Corner Dream - corner business lifecorner accommodate eighty percent of entrepreneurs dream, even though every street corner are facing the nightmare of being eroded by large enterprises, but that did not stop people one after another like an attempt to reverse his life here wishes text | staff reporter how wide edit | Monday photography | Li Bing in 2004, just a mother Luobing Ling decided to open a shop in Wudaokou, 'make no money is not important,' the most important thing is she did not want her life was the only child. In the financial Road near Beijing University of Aeronautics and Astronautics lots, 罗冰凌 drive under a shop to start a Subway franchise and spring coffee business. From Wudaokou subway station, along Chengfu, hooked FINANCE Road, through the town kava coffee and carving time, went to the Luobing Ling shop. From the subway station has been go west along Chengfu reach Tsinghua south Nike Heels Boots gate, had less than 10 minutes, but the past five years, Luobing Ling traveled thousands of times, each time may be different, this short road always in a huge change. Because this street is surrounded by Tsinghua University, Peking University, New Oriental, the NPC, Nortel, Northern and other eight colleges and universities, where once the young trend of consumption places. In the late 1980s, a group gathered here to sell foreign trade clothing store, they Dingdingyouming Beijing Nike SB Silk Street and the simultaneous rise. Since then gradually evolved into a clothing store colored shape bar and Air Jordan 2 coffee bar, then Sanlitun Bar Street has not formed climate. Here's trendy youth influx subsequently put here into a CD of tight mouth hit the market, it makes dress weird rock youth gathered here, this little corner also was once the center of the country's most active punk. Ten years ago, if you had been here, fanatical youth, I believe you have in front of us Wudaokou feel strange. With the rise of the opening of the 13th Line subway station and Tsinghua Science Park, Sohu network building, Wudaokou has become crowded. Numerous businesses regarded Air Jordan 12 as the treasure here, less than ten minutes this way, because the crowd blocked because of a variety Guangyi Xia could not resist the temptation to Air Jordan 12 want to trot through is a more difficult thing. If you are a shopping enthusiast, this is a short 10-minute road, it might go a whole day. In the south of Chengfu gathered two, three clothing stores, a few steps across the North Li Ning, Hongying, Anta, Metersbonwe, Erke, plain clothing and other people because the majority of the old house, except I Peng Tong , 361 degree outside the shop, basically fast food, cake like low-grade shop. On the sidewalk outside the store a wide variety of stalls were occupied 吕淑霞 selling socks in here, there are several Tibetans in Tibetan jewelry sold here ...... This is a less precise figures, in 2009, because of the economic crisis reason, about one out of five people in the business three years ago, one person in every seven people, the two entrepreneurial enthusiasm comparable. Guess where those pioneering densest crowd? Blocks. In any city street corner has always been the most active local business, because there is always coming and going. Tsui Hark said that where there was lakes. For entrepreneurs, the corner is a concentrated business lakes. Wudaokou has one of the most suitable for business corner charm. Essentially, corner it and China in many cities no different. 2009, the last two weeks, the 'entrepreneurs' in this street has visited nearly 40 entrepreneurs surveyed shop, in an interview for the owner entrepreneurial track, we found: chain stores is on the corner of entrepreneurs most mainstream business choice, in addition to those familiar with the brand stores, many seem simply humble shop, further inquiries shopkeepers opened in Beijing had four or five stores. Such shopkeeper happiness index is high, most of them in the morning starting from noon, usually the next day they would go to the store to see, other times they will look counterparts, take a look at the new goods, and enjoy life. In the corner, the average life cycle of most entrepreneurs is 2? 3 years, time is usually venture capital threshold higher survival may be longer, lower those costs, the shorter the shorter the threshold entrepreneurs to survive. Blocks business in China, the apparel and snack restaurants are two basic types accounted for more than 70% of GDP. Many people will think that blocks the best in the business to make money is clothing, in fact, this happens to be a misunderstanding. Clothing business in all blocks of the most competitive option, unless you have a superb selection of goods perspective. Food, select the blocks to open restaurants than most people do clothing lucky, as long as the Kids Shoes taste is not bad, chefs stable, they are generally able to survive for about five years, average annual growth of around 20 percent even, The boss will run about three years will stabilize. If we do recognize the business world is the world of men, it is a corner just abandoned entrepreneurship fair sex discrimination, in this women's friendly, easygoing be an advantage, those capable female shopkeeper who occupies substantially half of the sky the above. Bacheng entrepreneurs are creating their dream of a first boss in the corner, before the Internet start-ups have not rise higher this proportion. Blocks to accommodate the three groups: If you have money, then you can choose to set up a stall, of course, provided you good enough physical strength, such as must run faster than the urban management; if you have little savings, may consider opening a franchise, we're lucky find a good brand support behind the 2035 can earn enough to live comfortably; if you have a talent for design and creation, as well as some savings can be printed from the corner started a shop of their own personality, with camels the way a little bit, a home do it? Great. Of course, the result is what, still rely on this street change will occur, a decline, the Nike Free decline of the street, and a thriving, creative street, destined to entrepreneurs will bring very different future. From this point, the corner entrepreneurs rely more on their living environment, but also benefit from their neighbors, the whole street product? Bits. Although in 2009 China, countless enthusiastic entrepreneurs are flocking to the corner of the city, but belong to the entrepreneur's corner position is gradually narrowing. Wudaokou, Luobing Ling has clearly felt the huge pressure being eroded, the past five years she saw many neighbors happily come, finally had to leave. They have entrenched in Wudaokou, many big brands have proudly accepted, five years ago, do not see the big brand has now become a Chengfu Li Ning, Anta, Hongying, McDonald's of the world, they make a strong capital Rd sudden increase of the cost of shop, that can not support the shopkeeper had to choose to leave. In this little tiny, have entered the Wudaokou Shopping Center, China Resources Vanguard Supermarket, Lotus and other supermarkets, is a little bit, a little bit of the tree and Lvshu Xia Xu took their business, in those bright entrance hall, those necessities might look more refined, the price may be cheaper. Golden Tree Lvshu Xia Xu and are often outside the supermarket on the street side of waiting for someone to bought their stuff, while they could not help but burst into the supermarket to buy some cheap stuff back? Home. Wudaokou every year in the huge variation, Luobing Ling business is becoming increasingly difficult feeling, she often was that he was able to support today lucky endless. Changes in the history of the street, the most spectacular is the people who disappear, but that did not stop people one after another like an attempt to reverse the wishes of his life here. In each round of evolution, there are many entrepreneurs who came to seek their fortunes and dreams. They are the city's 'Gone with the Wind generation', they speak a variety of foreign languages, there is nothing to show for education, living on the edge of the city ...... their brief stay in the corner and then leave, nobody will remember them back, but a new dream will continue again in the later ones body. And as if the cock in the morning at six o'clock, you happened to be passing from Wudaokou, then sleeping Wudaokou, we are waking up in. In this corner, in the summer, most of the people in the morning starting from midnight, snack bar began to prepare the next day's meals, stall have shoulder carry handle ready to go out, relatively late winter to some of ...... from all directions those who have life without people came in here trying to re-reverse their life trajectory. There are a lot of people back, and there are a lot of people are successful, there Air Jordan 9 Retro is a lot of talent just beginning. After November, Beijing's cold weather began. 30-year-old struggled a lot before 吕淑霞 from the yard to get up, the room display wall clock time is 9:00, the sun Air Jordan 1 is very bright. Lvshu Xia's work is in Wudaokou street vendor, the goods are socks and slippers. Winter stall does not need to get up early, but her husband Wang House has already done to send her a share of preparation, a large packing bags full of goods was on the door. Lvshu Xia quickly wash finished, deftly wear that throughout the winter she wore a blue jacket, hurried out the door.吕淑霞 live in eight village, about 3 km from Wudaokou, ride takes 20 minutes. Wang would send her home almost every day to Wudaokou, and then turn back Wangzhuang company to work. He is a lawyer and the law firm of Beijing Beijing, graduated from the China University of Politics and the legal profession, Lu and his university students, it is one of the few able to leave the campus couple. Wudaokou arrival time is 10:00, the street has started lively. Lvshu Xia site in a huge billboard next flip. Frequent turf war here, summer is particularly serious. Lvshu Xia saw someone else to fight, the body single Li Bo, she chose to get up earlier than anyone else, she usually six o'clock to get to. Wudaokou street vendor to a lot of people, colorful cloth stalls are concentrated in the east corner, almost covered the entire sidewalk. Want to quickly out of people this area is often difficult to achieve, but just across the corner, the situation can be improved. Wudaokou west almost all regular stores, although they vary in size, but neat, like a regular square. Lvshu Xia must pass these 'square' Every day, she was helpless own 'guerrilla' status. After finding the place, Lvshu Xia quickly spread the cloth began to put her share of the goods, will be opened the day's business. Xu Jin Ling Xiaoguang tree and store opened earlier than Lvshu Xia, Air Jordan 1 five hours before they began operating. Both stores are very similar, including one made by a steel sandwich panel made of shacks and a bicycle shed nearly 200 square meters, located near the Wudaokou subway station, considered prime locations. They do all snack business, both carport parking lot. Pass here in the morning will be to ride to the station, sub-metro, they spend 3 cents Parking in the shed; then relaxed a little time workers would use a barbecue, Hamburger, Spicy and fruit filled pancakes wrapped fasting, spending from 0.6 yuan to 4 yuan range. Morning and evening are the two best business, when is the busiest time. Students and office workers went to Tsinghua Science Park is the most common customer here. Xu Jin Ling Xiaoguang tree and businesses every day are relatively stable, although the monthly rent of close to 1 million, but usually also earn 3,000 yuan. Early Wudaokou Shopping Center, before Dongyuan Building, Lotus has not yet opened, where the business is even better, the monthly revenue can reach 5,000 yuan. Everyone has a dream of gold money, was the most important blocks entrepreneur initial beliefs. Lvshu Xia heard such a rumor, an open van door to sell clothing at University of Geosciences men, often newly arrived goods were sold, the business even better than the west Anta, Li Ning, who make franchising stores. I heard that he was earning tens of thousands, hundreds of apartment buildings and houses in Beijing, some people say the true figure is not so much, the house is rented. Nevertheless, this story always very inciting effect, so this little place infected color of wealth, but also attracted more adventurers. Wudaokou rumors rumors of various gold-digger. There are many ways of doing business, stall is young Lvshu Xia most do not want. Lvshu Xia Wudaokou have thought to do what she called 'serious business', rent a pavement on the line, but the average price of pavement Wudaokou shopping center is 35 yuan per square meter per day, a little cheaper Eastern building have 5 per day per square meter element, even ordinary street stores also ten thousand per month, so the high price only let her temporarily abandoned the idea. Before Wudaokou stall, she have taken the legal profession related 'serious' work, because of the economic downturn, wages are not high. Wang husband in the house in the office junior, not fight for their own business, only occasionally pick up some others remaining small case. Both monthly income of less than 5,000 yuan, excluding utilities and houses some of the normal overhead, almost any spare cash left over. Their children born after 2005, increasingly severe economic pressure on families. Cross the next one mind, determined Lvshu Xia Wudaokou again to reverse his life. Now, however, her monthly income of thousands still out of reach. Her booth had three square meters, the main selling socks, 10 yuan five pairs, each pair in about 6 gross profits. One month down, the income only about 2,000 yuan. But it also allows 吕淑霞 very satisfied: 'better than work.' After the financial crisis, many laid-off people have come to Wudaokou stall, where the number has doubled compared to the previous, the competition is particularly fierce. 'In the past 10 yuan three pairs of socks, now 10 yuan five pairs are no longer marketable.' Wudaokou, there are a lot of people are luckier than 吕淑霞, Qin Zhenhua is. Qin, 48, Chaohu, Anhui people, 16-year-old to Beijing to work hard, there is room in Beijing, and has two shops. Xu Jin and 秦振华 tree and 凌晓光 is one of the few people who had dealings with the two and he is a fellow in 1998 to Beijing battles, they took painstaking efforts Qin Zhenhua store is up. Qin Zhenhua can in this business for many years, and his choice of profession are inseparable, this prescient let the tree take over the store and 凌晓光 Xu secretly admire: Snacks and carport are indeed gold business near the subway station. They had dreams of being 'Qin Zhenhua.' Xu Jin-shu, 47, 17 years old than 凌晓光 large, the same shops and the same background so that they intersect very good, apart exchange between the two men on the road is not an obstacle. Ling Xiaoguang early in Xinjiekou opened a breakfast pavement, earn 5,000 yuan a month. 2003 Xinjiekou demolition, his shop has gone Nike King into desperation and he went out there and fought Wudaokou at a friend's introduction. With the beginning of the opening of Metro Line 13, and Ling Xiaoguang by the crowd surged earn seven or eight million a year, but after fierce competition, this figure is plummeting dream rooted in Beijing indefinitely postponed. Xu Jin tree into the Wudaokou would be late, he was rented 秦振华 2006 booth. Prior to the boss, Xu Jin tree had been a security, been to the construction team, also earning less than 2,000 yuan a month. Qin Zhenhua later learned that the shop to sublet, Xu Jin tree and soon rented chipped pavement now, since unless the days of working for others. Every weekend, some of the big company's dealers will find them with the best price to persuade them into a number of products, when Xu went to the tree now not to be tempted, in his words, 'to no avail low price, selling out is good business. ' Operating here for many years, these blocks of small business owners who know best what is popular with guests, what a quarter, not a box of pins. After all, they are not hundred meters away shop Lotus, not so deep pockets, so only careful planning. When business is bad people being eroded, he 吕淑霞 secretly went far photosynthesis bookstore to see the book a while. For Wudaokou is surrounded by universities, like the core of photosynthesis bookstore here. It is engraved with the prestigious street hour and clouds coffee shop, it was once Wudaokou intellectual atmosphere of the most important stabilizer. The earliest attract Luobing Ling to Wudaokou turbulent flow is not here, but photosynthesis bookstore, she likes this letter shop strong culture. 'Later in the nearby University of Economics and joined the family, learned that bookstores do not make money.' She said casually Luobing Ling actual operating conditions.罗冰凌 liked the atmosphere of that time, she became the Wudaokou many entrepreneurs, a member in 2004. Luobing Ling in Wudaokou have a storefront, but operates two stores: SUBWAY (SUBWAY) and spring coffee (SPR COFFEE). Subway Sandwiches is primarily a cold snack, spring coffee is primarily the hot coffee shop, both of which Air Jordan 17 are franchises, Luobing Ling is faithful to join them? Person. Subway will put spring coffee to operate, Luobing Ling said he was a world first. 2004 Luobing Ling to Wudaokou to the site to join the Subway, but good store already has business presence, only a size of 200 square meters in the spring coffee willing to sublet. It was a college student to open the shop, she finally spent 500,000 yuan plate under the store, the female students joyfully leave Wudaokou, planning his larger dream to go, leaving the unpleasant task of transformation of this store Luo. This strange combination Luobing Ling original is not good, but she soon found that in actual consumption, cold food primarily of Subway and primarily with hot spring coffee brands can take care of each other, profitability than single Shop stronger, and later it became allow Luobing Ling Air Jordan 14 Retro proud of the 'double S' business model, and as the basis for several replicated in Beijing. Luobing Ling, 42, is in Heilongjiang, who has a typical northerner restless: the early years of state-owned enterprises to be over, and later in a Hong Kong enterprises to do business, followed Air Jordan 15 by sales agents in Germany aquarium, all done fast. In 2002, Luobing Ling child was born, in the petrochemical husband advised her to quit her job and peace of mind to keep a good body, Luobing Ling then rest at home for a while. During that time Luobing Ling feel that life is quite boring, she was not short of money, but since she did not want his life only child. Luobing Ling like the excitement, she could think of entrepreneurship is most excited about her, it was her intention to start a business career. 'The important thing is not the money, but to find something you like to do.' 罗冰凌 he said the choice of Wudaokou shop not because here is the most profitable, but her heart beat like this place, like the people here. Wudaokou shopkeepers hard to plan their business, they are worried to see the great changes taking place in this corner: the rise west of Tsinghua Science Park, east of the construction of the Wudaokou Shopping Center, north west of exotic restaurants near the hotel He began with great fanfare, those carrying large amount of money from big capital and big companies will soon make Wudaokou lost its location advantage, most shops in this street business suffered heavy losses. Starting in 2005, the owner had to face the pressure of Wudaokou decline in performance. Only half of the previous Luobing Ling daily turnover, but the annual rent has risen to 400,000 yuan. Luobing Ling tenaciously survived, basically on repeat and reliable delivery service. Her store around the frequent turnover among successive fall. Initially, Luobing Ling will hold a friendly attitude to visit the new owner, and later increasingly high rate of exchange shop, shop bosses seemed to change every month, she will gradually give up the familiar idea. Luobing Ling said she first came in 2004, when Wudaokou early bosses unity here was like a big family. Some people would like to take a few cups, there is always someone to help get past the bench, the bar next door want some coffee also sent someone to cook. When she first took over the spring coffee, coffee does not understand technology and business, so retired and sit when she would go to a nearby coffee shop, several carving time around. Cui Shan town kava current boss, remember the Luobing Ling came to find him learn appearance, he said, each time we are very enthusiastic, everyone here believes that enthusiasm will achieve their rationale? Want. 'Now it is different, everyone buried calculated he could not survive. Commercially it (Wudaokou) is prosperity, but a personality shop here less and less.' Luobing Ling emotion. Nike Shoes When she was in here was smug, now she often sighed belong to this street the good old days are gone.