At one end of fut coins the spectrum there are digitally connected multi-device using households, who are adept at multi-tasking. And at the other end there is a persistent minority with fewer than three devices whose online repertoire is much more straight-forward.”
Over a thousand people in the UK, of all ages, were asked how new technology is being used in the home through surveys, brainstorms, smart-boards, diaries and discussions. Compared to a similar survey last year the results show developing patterns of use with major implications for businesses that need to capture the attention of these polarising groups.