones is percent below the site's average, amountingto just percent of total revenue. Meanwhile, tablets generateless traffic ( percent but result in orders percent above thesite average, contributing to percent of Overstock's sales.
Another factor beyond form factor that appears to play a role inthe tablet's shopping success is demographics.
At Overstock.com percent of the site's traffic comes viasmartphone, the company tells Wired.com. But the typical ordersize from phones is percent below the site's average, amountingto just percent of total revenue. Meanwhile, tablets generateless traffic ( percent but result in orders percent above thesite average, contributing to percent of Overstock's sales.