It's a Fut Coins trend that The simExchange analyst Jesse Fifa coins Divnich believes will continue at least through the end of the year. Basing his predictions on the futures trading of his site's prediction market, Divnich expects the Xbox 360 to have outsold the PS3 254,000 units to 155,000 for August. He also thinks Microsoft's system will beat Sony's on a month-to-month basis through the rest of the year.
Like many of his peers, Nollenberger Capital Partners' Todd Greenwald was impressed by Activision's performance for the month. Driven by sales of the Guitar Hero franchise and its newest addition, Guitar Hero Encore: Rocks the '80s, the publisher more than tripled its sales tally from July 2006. However, Greenwald also singled out Electronic Arts for some praise, as it was the best-selling publisher of the month, despite sales having been down 17 percent from the year before. Both companies are "on the verge of a very strong second half," Greenwald said.