Is it possible Fut Coins for a game completely addressing all Fifa coins these issues to get made in the current market, or do we first need more titles like BioShock to take steps toward that in order to show publishers that more thoughtful game experiences can still sell millions of copies KL: If the sales success of BioShock means anything, it means that we can trust our audience a little more.
With the themes--both from a gameplay standpoint and especially from a theme standpoint, a story standpoint--if you told anybody including myself that BioShock was going to be the kind of commercial success it's been, they would have done a double take. I knew there'd be an audience that got into it, and fortunately, it wasn't my money going into making it. So, I didn't really have to care; I got to make what I wanted to make. But the fact that such a large audience responded to it the way it has, especially on the 360 [indiscernible] when people say console gamers are mouth breathers who don't care about story, deep gameplay, and stuff like that, I think that puts a lie to that. And I think it's told the publishers to some degree, I hope, that maybe the audience is ready for a little more. Maybe you should trust them a little more.